King's Business School

King's Business School Discover Life Changing Business. The triple-accredited business school of King's College London. Making better business and a better world.

King’s Business School is a triple-accredited, top-10 UK business school for research (REF 2021) and for business and management education (Times, Guardian, THE). Our diverse community brings together 3,000+ students, 300 staff and 1,000+ executive learners from over 150 countries each year. With London as our classroom, our students learn from real-life challenges and have lasting impact.

12/06/2026

Football shirts are no longer just sportswear. They're fashion statements.

Ahead of the biggest FIFA World Cup in history, with 48 teams competing for the first time, Office Hours explores the psychology, business and sustainability of football merchandise with Dr Byungdoo Kim from the Centre for Sustainable Business at King’s Business School.

Tune in to our new episode of Office Hours where we discuss:
⚽ Why football shirts became fashion items
🧠 The psychology behind why fans buy new kits
📱 How social media and blokecore transformed football culture
🌍 The environmental impact of sports merchandise
👕 Why the most sustainable shirt may be the one you already own
♻️ Whether recycled and “eco-friendly” kits really solve the problem
🏆 How the could reshape the future of football fashion

Tune in: https://www.kcl.ac.uk/news/why-football-shirts-have-become-part-of-fans-identities-making-sustainability-harder-to-sell

29/05/2026

The 2026 FIFA World Cup is being billed as the biggest tournament in football history. But with some England fans facing costs of up to £5,000 to follow the group stage, who is the tournament really designed for?

In this episode of Office Hours, Professor Sally Everett, Professor of Business Education at King's Business School and author of Decolonising Tourism Education, explores the business, tourism and economic systems behind modern mega-events.

From soaring ticket prices and expensive accommodation to controversial transport charges, Sally argues that the World Cup reveals deeper questions about how global sporting events are designed, who benefits from them, and who gets left behind.

The conversation explores:
⚽ Why mega-events increasingly target "high-value visitors" rather than ordinary fans
⚽ Whether host cities genuinely benefit from tournaments like the FIFA World Cup and Olympic Games
⚽ Why success in sport tourism is often measured through revenue, growth and prestige
⚽ How tourism education can reinforce existing systems and assumptions
⚽ The winners and losers of global sporting events
⚽ What future World Cups could look like if accessibility, wellbeing and community impact mattered as much as economic growth

Drawing on examples from the 2026 FIFA World Cup, the in de Janeiro and London, and wider research into systems, Sally explains why the debate around football is really a debate about economics, access and power.

If the World Cup is the world's game, who gets to experience it?

🎧 https://www.kcl.ac.uk/news/the-fifa-world-cup-2026-risks-creating-high-value-tourists-instead-of-football-fans

27/05/2026

🚨New course alert: Marketing BSc has officially arrived.

Study at the intersection of data, AI and behavioural science. Through live briefs, real business challenges and hands-on learning in London, you’ll build the skills to shape the brands of tomorrow.

https://www.kcl.ac.uk/study/undergraduate/courses/marketing

Last Saturday, KBS Alumni Club Shanghai embarked on an exclusive enterprise visit to Kuaijishan (会稽山), a 283-year-old li...
18/05/2026

Last Saturday, KBS Alumni Club Shanghai embarked on an exclusive enterprise visit to Kuaijishan (会稽山), a 283-year-old listed company and the leading enterprise in Chinese Huangjiu (黄酒) industry.

This incredible journey was made possible and hosted by our outstanding King's alumnus, Mr. Zheyu Fu (Business Management, 2012). With a robust background in finance and investment banking (formerly at PwC and top securities firms), Mr. Fu currently serves as the Board Secretary of Kuaijishan. He is a stellar example of our KBS alumni applying professional expertise to propel a centuries-old heritage brand forward in the modern capital market.

During the visit, our alumni traveled through time:
Heritage & Craftsmanship: Toured the Chinese Huangjiu Museum and the Central Cellar (the only state-funded cellar for Huangjiu), learning the rigorous "15179" ancient brewing process that requires strict temperature control and top brewing masters.
Tasting & Innovation: Sampled the premium "Lanting (兰亭)" series and the highly innovative "Shuangjiu (爽酒)", a naturally fermented sparkling Huangjiu, experiencing firsthand how tradition meets modern taste.

