Product Design (formerly Industrial Design) has been taught at NCAD since 1976, and is the oldest programme of its kind within Ireland. Since its inception NCAD has developed a strong international reputation for producing graduates whose common strengths lie in the creation of innovative designs, products and services. Studying Product Design at NCAD enables students to develop themselves within
a creative art school environment, underpinned by technical expertise and extensive links with Industry. The programme is delivered primarily within the design studio. This approach creates a socially interactive, yet individually driven, working practice, with teamwork and shared experience core to our philosophy. The curriculum addresses all the stages and activities involved in the creation of a new product – from concept design to manufacture, prototyping to marketing. It encourages students to challenge conventions and to think about the subject in new and exciting ways. The programme philosophy is guided by a questioning stance on the role of product design in the 21st century, one which considers the creation of a sustainable future through the critical and creative exploration of a range of approaches to Product Design.
