13/08/2026
Gianni Infantino’s proposal to open up the World Cup to private investment was heavily criticised by European football’s governing body UEFA.
But with the European club season about to return, high prices in European club football also merit attention.
Profit-driven investors are increasingly prominent in European football. Some of these investors have bought football clubs. Some have tried to become co-owners of a European Super League.
A lack of competition in European leagues and the bargaining power of big clubs has also led to a sharp increase in ticket prices for fans.
The EU has so far shown little willingness to intervene. But could the furore over Infantino's investment plan prompt stricter measures to protect the European sports model and make football more competitive and affordable for supporters?
✍ Tsjalle van der Burg | University of Twente
High ticket prices at the 2026 FIFA World Cup were heavily criticised by football supporters, but the price of European club football also merits attention.