As a young art student at university many years ago I wanted to create a brand that I could be passionate about, something with a purpose unique to me & a meaning that, for the most part, touches us all. I felt that our older generation was so far removed from my generation. We felt no one had lived before us or would, after us. I spent a lot of time in the company of older aunts, uncles & friends
of my parents. Their view of life was very different, but it was richer and more confident. When they got together and talked, laughed and scowled, I wondered when my life and relationships with others would have that kind of deep understanding of the world and of each other. It saddens me to see our older generation sometimes forgotten and seen as not relevant in the hustle and bustle of our young and middle years. My mother has played a big part in how I value our older generation. I'm so much older now myself and I see her now, as she sees herself, young, full of fun, wise and still relevant. I've created a range of characters for print on kids, adult wear and other related products each with different straplines, to show them how much they ROCK!:
'Granny Understands Me...Fashion'
'Granny Understands Me...Tattoo'
'Granny Understands Me...Phone'
'Granny Understands Me...Moods'
and many more to come, including 'Granda understands A lot too!!. With the help of God, we will all be old one day and we'll want to be valued and appreciated. Respect to all the grandparents and older people out there who have changed and shaped our lives for the better.
