https://www.runi.ac.il/en/special-programs/pd/

The Public Diplomacy Program, 8 Ha'Universita Street, Herzliya (2026)

25/03/2024

🌍 Passionate about Public Diplomacy? Concerned about Israel's Global Image? 🌍

In today's digital age, the narratives and stories we share shape perceptions across the globe. If you've ever felt a calling to influence these narratives positively, especially regarding Israel and combating antisemitism online, we have an exciting opportunity for you!

Introducing the Public Diplomacy Program - a unique blend of political communication, digital strategy, and a passionate community aiming to make a difference. This program is an extraordinary chance to dive deep into the complexities of public diplomacy, learn from leading experts, and apply your skills in meaningful ways.

🔹 Why Join?
- Contribute to shaping Israel’s public image positively.
- Engage with digital strategies to combat antisemitism.
- Network with like-minded individuals passionate about making a difference.

🔹 Program Highlights:
- Entirely taught in English: Accessibility is key, and we've designed this program to welcome both Israeli and international participants.
- Hands-on experience: Beyond theoretical knowledge, apply what you learn in real-world scenarios.

💡 Interested? Don’t let this opportunity pass by. The world of political communication is evolving, and your voice could be pivotal in shaping the future.

For more information and to apply, visit our website: https://actonil.wixsite.com/publicdiplomacy24-25

🚀 Apply Today! Let’s make an impact together. Your journey in making a significant difference in how Israel is perceived globally starts here.

אוניברסיטת רייכמן - Reichman University Reichman University - International School

02/07/2023

Last Thursday, we bid farewell to the fellows (now graduates) of the 2022-2023 Public Diplomacy Program in their end-of-year event.

The evening began with a few welcome words from the Head of the Program, Professor Moran Yarchi, followed by speeches from the class representative, Joelle Scheinin, the Chairman of the Abba Eban Institute for Diplomacy - מכון אבא אבן לדיפלומטיה (AEI), Ambassador Mark Regev, and the Executive Director of the AEI, Mr. Goor Tsalalyachin.

The fellows then showed a video they made for the event, recapping their year together in the program, followed by a ceremony in which they received their certificates of completion from the Head of the Program and her program coordinator, Jonathan Tal.

Sarit Gad, Joelle Scheinin, and Gal Rapaport then gave talks about topics they have a personal interest in, such as AI and the Turkey-Israel relations, and how they connect to the public diplomacy field.

Finally, we welcomed the special guest of the evening, the CEO of World Union of Jewish Students - WUJS, Shelly Wolkowicz, to share some important tips and tricks with the graduates about developing a professional career in the public diplomacy arena.

We want to wish our new graduates and alumni the best of luck in their future endeavors!

28/06/2023

Hi, I'm Maya. I'm 24 years old and grew up near Zichron Yaakov. I currently live in Tel Aviv, where I'm a third-year communication student and Public Diplomacy fellow.

After completing my army service in the air force, I wanted to learn more about marketing and media. I knew that Reichman University was the best place for me to pursue my studies.

I'm passionate about using communication to bridge the divide between countries and cultures. I believe that everyone has a role to play in making the world a better place.

As I continued my education, I developed a strong interest in politics and international relations. I decided to pursue a degree in public diplomacy, and I don't regret it!

27/06/2023

Hi, my name is Malka. I am a 26-year-old third-year Government and Diplomacy student at Reichman University. I live in Holon.

In the army, I served as a recruit commander and platoon sergeant. I met hundreds of amazing soldiers from all over Israel, and I learned a lot about the diverse rainbow of our country. I am passionate about influencing people and making a difference, and that is one of the reasons why I decided to study government and specialize in public diplomacy.

I have always wanted to represent Israel, and I believe that I have a special story to share. I am also interested in internal and international relations, and the public diplomacy program at Reichman University has given me the opportunity to learn more about these subjects. I am excited to continue my studies and to pursue a career in public diplomacy. I believe that this is a field where I can use my skills and passion to make a positive impact on the world.

21/06/2023

Hi, I'm Noa Aharon. I'm 24 years old and originally from Israel. I'm in my third year at אוניברסיטת רייכמן - Reichman University, majoring in Public Diplomacy and minoring in Counterterrorism.

I'm part of the Public Diplomacy Program and an intern at Act-IL - Act for Israel under the Abba Eban Institute for Diplomacy - מכון אבא אבן לדיפלומטיה. I'm also currently working at the World Zionist Organization. My goal is to reach a senior position in the field of public diplomacy with an emphasis on Jewish communities around the world. I'm passionate about using my skills and knowledge to promote understanding and cooperation between different cultures.

I'm excited to continue my education and to pursue a career in public diplomacy. I believe that this is a field where I can make a positive impact on the world.

19/06/2023

Hey, my name is Jonathan Melul, I am 21 years old originally from Venezuela🇻🇪. I am a 3rd year student at אוניברסיטת רייכמן - Reichman University, currently majoring in Public Diplomacy and minoring in Counterterrorism.

I am very passionate about diplomacy, for that reason I have been part of Model UN since high school, currently being part of the board of the Reichman University Model United Nations Society. As a proud Zionist, I have been an intern for the last 2 years at Act-IL - Act for Israel, where I have created content for the community to fight antisemitism on social media. I am also taking part in the "MyStoryIsYourStory" program of the Israel Ministry of Foreign Affairs, where I am working with a Holocaust survivor to share her story on social media.

With the Public Diplomacy program, I can amplify my knowledge so I can work into make my passions a reality.

