Genius Sports

Genius Sports We are the operating system for modern sport. Genius material? Check out our careers page. ⬇️

From enabling sports to better collect and manage their data, to applying it to power better fan engagement, our technology and expertise delivers the difference to more than 700 sports, betting and media partners around the world. Founded in 2001, Genius Sports is now one of the world’s largest sports technology companies with almost 1,500 employees. We're headquartered in London and have offices in New York, Medellin, Tallinn, Sofia, Melbourne, Bologna, Vilnius, Lausanne and Singapore.

20/08/2026

We’re gearing up for an incredibly exciting football season. 🏈

Is your media ready for it?

Powered by official live data, our 𝐆𝐞𝐧𝐢𝐮𝐬 𝐒𝐩𝐨𝐫𝐭𝐬 𝐌𝐨𝐦𝐞𝐧𝐭 𝐄𝐧𝐠𝐢𝐧𝐞 enables advertisers to adapt creative in real time so messaging aligns with what’s happening on the field, not just what’s on the media plan.

14/08/2026

Our Top 3 goals of the Liga BBVA MX season so far, through the eyes of 𝐏𝐫𝐨𝐕𝐢𝐞𝐰𝟑𝐃 👀

Every Liga MX club has access to Genius Sports’ 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐒𝐭𝐮𝐝𝐢𝐨, the most advanced analytics and video platform in world football.

Through 𝐏𝐫𝐨𝐕𝐢𝐞𝐰𝟑𝐃 coaches can step into their players’ shoes and review critical match moments, such as a striker before taking a shot or a fullback preparing for a 1v1. 🎯

07/08/2026

’s rapid rise up through the ranks from Non-League through to one of England’s most demanding leagues has meant they’ve had to become a lot more efficient in how they analyse and prepare for matches.

See how Performance Studio is helping with that here 👀

07/08/2026

We’re so proud of our partnership with the ahead of the tournament in Mexico City in January 2027. 🇲🇽

Matthew Williams and Tom Washington sat down to talk about this partnership and how we can continue supporting this incredible organisation.

For just £5, you can buy a seat in the virtual Impact Stadium, powered by Genius Sports, and help someone experiencing homelessness take a step towards a better future through football.

Visit the Homeless World Cup site to buy your seat today. 🏟️

06/08/2026

Markets are only as good as the data behind them.

Our CEO Mark Locke joined Contessa Brewer on CNBC to explain how fast, accurate and official data underpins our offering to partners worldwide. 🤝

05/08/2026

Discover how are using Genius Sports’ Performance Studio to benchmark opponents, identify strengths and weaknesses, and tailor their approach for every Championship fixture.

03/08/2026

Semi-Automated Offside Technology has launched in Brazilian football. 🇧🇷

We caught up with Guilherme Buso, on the pitch at the iconic Maracanã Stadium in Rio de Janeiro to talk through why chose SAOT and what it means for the .

Faster, more accurate offside calls, powered by 𝐆𝐞𝐧𝐢𝐮𝐬𝐈𝐐. ⚽️

31/07/2026

The 2026 FIFA World Cup delivered on the pitch, but what is the impact on consumer spending across U.S. host cities? 🏆

The results are in from the 𝐆𝐞𝐧𝐢𝐮𝐬 𝐅𝐚𝐧 𝐆𝐫𝐚𝐩𝐡, and the data shows that Atlanta, Miami, Seattle, and Kansas City saw the biggest increases in spend this summer.

Looking at individual matches reveals how consumer spending shifted across different categories:

⚽ Argentina’s match against Algeria in Kansas City drove a +𝟒𝟑𝟓% lift in merchandise sales.
🍻 In Boston, England’s draw with Ghana led to a +𝟐𝟏𝟎% increase in bar spending.
🚗 In Houston, ride-sharing surged, with single-game spending increasing by +𝟏𝟏𝟗%.

The World Cup highlights sport’s unique ability to drive fan engagement beyond the stadium. Our fan data reveals the impact across cities, categories, and moments.

30/07/2026

The 2026/27 Danish Superliga season is underway, and the moments that matter are already unfolding.

Powered by GeniusIQ’s industry-leading tracking technology, clubs, leagues and broadcasters are transforming live tracking data into richer, more immersive fan experiences.

Check out this Augmented broadcast of Mohamed Elyounoussi’s winner for on Sunday! 👀

29/07/2026

A tight fixture calendar and competitive match weeks means analysts in the EFL Championship need to be ahead of their game.

See how are leveraging Performance Studio to stay ahead of the competitive demands.

Address

27 Soho Square, 1st Floor
London
W1D3QR

Opening Hours

Monday 9:30am - 5:30pm
Tuesday 9:30am - 5:30pm
Wednesday 9:30am - 5:30pm
Thursday 9:30am - 5:30pm
Friday 9:30am - 5:30pm

Telephone

+442078514060

Website

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