HSU Marketing Community

HSU Marketing Community The Hang Seng University of Hong Kong | Department of Marketing
香港恒生大學市場學系

歡迎現正就讀香港恒生大學BBA-MKT及BBA-GB的同學及歷屆畢業生!! Welcome!!

本頁是一個networking平台， 由香港恒生大學Marketing Department老師成立及管理， 讓所有Marketing老師 、同學及畢業生互動交流。我們將會定期出post， 精彩內容包括畢業生動向、老師趣聞、Marketing業界走勢、就業資訊、alumni social gathering等。敬請請密切留意!

【BBA-MKT Programme Orientation 2026/27】A warm welcome to all BBA-MKT freshmen joining the Department of Marketing family...
02/09/2026

【BBA-MKT Programme Orientation 2026/27】

A warm welcome to all BBA-MKT freshmen joining the Department of Marketing family! 🎉 On August 12 and 24, Orientation Days brought new students together to connect with peers and faculty 🧑‍🤝‍🧑, explore the programme curriculum 📚, and learn about module registration 📝. The events were vibrant with enthusiasm as everyone actively participated!

👏 Special thanks to our senior-year students for sharing valuable tips and leading icebreaker games that helped freshmen settle into the HSU Marketing Community quickly. 🏠

This marks the beginning of an exciting journey full of opportunities to shine, build new friendships, and embrace challenges. Let’s create unforgettable memories together! ✨

【市場學課程迎新活動2026/27】

歡迎各位 BBA-MKT 新生正式加入市場學系大家庭！🎉 於8月12日及24日舉行的迎新活動暨高年級選科工作坊中，同學們齊聚一堂，與師生交流🧑‍🤝‍🧑，探索課程內容📚，並了解選科流程📝。活動當日氣氛熱烈，同學們積極投入，展現滿滿活力！

👏 特別感謝一眾高年級同學分享寶貴經驗，並帶領大家參與互動遊戲，讓新生更快融入恒大市場學社群。🏠

期待各位在未來的學習旅程中勇於探索、迎接挑戰、盡情發揮，與我們一起創造精彩難忘的回憶！✨

#恒大 #恒大市場學系 #迎新

📝 【BBA-GB Programme Orientation for New Entrants 2026/27】🎉 Welcome GB Freshmen of 2026/27! 🎓✨Thank you for joining our B...
02/09/2026

📝 【BBA-GB Programme Orientation for New Entrants 2026/27】

🎉 Welcome GB Freshmen of 2026/27! 🎓✨
Thank you for joining our BBA-GB Orientation on August 24! From making new friends to engaging activities with faculty and seniors, the day was full of joy and excitement. 🌟
We hope you gained insights into the curriculum and are ready to kickstart your personalized university journey. 📝 Wishing you all a Great and Bright future at HSUHK! 🎓📚✨

🎉 歡迎 2026/27 年度 GB 新生！🎓✨
感謝各位於 8 月 24 日參加 BBA-GB 迎新日！當日，同學們結識新朋友，並與師長和師兄師姐一同參與互動活動，現場充滿喜悅和歡樂。🌟
希望大家透過活動深入了解課程內容，為即將展開的大學生活做好準備，並設計屬於自己的學習藍圖。📝 祝願所有新生在恒大開展璀璨的未來！📚💡

#恒大 #恒大市場學系 #迎新 -GB

【🏆 Marketing Minds Take the Crown: Championing Innovation at CTF Life U-Talent 🌟】The Department of Marketing is proud to...
31/08/2026

【🏆 Marketing Minds Take the Crown: Championing Innovation at CTF Life U-Talent 🌟】

The Department of Marketing is proud to celebrate our students’ outstanding achievements at the CTF Life U-Talent Competition! Eight passionate BBA-MKT students tackled an intensive challenge, analyzing real-world financial scenarios, assessing risks, and crafting tailored insurance solutions.

