17/07/2017
Innovating Future Business 2017 - An interview with the head of BT Sport, Simon Green
The keynote interview: the future landscape for the consumption of sporting content.
Simon led BT into becoming an established sports broadcaster after the company acquired Premier League football rights in 2013. Since then the broadcaster has built an impressive sports portfolio includingChampions League, FA Cup, rugby, boxing, cricket, UFC, MotoGP and tennis rights. The wider business is led by a digital and connectivity strategy and is using sport to drive customer propositions including through broadband, mobile and other forms of distribution. Simon previously worked for Sky and Fox and was involved in the launch of networks in the US, Japan, Australia and Ukraine.
https://www.youtube.com/watch?v=bdv8AdPBztU
The keynote interview: the future landscape for the consumption of sporting content. Simon led BT into becoming an established sports broadcaster after the c...