CUHK School of Journalism and Communication

26/10/2026

𝗝𝗼𝗶𝗻 𝘂𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘂𝗽𝗰𝗼𝗺𝗶𝗻𝗴 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗦𝗲𝗺𝗶𝗻𝗮𝗿 𝗦𝗲𝗿𝗶𝗲𝘀 𝗳𝗲𝗮𝘁𝘂𝗿𝗶𝗻𝗴 𝗣𝗿𝗼𝗳. 𝐉𝐢𝐬𝐮 𝐇𝐮𝐡:

AI and Advertising – New Theoretical Frontiers

Since generative AI’s public release, its rapid adoption across advertising has sparked a surge in scholarly research. While AI enables hyper-personalized content creation at scale, AI-powered search, and agentic shopping, it raises critical questions and concerns. Consumers are increasingly engaging with AI-generated media experiences, blurring the line between the real and the artificial. AI also transforms how consumers search for and process product information, disrupting SEO/SEM strategies. These developments challenge foundational advertising concepts and advertising effect theory. Furthermore, ethical considerations around content ownership, misinformation, and societal impact further underscore the urgent need for thoughtful, responsible frameworks. This seminar examines various topics related to the rise of generative AI in advertising and its implications for advertising practice and scholarship. Through interactive discussion, the speaker will challenge traditional advertising concepts, address key societal risks, and outline a future research agenda to build new theoretical frontiers in the AI era.

📅12 November 2026 (Thu)
⏰2:30 PM – 4:00 PM
📍C-Centre (NAH313), New Asia College, CUHK
⏳Registration closes at 12:00 noon on 11 November 2026.

Please register here:
https://cloud.itsc.cuhk.edu.hk/webform/view.php?id=13744991

26/10/2026

🎊 [New publication alert] Prof. Shih-Chia Wu has recently published a new research article in 𝘐𝘯𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘑𝘰𝘶𝘳𝘯𝘢𝘭 𝘰𝘧 𝘏𝘶𝘮𝘢𝘯–𝘊𝘰𝘮𝘱𝘶𝘵𝘦𝘳 𝘐𝘯𝘵𝘦𝘳𝘢𝘤𝘵𝘪𝘰𝘯 exploring the sequential process of message acceptance in issue-based communication on social media through influencer identity.

In an era dominated by AI virtual influencers, should public-issue communication rely on "real humans" or "virtual personas"? Through two rigorous experiments, Professor Wu’s team discovered that the key involves a multi-layered psychological judgment of perceived humanness, social closeness, and trust. Depending on whether a message requires "closeness" or "neutrality," the cognitive mechanisms activated within the audience are fundamentally different. By expanding influencer comparisons into public-issue communication, this study provides a brand-new strategic blueprint for digital-age communicators.

Read more here: https://doi.org/10.1080/10447318.2026.2744515

26/10/2026

Professor Andy Tan, Associate Professor at University of University of Pennsylvania, visited the C-Centre on October 23 and delivered a talk. He introduced a community-engaged AI (CEAI) framework that shifts the focus beyond model accuracy and data-centric approaches to emphasize meaningful community participation. He presented 𝘖𝘶𝘳𝘚𝘱𝘢𝘤𝘦, a generative AI platform developed by his team to support collaboration and health communication among community-based organizations. The initiative aims to amplify, rather than replace, organizations' shared knowledge, local expertise, and collective capacities. Guided by principles of trust, equity, accountability, transparency, and co-design, the framework integrates community engagement throughout the AI lifecycle. A pilot deployment at COLOURS examines technology acceptance, trust in AI, and team collaboration to inform future improvements.

23/10/2026

𝟑𝟎𝐭𝐡 𝐀𝐧𝐧𝐢𝐯𝐞𝐫𝐬𝐚𝐫𝐲 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐒𝐲𝐦𝐩𝐨𝐬𝐢𝐮𝐦 𝐨𝐟 𝐌.𝐒.𝐒𝐜. 𝐢𝐧 𝐂𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧

✨ 𝑨𝑰 𝒂𝒏𝒅 𝑪𝒐𝒓𝒑𝒐𝒓𝒂𝒕𝒆 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒚: 𝑩𝒓𝒊𝒅𝒈𝒊𝒏𝒈 𝑹𝒆𝒔𝒆𝒂𝒓𝒄𝒉 𝒂𝒏𝒅 𝑷𝒓𝒂𝒄𝒕𝒊𝒄𝒆✨

Explore the opportunities and challenges presented by artificial intelligence, with particular attention to its responsible and ethical use, its broader social implications, and its impact on corporate communication research and professional practice.

