miLAB, Kanfei Nesharim, Herzliya (2026)

04/01/2026

✨ This year, the digital fabrication course challenged our students to experience product discovery through Imperfect Prototyping: rapid user research, rapid prototyping, rapid research, and pitch presentation.

Over eight intensive weeks, our MA in HCI students were asked to design for one of two user groups: pet owners or cyclists. They conducted a full product discovery process, starting with user interviews to identify real needs, followed by solution definition, physical prototyping, and multiple rounds of user feedback and iteration. The projects evolved through hands-on making, using tools such as 3D printing and laser cutting, until reaching a well-considered final outcome. The final projects highlight not only strong ideas but also a clear focus on user value and human-centered design.

💡 The next phase of the AI revolution will be physical AI. Stay tuned for the next stage of this course, in which students will integrate AI processes into the physical prototypes.

🙏🏼 A special thanks to our dedicated course team for their guidance and support throughout this focused process: Lecturer: Andrey Grishko, Teaching Assistants: Guy Geva, Aviad Kelner and Klil Horesh.

אוניברסיטת רייכמן - Reichman University, Reichman University - International School, בית ספר סמי עופר לתקשורת - אוניברסיטת רייכמן, Oren Zuckerman, Orit Avraham, Ofir Sadka

26/10/2025

Kicking off a new academic year at our HCI Master’s Program at Reichman University! 🎓

Today our students met the program’s faculty, got to know each other, and learned more about the journey ahead.
This year, we’re especially excited to focus on Generative AI - exploring how to integrate AI within product teams and design processes 🤖✨

אוניברסיטת רייכמן - Reichman University
בית ספר סמי עופר לתקשורת - אוניברסיטת רייכמן
Reichman University - International School

21/09/2025

🚀 What happens when students, doctors, & AI come together to reimagine healthcare?
🏆Congrats to the winning team that will travel to NY to continue developing their project with medical teams, alongside our faculty & mentors from Base44! Ascribe’s AI solution supports nurses' “Shadow Practices", converting spoken notes, photos, & quick texts into structured documentation

Our MA in HCI students completed the AI Product Sprint led by Dr. Ayelet Segal, in collaboration with Wix, Base44, The Mount Sinai Hospital & NYU Langone Health, a 4-week innovation marathon where design, research, & AI met to transform healthcare

Through Human–AI Centered Design, the projects demonstrated how AI can be a trusted partner in healthcare - not replacing humans, but empowering them!

The students worked on real hospital challenges
💡Streamlining documentation
💡Making handoffs faster & safer
💡Reducing cognitive load for clinicians
💡Ensuring patients are heard & understood

Beyond the innovative solutions, we are proud of the students’ ability to
✨Work in interdisciplinary teams
✨Collaborate with global industry & healthcare leaders
✨Transform academic research into prototypes with real-world potential

Base44 medical apps:
* AllDocs – A shared patient note with multimodal input; AI auto-generates discharge summaries, treatment plans, & handoffs
* Aria – The AI Triage Nurse: multilingual chat, audio/video analysis, & biosensor monitoring synthesize into real-time summaries & risk alerts
* ERgo – Real-time AI translator & compassionate companion ensuring non-English speakers are understood from the first ER touch point
* Lotus – AI-enabled ICU communication that reduces message overload, adds urgency indicators, generates real-time summaries, & supports seamless handoffs
* SwiftER – AI triage platform with transparent prioritization, queue updates, & calming support tools for patients & staff
* CareConnect – AI health companion bridging cultural & language gaps for inclusive, patient-centered care
* Pulse – Integrated with Epic, offering role-based patient views, critical alerts, & seamless handoffs via app & smartwatch

👏 Thankful to:
Base44 – Special thanks to Elsa Welshofer for her outstanding leadership & support. Thanks to Maor Shlomo for bringing Vibe Coding to life

Wix – Superb Mentorship by David Somper, Moti Sarig, Keren Viner, Moran Asseraf, Zvika Guy, Aaron Novak, Avital Weisinger, Pamela Kanner

Mount Sinai & NYU Hospitals for bringing meaningful, real-world challenges

Judges – Extended gratitude to Liat Negru Head, Internal Medicine Dept., Sheba Gal BenHaim, Head Oncology Emergency Dept., Sheba, founder SheRocksil, Oren Zuckerman Head, MA in HCI Elsa Welshofer Head, Academic Partnerships Base44 Edo Segal CTO Napster Corp.