🎉 Congratulations to Stephanie Ki and her team on winning the Championship! Competing against six teams from top universities, they impressed industry judges with creativity through innovative financial planning 💡, practicality in addressing client needs 🎯, and a compelling presentation 📊—securing first place and $5,000 in cash vouchers. 👏 Kudos also to Harry Yeung, Angus Kwok, Charlotte Chan, and Grace Wong for earning 2nd Runner-Up with their team.

We applaud our champions and all participants for their dedication! 🎖️ May your achievements inspire more students to push boundaries, embrace challenges, and shape the future of marketing! 🚀

【🏆 市場學精英奪冠：CTF Life U-Talent 引領創新🌟】

市場學系祝賀BBA-MKT同學們在周大福人壽U-Talent專題比賽中的傑出表現！八位充滿熱誠的同學迎接挑戰，分析真實金融案例，評估風險，並設計度身訂造的保險方案。

🎉 恭喜Stephanie Ki及其團隊從六支頂尖大學隊伍中脫穎而出，憑藉財務規劃的創意💡、切合客戶需求的實用方案 🎯及精彩的簡報表現 📊，贏得評審高度評價，榮獲冠軍及港幣5,000元現金券。👏 同時恭賀由Harry Yeung、Angus Kwok、Charlotte Chan及Grace Wong帶領的隊伍榮獲季軍。

感謝得獎隊伍及所有參賽者的努力與付出！🎖️ 願你們的成就激勵更多學生勇於突破自我，迎接挑戰，共同塑造市場營銷的未來！🚀

#恒大 #恒大市場學系 #周大福人壽

【Inspiring Young Minds: HSUHK Summer Academy 2026🌟】Dr. Winnie Chan, BBA-MKT Programme Director, led an engaging workshop...
14/08/2026

【Inspiring Young Minds: HSUHK Summer Academy 2026🌟】

Dr. Winnie Chan, BBA-MKT Programme Director, led an engaging workshop for secondary 4 to 6 students titled “The Magic Behind Marketing: How Brands Shape Your Mind and Life.” 🧠 The session explored marketing fundamentals and revealed how powerful brands capture attention and influence both individuals and society. 👥🌍

Dr. Chan also guided participants through the poster session, “Social Innovation: Ideas into Impact,” fostering creative thinking and confident presentations. 🎨🎤

Students expressed that the event ignited their creativity and helped them realize that marketing is more than just advertising! 🔥Thank you to all the enthusiastic participants—we look forward to welcoming you again! 🚀

【啟迪新一代：恒大暑期體驗 2026🌟】

Dr. Winnie Chan（BBA-MKT 課程主任）為中四至中六學生帶來了一場有趣的工作坊——「營銷的魔力：品牌如何塑造你的思維與生活」。🧠 活動探討市場學的基本概念，並分享成功品牌如何吸引目光，影響個人與社會。👥🌍

Dr. Chan 同時帶領同學們參與海報展示環節「社會創新：讓構思成為影響力」，鼓勵大家發揮創意，提升演說技巧。🎨🎤

同學們紛紛表示，活動激發了他們的創造力，認識到營銷不僅僅是廣告！🔥 感謝大家的熱情參與——期待下次再見！🚀

#恒大 #恒大市場學系 #暑期體驗2026 #學習體驗

An unforgettable night on 31 July! 🎉✨ Our BBA-GB alumni from 2022 to 2026 reunited with their teachers and friends for a...
11/08/2026

An unforgettable night on 31 July! 🎉✨ Our BBA-GB alumni from 2022 to 2026 reunited with their teachers and friends for a night full of laughs and fun. 🎊🎈

Mr. Vincent Ng (President of MKT Alumni Club) shared an inspirating message on the crucial role of alumni bonds in the growth of his business! 💪

Here’s to more memories, collaborations, and a thriving Marketing alumni family! 🌟 Stay tuned for more exciting events!