18/06/2023

Last week, our Public Diplomacy fellows took part in a unique two-day workshop with the world-renowned Lilyan Wilder Center for Communication Excellence, hosted by the CEO of the organization, Eva Rosenstein, and it was an incredible success! 🎓🎙️✨

The teachings of the center are rooted in the expertise of the communications expert, Lilyan Wilder. Having worked with some of the most notable public figures and broadcast correspondants, such as Oprah Winfrey, George W. Bush, and Benjamin Netanyahu, Lilyan's methods have proven to be highly effective in enhancing communication skills.

During Eva's workshop, which emphasized the vital importance of public speaking skills in today's fast-paced world, our fellows were empowered to become confident and effective speakers.

Throughout the workshop, they had the opportunity to:

✅ Overcome stage fright and nervousness.
✅ Craft engaging and persuasive speeches.
✅ Master the art of non-verbal communication.
✅ Utilize effective vocal techniques to captivate the audience.
✅ Develop compelling storytelling skills.
✅ Handle Q&A sessions with confidence and grace.
✅ Adapt to various speaking environments, including virtual platforms.

One of the most memorable aspects of the event were the interactive sessions. The fellows were able to put their newfound skills into practice within a supportive and encouraging environment. Through engaging in mock presentations and receiving real-time feedback, students gained invaluable experience, refining their abilities to connect with their audience in a truly impactful manner.

We extend our sincerest gratitude to Eva Rosenstein for gracing us with her presence and sharing her expertise with us. Having someone of Eva's stature guide us through this workshop was an honor and a privilege.

11/06/2023

Hi! I'm Keren Dekel-Peter! I'm 22 years old, originally from Washington DC, and moved to Israel around 4 years ago. I am currently finishing up my bachelors degree in Communications and minor in Public Diplomacy at Reichman University - International School.

While I study politics and diplomacy I am also quite artistic and currently run my own photography business. I am extremely fascinated in the power that art and music have when it comes to helping create understanding in the realm of diplomacy.

Joining the Public Diplomacy Program was an honor as I was given a more modern and hands on outlook on the world of Public Diplomacy. I was given the opportunity to utilize my “nontraditional” interests such as art and music, in order to actually promote diplomacy.

07/06/2023

Hi, my name is Reah Peleg, I am 27 years old originally from the United States. I am a 3rd-year Government student at אוניברסיטת רייכמן - Reichman University, majoring in Public Diplomacy and minoring in Counter-Terrorism.

After finishing high school in 2014, I moved to Israel and served three years as a combat soldier in the Givati Brigade. My love for Israel was always a constant theme in my life and consequently, I wanted to stay and study in Israel. I have always felt passionate about educating others about the complex reality we face in regard to life in this beautiful country. This is the reason why I choose to study government and major in public diplomacy. This year has been very beneficial, and by getting the opportunity to partake in this prestigious program and thus have been able to enhance my knowledge and understanding of the field.

Upon graduation, I aspire to serve as part of Israel’s diplomatic corps. I would like the opportunity to represent Israel in the International arena and also be able to learn about different countries and experience new cultures!

05/06/2023

Last Thursday, the Public Diplomacy Fellows learnt of the use of artificial intelligence (AI) in everyday life. The session was led by Mr. Raffi Shamir, the Head of the Media Operations Department at the Abba Eban Institute for Diplomacy - מכון אבא אבן לדיפלומטיה, and acting Head of Act-IL - Act for Israel.

Mr. Shamir discussed the different AI tools that are available for us to use. He noted that some of the most popular AI tools include:

- ChatGPT: ChatGPT is a large language model chatbot developed by OpenAI. ChatGPT can be used to create realistic and engaging conversations with the public.

- Bard: Bard is a large language model chatbot developed by Google AI. Bard can be used to generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way.

- DALL•E: DALL•E was also developed by OpenAI and can be used to create images, videos, and music.

Mr. Shamir concluded by noting that AI is a powerful tool that also be used to improve public diplomacy. He encouraged the Public Diplomacy Fellows to learn more about AI and to consider how it can be used to achieve their public diplomacy goals.

What’s your favorite AI tool?

22/05/2023

Hi my name is Joelle, I am 21 years old originally from Italy. It is my 3rd-year at אוניברסיטת רייכמן - Reichman University, majoring in Public Diplomacy and minoring in counter-terrorism.

Additionally, I am interning at Act-IL - Act for Israel for the second year in a row and at the Center for Jewish Impact. My passion for Israel advocacy and improving Israel’s image pushed me to apply to the Public Diplomacy Program. The ability to understand the tool box that a country has at their disposal to promote their image is a crucial capability, especially for Israel.

Next year I plan to pursue my MA in Cyber Politics and Government at Tel Aviv University, and later work in the cyber research and consulting sector.
My favourite quote is: “You don't have to be great to get started, but you do have to get started to be great" by Les Brown.

17/05/2023

Hi my name is Lior, I am 27 years old, and I live in Ramat-Gan. Currently, I am a third-year student in the Strategic Studies Program the Reichman University Government school.

Previously, I served in the IDF as an officer in the Coordination and Liaison Unit in Judea and Samaria and the Gaza Strip (COGAT) for 5.5 years. During my service, I worked closely with the Palestinian Authority, UN agencies, international organizations, and foreign consulates.

Additionally, I am fluent in 10 languages and actively participate in several extra-curricular projects at אוניברסיטת רייכמן - Reichman University, including completing an internship at the Abba Eban Institute for Diplomacy - מכון אבא אבן לדיפלומטיה, and currently interning at Act-IL - Act for Israel as part of the Public Diplomacy program.

I decided to join the Public Diplomacy program because the last two years I studied about hard power strategies, and I wanted to learn more about soft power tools and this program is the best opportunity.

The Public Diplomacy Program

25/03/2024

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