Staffordshire Business School

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Staffordshire Business School

We are a full service international school of Business and Leadership with a proud heritage.

We are a full service international business school with a proud heritage. We have been providing high calibre business, management, accounting, tourism and events education for over thirty years, with full time and part time courses offered at undergraduate, postgraduate, professional and doctoral levels which are delivered flexibly to enable students to continue their education at the same time

as working. The Business School:

provides real business experience which links learning with students’ ideas and experiences
supports, challenges and inspires students to be creative in their thinking, international in their outlook and innovative and entrepreneurial in their actions
produces self-motivated, work-ready and world-ready graduates and lifelong learners
is known for how organisations and students learn and develop as much as what they learn. We provide specialist, bespoke services to public, private and voluntary sector organisations and in company courses designed and delivered specifically with business partnerships.

25/05/2026

Following Amanda Thompson OBE’s visit to campus last month for our IAAPA talk, she kindly invited our students to be among the first riders of this exciting new attraction. An amazing 54 students took up the opportunity to experience the day as VIP guests.

The experience included:

Welcome food and drinks
Meet and greets with industry leaders
A welcome talk from Amanda Thompson OBE
Q&A sessions
Student interviews and social media content
First-rider experiences on Aviktas

Students also had the opportunity to meet Sacha Czibulka, Executive Vice President of Intamin, and Peter van der Schans, Vice President and Executive Director of IAAPA Europe, Middle East and Africa.

The day gave students a fantastic insight into the visitor attraction, tourism, events and leisure industries, while also creating unforgettable memories at one of the UK’s most iconic resorts.

A huge thank you to Amanda Thompson OBE, Pleasure Beach Resort, Intamin and IAAPA for creating such an inspiring experience for our students.

08/05/2026

We are inviting local visitor economy businesses and SME leaders across Staffordshire and Stoke-on-Trent to contribute to an important tourism policy research project at the University.

On Thursday 4th June (09:00–13:00), we will be hosting a focused roundtable discussion at the Catalyst Building, Leek Road Campus, Stoke-on-Trent, exploring what sustainable tourism really looks like in practice for our region.

The session will bring together industry voices to discuss:
• The real challenges facing tourism and hospitality businesses
• Workforce and skills pressures
• Regeneration and growth ambitions
• Opportunities for stronger collaboration across the sector

The aim is to develop a policy paper that reflects the lived realities of businesses and provides clear, practical recommendations to help inform future government decision-making.

This is a small, professionally focused and fully voluntary session. All contributions will be anonymised in line with University research ethics and GDPR requirements. Refreshments will be provided.

If you would like to take part, we’d love to have your voice in the conversation.

Please contact :- [email protected]

Or

Register here:
https://forms.cloud.microsoft/e/eB5Lkv0Yu3?origin=lprLink

06/05/2026

From clothing thrifting and upcycled fashion to recycled teddy bears and plastic waste stationery holders, our Foundation Year students showcased their Circular Economy entrepreneurship pitches.

Strong confidence, creativity and innovative thinking were evident throughout, with students applying real-world business skills to tackle waste and drive new ideas.

03/05/2026

The University of Staffordshire Business School was proudly represented by Tina Allen, having been shortlisted for the CMI Higher Education Partner of the Year, 2026. This is a significant achievement and reflects the continued impact and quality of the University’s apprenticeship and professional programmes.

Reflecting on the event, Tina Allen said:

“It was a real privilege to attend the CMI President’s Dinner and to see so many talented individuals and organisations recognised for their work. To be shortlisted as a partner is something we are incredibly proud of. The evening was both inspiring and energising, particularly hearing the stories behind the awards and the impact that strong, values-led leadership continues to have across sectors.”

The event also showcased CMI’s continued innovation, including the launch of the Leadership Academy and new Leadership for AI qualifications, reinforcing the importance of equipping leaders with the skills needed to navigate an evolving economic and technological landscape.

01/05/2026

We recently hosted an incredible Industry Discovery Day here at Staffordshire Business School! It was a day filled with insightful discussions, expert panels, and invaluable networking opportunities for our current and future students.