7月31日，BBA-GB校友齊聚一堂，連同教職員及MKT Alumni Club共度一個難忘的夜晚！🎉✨BBA-GB Alumni Dinner整晚充滿笑聲與歡樂。🎊🎈

MKT Alumni Club主席Vincent Ng分享了他透過校友網絡協助公司發展的經歷，充分展現了校友圈的強大力量！💪

期待更多美好回憶、合作機會，以及一個更加興旺的校友圈！🌟

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📷🔍IG:

-GBAlumni

【🏆 Creativity in Action: Advertising Challenge Wrap-Up】The HK Top Brands Advertising Challenge, hosted by the Department...
27/07/2026

【🏆 Creativity in Action: Advertising Challenge Wrap-Up】

The HK Top Brands Advertising Challenge, hosted by the Department of Marketing, has successfully concluded, with the winning teams announced at the award presentation ceremony! 🎉 Student teams selected leading brands listed by the Hong Kong Brand Development Council and created innovative video or graphic ads powered by AI. 🤖🎬

Congratulations to the three winning teams for their outstanding creativity, brand insight, and digital skills! 👏

To all participants—your passion is driving the future of marketing. 🚀 Thank you for your dedication and support. Keep pushing boundaries and introducing fresh ideas to elevate brand positioning! ✨

【🏆 創意實踐：廣告挑戰賽總結】

由市場學系舉辦的「香港名牌廣告設計比賽」順利完成，並於頒獎活動中正式公佈得獎隊伍！🎉 參賽同學從香港品牌發展局所列的領先品牌中挑選主題，運用人工智能技術為本地品牌打造耳目一新的廣告影片或圖像設計。🤖🎬

恭喜三隊得獎隊伍！同學們的作品充分展現出卓越的創意、品牌洞察力及數碼技能！👏

致所有參賽同學——你們的熱情正推動市場營銷的未來。🚀 感謝你們的投入與支持，繼續突破界限，帶來嶄新點子，為品牌注入新動力！✨

#恒大 #恒大市場學系

14/07/2026

【HSUHK MKT x CTF Life AI+ Shared Value Hackathon Highlights 🎥🎬】

Let’s relive all the amazing moments! Watch 10 outstanding secondary school teams unleash their creativity and harness AI 🤖 to create social impact. Thanks again to all the participants, mentors, judges, and partner organizations—your enthusiasm and support made this event truly remarkable. 🎉🔥
Stay tuned for more innovation and inspiring learning experiences. See you next time! 😉

【恒大市場學系 x 周大福人壽 AI+ 共享價值黑客松活動回顧 🎥🎬】

一起重溫當天活動的精采瞬間！觀看十支優秀的中學隊伍釋放創意，運用人工智能 🤖 創造社會影響力。再次感謝所有參賽者、導師、評判及合作夥伴——你們的熱情與支持令本次活動格外難忘。🎉🔥

敬請期待更多創新和啟發人心的學習體驗。下次再見！😉

#恒大 #恒大市場學系 #周大福人壽 #創新學習 #中學生比賽 #大學選科攻略

【HSUHK MKT x CTF Life AI+ Shared Value Hackathon: Igniting Innovation．Driving Impact】 We’re thrilled to share the succes...
13/07/2026

【HSUHK MKT x CTF Life AI+ Shared Value Hackathon: Igniting Innovation．Driving Impact】

We’re thrilled to share the success of the recent Marketing Hackathon, co-hosted by the Department of Marketing and CTF Life! 🎉 Ten talented secondary school teams, guided by dedicated BBA-MKT students and alumni mentors, used AI 🤖 to create innovative business ideas with meaningful social impact. 🌍

The judges were truly impressed by the creativity and skills showcased — from AI-powered image generation to storyboarding and idea pitching. 🏆

A heartfelt thank you to all participants, mentors, judges, and partner organizations for making this event inspiring and rewarding. Together, we’re empowering every student to discover their strengths, embrace challenges, and become the changemakers of tomorrow! 🚀✨

【恒大市場學系 x 周大福人壽 AI+ 共享價值黑客松：點燃創新．提升影響力】

我們很高興分享由市場學系與 CTF Life 聯合主辦的營銷黑客松圓滿成功！🎉 十支優秀的中學生隊伍在熱誠的BBA-MKT 學生及校友導師指導下，運用 AI 🤖 創造出具社會影響力的創新商業點子。🌍

