What are the opening hours?

Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

MICA

Call Directions Website Contact the university

MICA Admissions Open 2025 | PGDM-C and CCC
Management x Creativity
To apply, visit mica.ac.in MICA was established in 1991. Full-Time Residential courses :
1.
(450)

MICA is the first residential institute in the country dedicated to creating Leadership in Strategic Marketing and Communication. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing marketing industry. The MICA brand (formerly known as Mudra Institute of Communications, Ahmedabad) assures the delivery of current, reliable and cost-effective communication and marketing management skills. Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital, social change leadership and other strategic marketing and communication-driven businesses. PGDM-C/ PGDM (2 years)
2. FPM (4 years)
3. Crafting Creative Communication [CCC] (1 year)

Online Courses:
Digital Marketing & Communication with Specialization (DMC)
Advertising Management and Public Relations (AMPR)
Managing Brands & Marketing Communication (MBMC)
Brand Communication Management (BCM)
Strategic Brand Management and Communications (SBMC)
Strategic Communication with Storytelling (SCS)

29/09/2026

What does it mean to be a marketer when the playbook keeps changing?

At MICA’s latest Marketing & Leadership Series, Prachi Bali, Business Head & EVP, Propagate, explored the forces reshaping modern marketing and what they mean for the marketer of today and tomorrow.

Marketing today sits at the intersection of consumer insight, creativity, data, technology, platforms and culture. Consumer journeys are increasingly fragmented, AI is changing how marketers work, and the ability to connect different disciplines is becoming central to creating meaningful business outcomes.

At MICA, these are not simply conversations about the future of marketing. They are reflected in the way our programmes are designed today.

Across programmes, students engage with consumer behaviour and cultural intelligence, brand and product management, data analytics and AI, digital platforms and MarTech, campaign and performance management, creative strategy and craft, media and communication, and emerging technologies.

The larger idea is simple: the marketer of the future cannot work within silos.
As tools evolve and new platforms emerge, the ability to understand people, interpret culture, work with technology, make sense of data and turn insight into ideas becomes even more important.

That is the thinking behind MICA’s programme design: building capabilities that are relevant to the marketing landscape today, while preparing students to navigate what comes next.
Because staying ahead is about developing the ability to learn, adapt, connect and create in a changing world.

28/09/2026

MICA’s 2026 placement season reflects something we have always believed about a MICAn: the ability to bring together creativity, strategic thinking, technology, and business to navigate an ever-changing world.

With 𝟭𝟵𝟳 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝗽𝗹𝗮𝗰𝗲𝗱 𝗮𝗰𝗿𝗼𝘀𝘀 𝟵𝟭 𝗿𝗲𝗰𝗿𝘂𝗶𝘁𝗲𝗿𝘀, this year’s cohort has stepped into roles spanning brand and marketing, product management, consulting, analytics, strategy, technology, media and entertainment.

But the breadth of these opportunities tells a story beyond placements.

At MICA, learning is shaped by the MICA Lens, where Creativity, Culture, Communication, Commerce and Community come together. Our students learn to turn data into meaning, meaning into ideas, and ideas into impact.
The roles our students have stepped into reflect this changing landscape: from brand strategy and product marketing to growth, business analytics, consulting, performance marketing, data science, customer experience and digital transformation.

For us, the MICA journey has never been about preparing students for a single career path. It is about nurturing the imagination, curiosity, and strategic thinking to create value across contexts.

For more than three decades, 5,000+ MICAns have carried this perspective into organisations and industries where creativity meets commerce, culture shapes markets, and communication drives transformation.

That is the spirit of MICA.

25/09/2026

Content is everywhere. But building a career in the Content & Creator Economy takes more than a phone, a camera, and a good idea.
It takes a method.

MICA’s Post Graduate Certificate in Management – Digital Media & Marketing Communication (PGCM-DMMC) brings formal learning to the fast-evolving Content & Creator Economy.

From audience psychology, platform economics and content creation to monetisation, personal branding, influencer management and social media listening, the programme helps you understand the ecosystem and find your niche within it.

With Studio Pedagogy, learning moves beyond the classroom into live projects, brand cases and hands-on experiences.

Turn your curiosity into capability. Build your craft with purpose.

Admissions Open. Apply through the link in bio.

25/09/2026

At the AACSB 110th Leadership Dialogue Series, Professor Githa Heggde brought a distinct MICA perspective to a conversation on how business schools must reinvent themselves for an AI-driven world.

As AI makes information, content, and intelligence increasingly accessible, the conversation cannot stop at how quickly we can generate answers. It must also ask: Who is asking the right questions? Who can make meaning of what they see? And who can imagine possibilities that do not yet exist?
For MICA, these questions are central to the Age of Imagination. The value of creativity evolves when AI can create at scale.