Thanks to Adam Blufarb for leading a great Video workshop
Endless gratitude to our faculty who led it & made it possible: Head of AI Product Sprint Dr. Ayelet Segal TA’s Ori Shraiber & Arbel Eini.
אוניברסיטת רייכמן - Reichman University
Reichman University - International School
IDC, Sammy Ofer School of Communications

31/08/2025

AI Product Sprint 2025 – We’re live! 🚀
This year, we’re excited to launch the Sprint with a first-of-its-kind academic collaboration between אוניברסיטת רייכמן - Reichman University’s MA in HCI program and Base44.

Led by Dr. Ayelet Segal, eight student teams will work over the next four weeks with Wix, Base44, The Mount Sinai Hospital & NYU Langone Health in New York to address real healthcare challenges with AI for Good solutions. From research to ideation, design, and prototyping – the students will explore how can support medical teams and improve patient experiences.

This marks the first-ever academic collaboration full course with Base44, introducing students to Vibe Coding - an approach that expands their technological toolkit and aligns their learning with the most innovative standards shaping the market today.

The MA in HCI miLAB students will address real-world healthcare challenges, including:
🩺 Streamlining and automating medical documentation to give staff more time for patient care.
💬 Improving knowledge transfer between teams during shift changes and patient handoffs.
🏥 Supporting ER staff in real-time diagnosis and triage of critical cases.
📢 Ensuring an accurate, clear, and complete flow of medical information between patients, families, and medical staff.

💡 Huge thanks to our partners:
Base44 – for introducing students to the world of Vibe Coding, Elsa Welshofer for leading it with passion and dedication, Luisa Surma, Maor Shlomo, Shay Korin, Ron Shahar for this great collaboration 🎉
The Mount Sinai Hospital and NYU Langone Health for bringing real and meaningful challenges from the field.

🙌 A special thanks to Omer Shai Wix for this great partnership
and to our amazing industry product and hashtag mentors:
David JR Somper, Moti Sarig, Keren Viner, Moran Asseraf, Zvika Guy, Aaron Novak, Avital Weisinger Kakon, Pamela Kanner.

🙏 Special thanks to:
Dr. Ayelet Segal – Head of Program
Ori Shraiber & Arbel Eini – Teaching Assistants
📅 See you on September 19 for the grand finale!

Reichman University - International School, IDC, Sammy Ofer School of Communications

17/07/2025

🤖 Palmo is a desktop robot designed to help teenagers cope with mobile phone distractions during study time. Unlike other solutions that block access to the phone, Palmo encourages the development of self-regulation skills by promoting empathy towards it.
Palmo was created by a group of BA students in the milab 2025.

We’re proud to see our students turning everyday challenges into meaningful, research-driven design 🙏🏼

🔗 More about the project in the first comment

Group members: Danielle Levy, Alin Karat, May Primo, Michal Shapira, Noam Zuaretz

Academic Mentors: Dr. Noa Morag, Dr. Hadas Erel, Ofir Zadka

Reichman University בית ספר סמי עופר לתקשורת - אוניברסיטת רייכמן

17/02/2025

Over the past four months, our MA in HCI students Alon Dattner, Gal Langer, and Matias Minond collaborated with the innovation lab at monday.com, working under the mentorship of Zvika Markfeld and Saron Paz 🚀. Through this collaboration, our students worked on IoT-driven projects designed to shape the future of work:

🔹 mondayClick – A multi-purpose triggering device that syncs with monday.com products, sending real-time data while enabling cloud-based customization for seamless automation.

🔹 mondayMeet – An AI-based IoT solution that optimizes office efficiency and company culture by providing data-driven meeting insights to enhance collaboration and productivity.

🔹 mondayMonitor – A research-driven exploration of workplace communication, uncovering key pain points and opportunities for future innovations to foster a more engaging, transparent, and effective office environment.

A big thank you to our students and the mondayMakers mentors for their dedication throughout this journey! 🙏

22/12/2024

Last week we hosted another successful ‘Alums from Industry’ program session. Our alumna, Maya Hofree, Senior Manager at the Finnish gaming company Supercell, shared her insights on product development, emphasizing rapid iteration to identify weaknesses early.

In a hands-on teamwork workshop, Maya highlighted the importance of collaboration, research, and role division. She also shared her inspiring career journey, encouraging students to seize every opportunity at the university, including internships.

Thank you, Maya, for the valuable tools and inspiration – it was a pleasure to have you back at our lab! ✨

31/10/2024

Today at Conference hosted by Tel-Aviv University our students and faculty presented 7 posters, 4 live demos, and 3 full paper talks! Congratulations Elior Carasenti, Adi Manor, Agam Oberlender, Prof. Avi Parush, and Dr. Hadas Erel on winning the Best Poster Award! 🎉

This is the leading Israeli academic conference on user interface research and HCI, including interaction with artificial intelligence systems.