評審們對參賽者展現的創意與技巧讚賞有加——從 AI 影像生成，到故事板設計及點子發表，表現令人印象深刻。🏆

衷心感謝所有參與者、導師、評審及合作夥伴，讓這場活動充滿啟發與成就感。我們致力賦能每位學生發掘潛能，迎接挑戰，成為明日的創變者！🚀✨

#恒大 #恒大市場學系 #周大福人壽 #創新學習 #中學生比賽

【Innovation Meets Culture: MKT Singapore Study Tour 2026】Twenty students from BBA-MKT and BBA-GB embarked on an eye-open...
26/06/2026

【Innovation Meets Culture: MKT Singapore Study Tour 2026】

Twenty students from BBA-MKT and BBA-GB embarked on an eye-opening study tour to Singapore from June 1 to 5, 2026. This immersive journey combined artificial intelligence (AI) 🤖, cultural discovery 🏮, and sustainability 🌿, offering a unique perspective on global marketing and technology.

🚩 Tour Highlights:
🔹 National University of Singapore (NUS): Immersed in a vibrant academic environment while exploring opportunities for future study.
🔹 Hong Kong Economic and Trade Office (HKETO): Gained valuable insights into regional governance, policy-making, and trade relations across the Asia-Pacific.
🔹 AI Innovation Experience: Engaged with advanced AI technology at VisionTech, an AI-driven startup.
🔹 Industry Engagement: Connected with professionals to deepen understanding of the global business landscape and emerging trends.

We can’t wait to explore new global destinations and create transformative experiences that inspire tomorrow’s leaders! ✈️🌏

【創新與文化的交匯：市場學系新加坡遊學團 2026】

二十名來自市場學工商管理（榮譽）學士課程（BBA-MKT）及綜合工商管理（榮譽）學士課程的學生，於2026年6月1日至5日展開了一趟開闊眼界的新加坡學習之旅。這次旅程結合了人工智能（AI）🤖、文化探索🏮及可持續發展🌿，帶來全球市場營銷與科技的獨特視野。

🚩 行程亮點：
🔹 新加坡國立大學（NUS）：沉浸於充滿活力的學術環境，探索未來深造的機會。
🔹 香港駐新加坡經濟貿易辦事處（HKETO）：增進對亞太地區治理、政策制定及貿易關係的認識。
🔹 人工智能創新體驗：參觀AI初創企業VisionTech，親身接觸先進的人工智能技術。
🔹 業界交流：與專業人士互動，了解全球商業環境並洞悉新趨勢。

我們期待探索更多全球遊學目的地，創造啟發未來領袖的變革性學習體驗！✈️🌏

#恒大 #恒大市場學系

【Sponsorship Marketing: From Strategy to Success】Senior Lecturer of Marketing, Mr Roy Ying, was honoured to be invited t...
16/06/2026

【Sponsorship Marketing: From Strategy to Success】

Senior Lecturer of Marketing, Mr Roy Ying, was honoured to be invited to IVE Kwun Tong Campus to share his practical insights on sponsorship marketing with PR & Media Marketing students! 💬 The session covered why sponsorships matter for brands, how to choose the right partners, and ways to measure ROI (Return on Investment), revealing the business logic behind sponsorship marketing. 💡

Many thanks to the IVE team for their warm hospitality, and to all the students for their enthusiastic participation and insightful questions! 🙌

【贊助營銷：從策略到成功】

市場學系高級講師 Mr Roy Ying 很榮幸獲邀到 IVE 觀塘院校，與 PR & Media Marketing 的同學分享贊助營銷（Sponsorship Marketing）的實戰心得！💬 內容涵蓋贊助對品牌的重要性、如何選擇理想的合作夥伴，以及投資回報計算方法，拆解贊助營銷背後的商業邏輯。💡

衷心感謝 IVE 團隊的熱情接待，以及同學們的積極參與和精彩提問！🙌

#恒大 #恒大市場學系

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