Professor Heggde's talk also emphasised the value of human creativity as the new currency, where meaning-making, understanding cultural nuances, reading human behaviour, and the ability to imagine new possibilities become the moat. Connecting seemingly unrelated ideas. Bringing empathy into decision-making. Imagining new possibilities and turning them into meaningful solutions. These are capabilities that become more consequential, not less, in a world shaped by AI.

The panel brought together diverse perspectives from academia and industry, exploring curriculum transformation, interdisciplinary learning, leadership capabilities, industry partnerships, and the changing expectations of students and employers.

Alongside Professor C. Raj Kumar, Professor Debashis Chatterjee, Professor Rishikesha T. Krishnan, Dr. Avantika Tomar and Aman Singh, the discussion offered an important reminder: business education must prepare people not only for the jobs that exist today, but for the possibilities that are yet to take shape.

At MICA, we believe education must continue to nurture the distinct human ability to create meaning and impact.

23/09/2026

𝐎𝐧 𝟐𝟏 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫, 𝐭𝐡𝐞 𝐂𝐂𝐄 𝐜𝐨𝐮𝐫𝐬𝐞 ‘𝐂𝐮𝐥𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐂𝐨𝐧𝐭𝐞𝐱𝐭’ 𝐟𝐢𝐧𝐚𝐥𝐞 𝐞𝐱𝐡𝐢𝐛𝐢𝐭𝐢𝐨𝐧 𝐛𝐫𝐨𝐮𝐠𝐡𝐭 𝐭𝐡𝐞 𝐞𝐱𝐩𝐥𝐨𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐨𝐟 𝐌𝐈𝐂𝐀’𝐬 𝐏𝐆𝐂𝐌-𝐃𝐌𝐌𝐂 | 𝐂𝐂𝐄 𝐬𝐭𝐮𝐝𝐞𝐧𝐭𝐬 𝐭𝐨 𝐭𝐡𝐞 𝐌𝐈𝐂𝐀𝐅𝐄 𝐚𝐫𝐞𝐚.

The Exhibition brought together the course-finale artefacts created by students as part of their Culture and Context course at the School of Applied Creativity, MICA.

At MICA, learning often extends beyond the four walls of a classroom. The city, its people, spaces, and stories become part of the learning experience, offering students new contexts to observe, engage with, and create from.
For Culture and Context, Professor Pooja Thomas created a space for students to engage with the city through observation, exploration and creative inquiry. Students stepped into Ahmedabad to explore and map different sites across the city. Their journeys took them to the 𝐩𝐨𝐥𝐬 𝐨𝐟 𝐀𝐡𝐦𝐞𝐝𝐚𝐛𝐚𝐝, 𝐓𝐞𝐞𝐧 𝐃𝐚𝐫𝐰𝐚𝐳𝐚, 𝐁𝐡𝐚𝐝𝐫𝐚 𝐅𝐨𝐫𝐭 𝐚𝐧𝐝 𝐢𝐭𝐬 𝐦𝐚𝐫𝐤𝐞𝐭𝐩𝐥𝐚𝐜𝐞, 𝐒𝐚𝐫𝐤𝐡𝐞𝐣 𝐑𝐨𝐳𝐚, 𝐕𝐚𝐬𝐭𝐫𝐚𝐩𝐮𝐫 𝐋𝐚𝐤𝐞, 𝐆𝐚𝐧𝐝𝐡𝐢 𝐀𝐬𝐡𝐫𝐚𝐦 𝐚𝐧𝐝 𝐦𝐨𝐫𝐞.

The students used their observations and class learning to make creative and conceptual choices, translating their engagement with these places into participatory artefacts. Each work offered a distinct perspective on the culture and context of the space they encountered.

The exhibition brought these explorations together, offering a glimpse into the CCE approach to learning: stepping into the world, looking closely, making sense of what surrounds us, and turning those observations into creative expressions.

22/09/2026

𝗪𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝘄𝗵𝗲𝗻 𝗶𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻 𝗺𝗼𝘃𝗲𝘀 𝗳𝗿𝗼𝗺 𝗯𝗲𝗶𝗻𝗴 𝗮 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮𝗻 𝗲𝗰𝗼𝗻𝗼𝗺𝘆?

The answer may lie in how we rethink participation, markets and opportunity.
MICA and EnAble India have formalised a collaboration to explore strategic communication, narrative building and market-led approaches around the Purple Economy: an emerging space that looks at disability inclusion not only through the lens of access, but also through participation, innovation, enterprise and economic value.

We were pleased to welcome Dipesh Sutariya, Shanti Raghavan and Nayantara Janardhan from EnAble India and MICA as we began this larger conversation.

The occasion also marked MICA taking the Purple Pledge, reaffirming our commitment to creating greater awareness, participation and opportunity for persons with disabilities.

For us, this is not the end of a conversation. It is the beginning of one. A conversation about how communication can shift narratives. How markets can create participation. And how institutions can help make inclusion part of the way we imagine, create and build.

19/09/2026

Marketing is changing faster than any playbook can keep up.