A huge thank you to all the conference organizers for showcasing the excellent HCI academic work in Israel!🙏

25/06/2024

After a significant and challenging year, our BA students in interactive communications presented their end-of-year prototypes! 🎉
Students from the schools of Communications, Computer Science, and Psychology worked in interdisciplinary teams to develop interactive prototypes. The year-long process included user research to identify customer needs, psychology research for a deep understanding of human behavior, iterative UX design from low fidelity to high fidelity, mobile prototype development and hardware (IoT) prototype development, UX writing, and conducted several cycles of moderated user testing to gain insights about the problem-solution fit.

The presented projects include mobile apps as well as Internet of Things (IoT) interactive objects:
PlantMigo: A smart plant pot that helps people optimally care for their plants.
Criti: A ChatGPT plugin that assists students in developing critical thinking skills while doing their homework.
Peekaboo: A car mirror that encourages eye contact between parents and teenagers, along with many other amazing projects.
Bondi: An asynchronous physical-digital game designed to strengthen the bond between grandparents and grandchildren.

Dear students, we are so proud of you! You have worked hard throughout the year, inventing, developing and testing meaningful prototypes that have a positive impact on human behavior.
We wish you all great success in your future careers and do keep in touch! 🌟

26/05/2024

Excited to share another published work presented at the CHI 2024 conference in Hawaii from our BA milab team!
BA students from three faculties - interactive communication, computer science and psychology, with mentoring from Noa Morg, Ofir Sadka, Sagi Mamane and Hadas Erel, examined how technology can encourage collaborative cooking between parents and children.

In the paper we presented the design and preliminary evaluation of a Tangible User Interface
(TUI). The TUI is designed as a cooking recipe smart box and a pair of wristbands. The box is designed to showcase one recipe at a time. After choosing a recipe and placing it onto the box, the parent and the child wear their wristband and start to cook. When they complete each step their pair the wristbands, intriguing feedback from the box.

We’re proud to present this research to the international academic community and share the great potential of leveraging TUI for parent-child interaction in the kitchen. The TUI encouraged collaboration in an equal, teamwork nature, and promoted high engagement in the cooking process and a feeling of togetherness.

Noa Morg yaar, Ofir Sadaka, sagie mamane, Itai Shetil, Maayan Aharonson, Bar Afima, Tal Berda, Mira Hayit, Oren Zuckerman and Hadas Arel

To full article: https://dl.acm.org/doi/10.1145/3613905.3650970

16/05/2024

Celebrating CHI 2024 with another published work from our miLAB team! 🎉 MA in HCI thesis student Tamar Dublin, with mentoring from Talia Ezer and Professor Oren Zuckerman, will present their late-breaking work at the prestigious CHI conference in Honolulu.

This preliminary research explored the potential effect of heat on the walking experience. The team developed a novel walking carpet with integrated heat elements, designed to promote introspection while walking.
The study employed a qualitative method to explore how people perceive and interact with the walking carpet. The results were fascinating, suggesting that even a very short walking activity can lead to introspection processes, including exploration of the physical body, feelings, emotions, associations, sensorial and mental processes, as well as reflection on broader aspects of culture. Furthermore, the experience promoted a focus on the present moment rather than on distracting thoughts. The results suggest the potential of integrating the technology into practical implications such as well-being, meditation, therapy and more.

We look forward to sharing more about this innovative project with the global community at CHI 2024, and to continuing to explore ways of enhancing the awareness of the mind and the body through design 👣.

for full article:
https://dl.acm.org/doi/10.1145/3613905.3650915

15/05/2024

We’re thrilled to announce a research paper that will be presented at the conference in Hawaii this week! Our MA in HCI thesis student, Gal Yaar, alongside her advisor, Hadas Erel, explored the fascinating field of human-robot interaction.
Their paper, “Performing a Task Alongside a Robot: Exploring the Impact of Social Comparison”, explored how performing tasks alongside robots in a shared environment triggers social comparison tendencies, potentially leading to an impact on our sense of control due to an overestimation of the robots’ capabilities..
They designed a search task and asked participants to perform it alongside a robotic dog that performed search training. Using both quantitative and qualitative methods, they evaluate participants’ sense of control and overall performance. The findings revealed that performing a task alongside a robot decreased participants’ sense of control, led to a less efficient searching pattern, and reduced performance accuracy.
We’re proud to present this research to the international academic community. It’s a pivotal step towards understanding the complexities of integrating robots into our daily lives, and we look forward to continued exploration in this dynamic field. 🦾

https://dl.acm.org/doi/10.1145/3613905.3651055

Agam Oberlender, Nevo Heimann Saadon, Hadas Erel, Oren Zuckerman.

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