Beet It Sport

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Beet It Sport

22/04/2026

We have HATS! Come by the stall at to buy one and fuel up!

Limited stock available so come grab them while they’re still here.

❤️💪🏻 🫜

16/03/2026

One of our best tools for RECOVERY is proper nutrition 🍒

For March you can get a full case of our Regen Cherry+ Shots for FREE when you buy a case of energy gels and nitrate shots.

That's 15 shots for free = ~900+ sour cherries for free! 😍

Grab yours here: https://www.beet-it.com/discount/RecoverForFree?redirect=/products/recover-for-free-bundle-2026 🍒🍒

27/02/2026

We are very proud to introduce Gabby Traxler as a Beet It Sport ambassador! 💪 🔥

From pro road racing to elite gravel comps, Gabby Traxler has built a career defined by resilience and endurance.

In our interview this month with Gabby we asked about proudest achievements; what a training block looks like; what advice does she have for other cyclists; why Gabby recommends Beet It Sport products to others, and more!

Check out the blog to read her brilliant answers: https://www.beet-it.com/blogs/ambassadors/gabby-traxler

17/02/2026

We'll be at World of Triathlon LIVE 2026 💥

28–29 March | Excel London
📍 Stand C52

If you’re racing, training, or chasing crucial gains this season - come and see us. Try the shots, talk nitrate strategy, and get dialled in for your next start line.

Let’s make 2026 your strongest year yet.

02/01/2026

Serious about optimising athletic performance? Get serious about nitrate supplementation in 2026. ✅

Choose Beet It Sport for natural, controlled nitrate dosing, trusted by 500+ elite teams and athletes. 💪

👉 beet-it.com

Athlete photographed: Jamal-Marcus Rhoden-Stevens 🔥

25/12/2025

🩷

17/11/2025

We had the pleasure of hosting our Brazilian distributor on site this week 🇧🇷

Great to catch up in person, show them around our Suffolk base, and discuss exciting plans for the year ahead.

Always good to connect face-to-face with the people helping bring Beet It Sport to athletes and retailers around the world. 🌍💪🏻

10/11/2025

We’re proud to share some exciting news from our wider James White Drinks family – James White Drinks has been shortlisted for the 2025 FDEA Export Awards!

James White Drinks is home to a range of iconic British drinks brands, including Beet It Sport, Big Tom, and Zingers – each flying the flag for quality and innovation across the globe.

This shortlisting recognises the international growth of the business and the continued hard work of the team and partners who help take our drinks from rural Suffolk to customers worldwide.

Congratulations to everyone at James White Drinks and to all the other finalists!

07/11/2025

100 beets/10 pints of beet juice to optimally nitrate load? 🥴 Or use our trusted nitrate 400 shots!

1 Beet It Sport N400 Shot = 500ml beetroot juice = 6–8 whole LARGE beets

(larger than supermarket ones! So, for supermarket beets you're looking at closer to 10/12 beets to one n400 shot)

Consider the science-backed nitrate loading protocol:

✅ 5–6 days out: 1 shot per day
✅ 3 days before: increase to 2 shots daily
✅ Race day: 1–2 shots, 2–3 hours before start

To follow this with food or juice alone, you’d need to eat 90 -120 whole supermarket-size beets - or drink around 10 pints of beetroot juice in a single week.

Let’s be real: for most of us that could be a challenge. 😶

That’s where a standardised, concentrated shot can really simplify things - making it much easier to stay consistent without overloading your routine. ✅

The other issue with trying to nitrate load from beets or beet juice is that the nitrate levels natural vary so you never know how much you're getting, making it impossible to be certain you're optimising nitrate intake. The nitrate 400 shot has 400 mg of nitrate in every shot because we control for the amount of nitrate. This is why top clubs and athletes choose Beet It Sport. 💪

To sum it up, the Beet It Sport Nitrate 400 shot makes nitrate loading practical and accurate.

Find our full dosing guide here → www.beet-it.com/pages/optimise-dosage ❤️

24/10/2025

We’re excited to announce that we will be exhibiting at the International Running Expo in Amsterdam, taking place on 4–5 November 2025 at RAI Amsterdam!

🕒 Opening Times:
📅 Tuesday, 4 November: 10:00 – 17:00
📅 Wednesday, 5 November: 10:00 – 16:00

This is a trade-only event, bringing together professionals from across the global running, endurance, and sports nutrition industries. It’s the perfect platform to connect with existing distributors across Europe and around the world, while also meeting new contacts in the running trade and sports retail sectors.

We’ll be showcasing our Beet It Sport product range, trusted by elite athletes and sports teams worldwide for natural performance and endurance support. 💪

📍 Come and visit us at Stand E38

Let’s chat, share insights, and explore new opportunities!

Address

White's Fruit Farm, Helmingham Road, Ashbocking
Ipswich
IP69JS

Telephone

01473 890111

Website

http://www.beet-it.com/

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