The Bachelor of Arts (Honours) in Cultural and Creative Industries programme (BA-CCI) adopts a diverse range of approaches towards understanding and analysing the industries while immersing students in the discipline through design or production of cultural and creative related products, services and businesses with local, Greater China and global perspectives. The programme encourages students to explore the meaning of culture and creativity in the ever-changing business and management contexts of industries. It will equip students with the business skills and management expertise required of business leaders and entrepreneurs in the era of creative and knowledge-based economy.
文化及創意產業（榮譽）文學士學位課程採用多元化的教學方式，讓學生以現代觀念和世界視野了解文化及創意產業，學習有關藝術、文化和商業管理的知識，應用於文創產業的活動、項目及相關商業範疇。課程鼓勵學生探索文化和創意，於瞬息萬變商業環境中所帶來的影響和意義，培育學生成為文化及創意產業專才，以配合社會的創新與知識型經濟發展。