A huge thank you to our guests, including Jamie Farnell Smith (Executive Chair & SEO), Steve Holmes (Managing Director) and our alumni Subhan Ul-Hassan, now working with a Google Partner, for sharing their real-world experiences.

Your future starts here!

23/04/2026

This week, our Foundation Year, Business Management students welcomed UniTemps to discuss current job vacancies, part-time work opportunities, and the valuable role of becoming a Student Ambassador at the University of Staffordshire.

The session provided students with valuable insight into how they can gain practical experience, develop professional skills, and strengthen their employability while studying. Many students have already registered their interest in applying for roles through UniTemps, taking an important step towards future career success.

At Staffordshire Business School, we are committed to ensuring students make the most of every opportunity available, supporting career development, confidence, workplace readiness, and long-term employability alongside academic success.

Creating strong links between education and industry helps students prepare for graduate careers and real-world business environments.

22/04/2026

What an Inspiring Event at Staffordshire Business School !

An inspiring “Audience with IAAPA” event bringing together industry leaders to explore the UK visitor economy, attractions sector and future of immersive experiences.

We also showcased our MSc Tourism, Hospitality and Events Management

https://www.staffs.ac.uk/course/international-tourism-hospitality-events-management-msc

Key insights:
• IAAPA’s global impact on the attractions industry
• Opportunities at IAAPA Expo Europe
• Trends in immersive visitor experiences
• Careers in tourism, hospitality and events

Thank you to all speakers and organisers for an insightful and valuable session.

Thinking about a career in the visitor economy? Start here.

21/04/2026

The Digital Marketing and AI Hub is excited to be hosting this session at the Digital Marketing & AI Hub exploring how CX + CRO come together to drive real results, with Dr Muhammed Khan.

It is not just about clicks anymore it is about connection, experience, and conversion.

Staffordshire Business School
22 April 2026 | 13:00

27/03/2026

Career-ready skills through real industry experience

Our Level 6 Visitor Attraction and Resort Management (VARM) students recently took part in a live people management masterclass delivered by industry professionals.

The session explored key areas including motivation and employee engagement, workplace wellbeing, HR practices, and leadership skills, helping students develop the knowledge required for careers in tourism, hospitality and business management.

Students also presented their handbook assignments, gaining expert feedback to strengthen their work and enhance their employability skills. This type of industry-led learning ensures our students graduate with the confidence, experience and practical skills needed for the future of work.

Thank you to Kirsty Holland, Alex Parsons and Tonia Barrett for delivering such valuable industry insight and supporting our students. .programme

23/03/2026

Our Level 4 and Level 5 Visitor Attraction and Resort Management students were given a rare and unique opportunity to take part in the repainting of the iconic Corkscrew at Alton Towers Resort.

Now standing proudly at the front of the park, the Corkscrew is a powerful symbol of the resort’s rollercoaster heritage. This refurbishment ensures it continues to inspire guests and celebrate the rich history of one of the UK’s most iconic attractions.

This hands-on experience provided our students with the chance to engage directly with heritage conservation, attraction management, and real-world industry practice bringing learning to life beyond the classroom.

Alba shared:
"I really appreciated this opportunity to bring a piece of Alton Towers heritage to life! My family has been tied to this park since the Black Hole, and I am so proud to have had this chance to be further connected to it."

Rain added:
"Being part of the team to paint the Corkscrew was such a fantastic experience. Ever since joining Alton Towers, the heritage and history have been such a major pull and getting involved has really made the resort feel like home."

Experiences like this highlight the importance of industry collaboration, employability skills, and immersive learning within tourism and attraction management education.

22/03/2026

Thank you to everyone that attended the Marketing and AI Hub on Wednesday. An interesting workshop presented by Jodie Steele supported with valuable networking opportunities for our guests and students.

Address

The Catalyst Building, Staffordshire University, Leek Road
Stoke-on-Trent
ST42DF

Telephone

+441782294000

Website

http://www.staffs.ac.uk/business

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