AI is reshaping how consumers search, discover, evaluate, and engage with brands. But the more technology changes the rules, the more important this one question becomes: Now what?

That question brought together DS Group, WPP Media and MICA for the launch of DCODE 2.0, the second edition of a playbook in digital marketing with AI. DCODE is designed to help marketers navigate the changing digital ecosystem.

The launch at MICA was more than the unveiling of a publication. It was a coming together of industry, media and academia to examine how AI is changing the way marketing works, from how consumers discover brands to how marketers approach media, content, search, commerce and analytics in the current times, as AI is guiding each step of a consumer journey.

And MICA was a fitting space for that conversation.

For decades, MICA has been a place where marketing, communication, creativity and new ideas intersect. Bringing DCODE 2.0 to the MICA campus created an opportunity to take the conversation beyond a playbook and into a room where practitioners, educators and future marketers could question, debate and unpack what these changes mean for the industry.

The event brought together voices from across the ecosystem through keynote conversations and panel discussions, exploring a fundamental shift: AI is not simply adding another tool to the marketer’s toolkit. It is changing the way the toolkit itself needs to be used.

The discussions moved across the evolving consumer journey, AI-led marketing, media and content, search, commerce and the changing role of marketers.

DCODE 2.0 is an attempt to capture that shift, bringing together industry knowledge, academic rigour and practical thinking to help marketers make sense of a landscape where the rules are being rewritten in real time.

Because the question is no longer simply: what can AI do for marketing?
It is: What should marketing do with AI? And that is a conversation worth continuing.

.0

17/09/2026

𝐌𝐈𝐂𝐀𝐓- 𝟏
𝐀𝐝𝐦𝐢𝐬𝐬𝐢𝐨𝐧𝐬 - 𝟐𝟎𝟐𝟕 𝐎𝐩𝐞𝐧!!

Apply now for -

PGDM: Post Graduate Diploma in Management (2-Year)
PGDM-C: Post Graduate Diploma in Management - Communication (2-Year)
FPM: Fellow Programme in Management - PhD Equivalent (4-Year)
PGCM - AMC: Post Graduate Certificate in Management Advertising and Marketing Communication, Earlier CCC (1-Year)
PGCM - DMMC: Post Graduate Certificate in Management in Digital Media and Marketing Communications, Earlier CCE (1-Year)
PGCM - SM: Post Graduate Certificate in Management - Sports Management (1-Year)
11-Month Certificate Programme in Strategic Communication

MICAT-1 applications close on November 21, 2026.

Visit the link in bio or our website to know more.

17/09/2026

MICAT- 1
Admissions- 2027 Open!!

Apply now for -

PGDM: Post Graduate Diploma in Management (2-Year)
PGDM-C: Post Graduate Diploma in Management - Communication (2-Year)
FPM: Fellow Programme in Management - PhD Equivalent (4-Year)
PGCM - AMC: Post Graduate Certificate in Management Advertising and Marketing Communication, Earlier CCC (1-Year)
PGCM - DMMC: Post Graduate Certificate in Management in Digital Media and Marketing Communications, Earlier CCE (1-Year)
PGCM - SM: Post Graduate Certificate in Management - Sports Management, (1-Year)
11-Month Certificate Programme in Strategic Communication

MICAT-1 applications close on November 21, 2026.

Visit us on -
https://www.mica.ac.in/admissions/

17/09/2026

What happens to marketing when everything that once gave it an advantage becomes abundant? Information is abundant. Data is abundant. Analytical power is increasingly abundant. And with AI, capabilities that once differentiated organisations are becoming accessible to everyone.

This is the context in which Professor Piyush Sinha, Dean and Principal, MICA, delivered a session on “Value Creation in the Age of Imagination” at the Institute of Chartered Accountants of India (ICAI), Dubai Chapter, on 29 August. As Professor Sinha articulated, “Imagination is innate to human beings.” Everything we see around us, except that which is endowed by nature, is ultimately a result of imagination.

The opportunity before business is therefore not simply to become more efficient with technology. It is to become more imaginative, more human and more responsible. Because in a world where machines can increasingly process what we know, the ability to imagine what comes next may become our most important competitive advantage.

This is the Age of Imagination. At MICA, as Professor Sinha puts it, “It is the process of picking something from current and then going somewhere in the unknown.”

Address

Telav Ghuma Road, Shela
Ahmedabad
380058

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+912717688250

Website

https://linktr.ee/mica.schoolofideas, http://www.mica.ac.in/

Alerts

Be the first to know and let us send you an email when MICA posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The University

Send a message to MICA:

MICA

29/09/2026

28/09/2026

25/09/2026

25/09/2026

23/09/2026

22/09/2026

19/09/2026

17/09/2026

17/09/2026

17/09/2026

Address

Opening Hours

Telephone

Website

Alerts

Contact The University

Shortcuts

Share

Category

Listing takedown request