Beyond the immersive tasting, Mr. Fu provided a profound masterclass on Business Strategy.

Strategic Premiumization: How Kuaijishan is breaking the "low-cost" Huangjiu by establishing the "Lanting" series as a successful, scalable premium business model.

Winning Gen-Z: the company created "Shuangjiu," successfully capturing the young consumers, turning it into a mega-hit product.

A huge thank you to Mr. Zheyu Fu for his exceptional hospitality and invaluable insights. It is incredibly inspiring to see KCL alumni driving commercial innovation while preserving cultural heritage.

Let’s keep growing, connecting and inspiring! 🦁


King's College London Alumni

The ultimate throwback 🙌Introducing the King’s Business School’s External Engagement Team!
14/05/2026

The ultimate throwback 🙌

Introducing the King’s Business School’s External Engagement Team!

What do you get when you bring together over 200 academics, practitioners and business leaders? The first Conference of ...
13/05/2026

What do you get when you bring together over 200 academics, practitioners and business leaders?

The first Conference of the Department of Human Resource Management & Employment Relations at King’s Business School. 🙌

Last week, the conference Shaping the Future of Work explored some of the most pressing issues facing organisations and employees today, including hybrid and flexible working, equality and inclusion, meaningful work, disability and employment, recruitment outcomes and the growing role of AI in the workplace.

Through keynote talks delivered by Professor Heejung Chung, Director of the King’s Global Institute for Women’s Leadership, Professor Kim Hoque and Alexia Cambon, Director, Innovation & Insights, Office of Applied Research at Microsoft, and Dr Mladen Adamovic, alongside practitioner insight sessions, academic presentations and networking, the event brought together research and real-world perspectives to examine how organisations, policymakers and educators can respond to changing patterns of work.

Discussions highlighted the importance of evidence-based approaches to creating more inclusive, flexible and sustainable workplaces for the future.

Thank you to everyone who joined our event exploring the future of work.

https://www.kcl.ac.uk/news/hundreds-attend-inaugural-kings-business-school-conference-on-shaping-the-future-of-work

Stream the conference: https://youtu.be/Si7uo-9_z-A

13/05/2026

🎙️ The FIFA World Cup is built on spectacle. But in 2026, some of the most important action may happen off the pitch.

In the latest episode of Office Hours, Dr Aybars Tuncdogan explores why the World Cup has become an increasingly attractive target for hacktivists, cyber criminals and state-linked actors... and how AI is changing the nature of cyber threats.

From phishing scams and fake ticketing portals to deepfakes and misinformation campaigns, the episode looks at how cyber attacks can shape narratives and undermine trust at scale.

“The World Cup is a large spectacle. Everybody’s watching it. If you affect one system, you can have a wide-scale impact. It becomes almost like a temporary single point of failure.”

“Working from home is not inherently good or bad for mental health. Its impact depends on who has access to it”It’s Ment...
13/05/2026

“Working from home is not inherently good or bad for mental health. Its impact depends on who has access to it”

It’s Mental Health Awareness Week 🙌

Working from home was once seen as the ultimate wellbeing solution, but research from Professor Heejung Chung (GIWL) shows the reality is far more complex.

A 14-year study of nearly 40,000 UK workers found that before the pandemic, remote working often improved mental health for men, while many professional women experienced increased pressure, longer hours and blurred boundaries between work and home life.

As flexible working became more normalised after 2020, those patterns began to shift: https://www.kcl.ac.uk/news/working-from-home-is-not-the-wellbeing-fix-we-were-promised-but-it-has-transformed-mental-health-for-professional-women

Access King’s College London’s mental health support 👇

Student: https://www.kcl.ac.uk/student-life/wellbeing

Staff: https://internal.kcl.ac.uk/hr/wellbeing/index

What does it really take to make a credit decision at a global investment bank?King's Business School students took part...
08/05/2026

What does it really take to make a credit decision at a global investment bank?

King's Business School students took part in a hands‑on Credit & Risk Bootcamp with J.P. Morgan , gaining real insight into how credit risk decisions are made at a global investment bank.

Through practical examples and live case discussions, students explored how risk is assessed, managed, and communicated in real transactions. The session strengthened students’ commercial awareness, analytical thinking, and understanding of careers in credit risk.

A valuable opportunity to connect theory to practice network and build confidence for future roles in finance.

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