28/05/2026
If everyone has the same AI tools, what makes one marketer better than another?
It's not about speed anymore. AI handles that in minutes. What it can't touch is judgement: knowing which of those hundred ideas is actually worth running.
That's the skill that still sets marketers apart, and it's what our EFMD-accredited MA Marketing Management is built to teach.
https://www.gre.ac.uk/articles/bus/is-a-marketing-masters-worth-it-in-the-age-of-ai