Asia, the birthplace of some of the oldest civilizations, is the fastest growing economic centre in the world and home to half the world's population. Following the rise of Japan and the 'Tiger Economies' of South Korea, Singapore, Taiwan and Hong Kong, today it is China and India with their economies and drive towards modernisation that catch global attention. The current economy crisis is highli
ghting the importance of understanding economic developments, cultural backgrounds and political implications of a major shift towards Asia. All European economies are increasing their engagement with Asian countries to preserve and improve their own ways of living. There is no way of escaping the impact of Asia's rise in a globalised world. For Irish and European business, Asian represents the most promising growth market. The areas of R&D innovation particularly within the fields of food, dairy and science industries, present Irish companies with a substantial range of opportunity. Already Irish political and industrial leaders are well placed within this market. The Irish government has acknowledged the significance of Asia by implementing its Asia Strategy through the support of commercial, political, social and educational exchange between Ireland and its Asian partners. The need for people to acquire a deep understanding of Asian societies, languages, politics and economy is increasingly important. Asia offers students a vast array of social and cultural diversity that concerns hundreds of distinct languages, dialects and cultural traditions. Understanding an Asian language is of massive benefit to anyone intending to build a relationship with an understanding of the region. Studying Asia opens doors to magnificent new worlds and is a major step in preparing oneself for the challenges of the 21st century. Studying Asia provides more than just a means of communication. it is the starting point for a long, personal journey and an acknowledgement of a potentially life-long commitment to new opportunities.