📅 𝟏𝟒 𝐍𝐨𝐯𝐞𝐦𝐛𝐞𝐫 𝟐𝟎𝟐𝟔 (𝐒𝐚𝐭𝐮𝐫𝐝𝐚𝐲)
🕑 𝟐:𝟎𝟎 𝐩𝐦 – 𝟓:𝟑𝟎 𝐩𝐦
📍 𝐂𝐫𝐲𝐬𝐭𝐚𝐥 𝐁𝐚𝐥𝐥𝐫𝐨𝐨𝐦, 𝐋𝐞𝐯𝐞𝐥 𝐁𝟑, 𝐇𝐨𝐥𝐢𝐝𝐚𝐲 𝐈𝐧𝐧 𝐆𝐨𝐥𝐝𝐞𝐧 𝐌𝐢𝐥𝐞, 𝟓𝟎 𝐍𝐚𝐭𝐡𝐚𝐧 𝐑𝐨𝐚𝐝, 𝐓𝐬𝐢𝐦 𝐒𝐡𝐚 𝐓𝐬𝐮𝐢, 𝐇𝐨𝐧𝐠 𝐊𝐨𝐧𝐠

Please refer to the poster for speaker’s details.

👉 Register by 𝟑 𝐍𝐨𝐯𝐞𝐦𝐛𝐞𝐫 𝟐𝟎𝟐𝟔 (𝐓𝐮𝐞𝐬𝐝𝐚𝐲), 𝐧𝐨𝐨𝐧
https://cloud.itsc.cuhk.edu.hk/webform/view.php?id=13737541

22/10/2026

🎉 Admission Scholarship for Undergraduate Students 2026-27 🎉

This year, the School is pleased to award Admission Scholarships to close to 20 undergraduate students in recognition of their outstanding academic achievements and exceptional potential.

Congratulations to all recipients on this remarkable accomplishment!🤗 We are proud to welcome such talented students to our School and look forward to supporting their future success.

21/10/2026

20/10/2026

𝗝𝗼𝗶𝗻 𝘂𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘂𝗽𝗰𝗼𝗺𝗶𝗻𝗴 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗦𝗲𝗺𝗶𝗻𝗮𝗿 𝗦𝗲𝗿𝗶𝗲𝘀 𝗳𝗲𝗮𝘁𝘂𝗿𝗶𝗻𝗴 𝗣𝗿𝗼𝗳. 𝗔𝗻𝗱𝘆 𝗧𝗮𝗻:
Community-Engaged AI in Civic and Social Organizations: Meaningful and Democratic Communication Co-Creation for Health Equity and Social Good

Civic organizations provide vital community services but often lack professional communication resources. To bridge this gap, the Annenberg School partnered with COLOURS—a Philadelphia LGBTQ+/BIPOC community organization—from 2025 to 2026 to develop 𝘖𝘶𝘳𝘚𝘱𝘢𝘤𝘦, an AI-supported workspace. Following a 2026 pilot that helped staff promote an event for HIV case managers, this talk introduces the Community-Engaged AI lifecycle. The speaker will explain how 𝘖𝘶𝘳𝘚𝘱𝘢𝘤𝘦’s design amplifies rather than replaces local knowledge, using staff-created products, surveys, and field notes to discuss its future in advancing health equity.

📅 23 October 2026 (Fri)
⏰ 10:30 AM – 12:00 NN
📍 C-Centre (NAH313), New Asia College, CUHK
⏳ Registration closes at 12:00 noon on 22 October 2026.

Please register here:
https://cloud.itsc.cuhk.edu.hk/webform/view.php?id=13741726

20/10/2026

🎬 AIGC Workshop: Make AI Video Real

Thank you to everyone who joined our Workshop on 14 October! We were delighted by the strong turnout and active participation throughout the alumni sharing, hands-on AI video workshop, and Q&A session.
Students gained valuable insights into AIGC industry trends, career opportunities, and the creative potential of AI-powered video production. We are grateful to our alumni and Video Rebirth for sharing their expertise and experiences.

16/10/2026

Prof. Sung-un Yang, Professor at Boston University and current Editor-in-Chief of the 𝘑𝘰𝘶𝘳𝘯𝘢𝘭 𝘰𝘧 𝘊𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯, visited the C-Centre on October 15th and delivered a talk under the Communication Seminar Series. This seminar explored how artificial intelligence transformed communication work across technological, organizational, and professional dimensions. Drawing on three interconnected studies, it examined factors shaping communication professionals’ AI adoption, employee responses to AI-driven organizational change, and the implications of increasingly autonomous AI systems. Prof. Yang highlighted the roles of leadership, organizational readiness, and perceptions of AI, while addressing emerging challenges such as role ambiguity, professional authorship, job meaningfulness, and AI-related stress. Together, the studies traced the evolution from AI adoption to AI agency.

15/10/2026

《善男信女》校友優先場已於10月10日傍晚圓滿結束，近百位校友、師生齊集戲院觀影，接近全院滿座！校友楊兩全導演、三位主演楊偉倫、鍾雪瑩、伍詠詩出席映後談，與一眾校友交流。

《善男信女》為第八屆「首部劇情電影計劃」大專組優勝作品之一，由本院校友楊兩全執導、莊麗真監製。電影將於10月29日正式上映，請大家多多支持！