MICA

MICA MICA Admissions Open 2025 | PGDM-C and CCC
Management x Creativity
To apply, visit mica.ac.in MICA was established in 1991. Full-Time Residential courses :
1.
(451)

MICA is the first residential institute in the country dedicated to creating Leadership in Strategic Marketing and Communication. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing marketing industry. The MICA brand (formerly known as Mudra Institute of Communications, Ahmedabad) assures the delivery of current, reliable and cost-effective communication a

nd marketing management skills. Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital, social change leadership and other strategic marketing and communication-driven businesses. PGDM-C/ PGDM (2 years)
2. FPM (4 years)
3. Crafting Creative Communication [CCC] (1 year)

Online Courses:
Digital Marketing & Communication with Specialization (DMC)
Advertising Management and Public Relations (AMPR)
Managing Brands & Marketing Communication (MBMC)
Brand Communication Management (BCM)
Strategic Brand Management and Communications (SBMC)
Strategic Communication with Storytelling (SCS)

22/05/2026

What happens when the path you planned doesn't work out?

For Keshav Aggarwal, PGDM-C ’26, the journey to MICA wasn’t planned, but it turned out to be exactly where he needed to be.

Growing up in Ambala, Haryana, with dreams of joining the defence forces, life had a different plan. And instead of a setback, it became a setup for growth, for discovery, and eventually, for MICA.

At MICA, Keshav didn't just find a course. He found his pace. He built MicaMiles, an on-campus mobility solution, from the ground up. He worked on live briefs with brands like Marico and Britannia. He won the SCRM Sales Drive competition. He contributed to flagship fests MICANVAS and SAMAR. And when it was time to step out, Google came calling.

But ask him what he'll carry with him, and he won't lead with the accolades. He'll talk about the people. The late nights. The kind of memories that don't fit neatly into a resume but shape everything that does.

In an era where governance is increasingly experienced through screens, the ability to communicate with clarity, credibi...
21/05/2026

In an era where governance is increasingly experienced through screens, the ability to communicate with clarity, credibility, and empathy has become as important as policymaking itself.

Every government scheme, public announcement, and citizen update is ultimately a communication challenge: How do you make information timely, trustworthy, and meaningful for millions of people?

This question lies at the heart of a landmark partnership between the Government of Gujarat and MICA.
The Memorandum of Understanding (MoU) was signed at the Office of the Information Commissioner by Shri K. L. Bachani, Information Commissioner, Government of Gujarat, and Professor Suresh Malodia, Associate Dean - Knowledge at MICA, in the presence of Professor Manisha Pathak Shelat, Chair, Centre for Development Management and Communication (CDMC), MICA.
Through this collaboration, MICA will help equip officers of the Information Department with advanced capabilities in strategic communication, social media, media literacy, stakeholder engagement, archiving and documentation, and leadership development. MICA will also provide technical guidance for establishing a state-of-the-art electronic media studio in Gandhinagar.

For over three decades, MICA has been at the forefront of shaping leaders who use communication as a force for transformation across business, society, and governance. This collaboration extends that mission into the public sector, where effective communication can deepen citizen engagement and strengthen democratic participation.

When academia and government come together, knowledge becomes action.

We are honoured to partner with the Government of Gujarat in building a more transparent, responsive, and citizen-centric communication ecosystem, one that keeps pace with the opportunities and responsibilities of the digital era.
#

Luxury today is evolving from conspicuous consumption to what many are calling “slow luxury”, experiences that emphasise...
20/05/2026

Luxury today is evolving from conspicuous consumption to what many are calling “slow luxury”, experiences that emphasise craftsmanship, heritage, storytelling, and meaningful engagement over speed and scale.

The Times (UK) recently featured an article by Professor Siddharth Deshmukh that perfectly captures where luxury marketing is heading Belmond's new "Celia" carriage on the British Pullman, designed by Baz Luhrmann and Oscar-winning Catherine Martin.

In a world of instant everything, this is the opposite. A restored 1932 Pullman carriage. 12 guests maximum. A fictional 1930s actress as the design muse. Velvet drapes, hand-crafted marquetry, bespoke china, a custom scent. Every journey is fully curated in advance, with menus, entertainment, and off-train experiences by a dedicated guest experience curator.

The piece captures how luxury brands are creating immersive experiences that allow consumers to slow down and connect with history, artistry, and emotion. It is a compelling reflection on how the future of luxury lies not merely in owning products but in curating unforgettable experiences.

This is slow luxury, and it's becoming the most powerful idea in high-end marketing today. Not faster. Not louder. Not more. But deeper, richer, and more intentional.

At MICA, we talk about this evolution constantly, how the future of luxury branding isn't built on aspiration alone, but on meaning, craft, and time well spent. Celia is a live case study walking straight off the syllabus.

Brands that understand this aren't just selling a service. They're selling time, carefully, beautifully spent.

Read the full feature in The Times(UK)

18/05/2026

What transforms a campus into a home? For Aditi Gupta, it wasn't just the curriculum or the credentials; it was the texture of daily life at MICA.

MICA proved to Aditi that transformation isn't a solo journey. It happens in classrooms that challenge you, friendships that hold you accountable, and quiet walks where everything finally makes sense.

Courses like Cultural Context to Communication and CAA, alongside Corporate Finance and Financial Reporting and Analysis, helped her discover the intersection of culture and business. It was also here that she had her first real introduction to AI.

Over two years, she worked with the MICA Library to help automate processes and upskill in AI. This was not just about AI; it was about an institute that gave her space to experiment.

More than skills, MICA gave her the rare gift of time; time to question, to stumble, to connect dots that didn't seem related, and to discover that the best education is the one that changes how you see yourself.

Every regional story carries within it a universal truth. Regional stories don't need to shrink themselves to reach the ...
15/05/2026

Every regional story carries within it a universal truth. Regional stories don't need to shrink themselves to reach the world. They just need the right hands to tell them.

The most powerful narratives are often rooted in a specific culture, language, and lived experience. Yet when told with authenticity, they travel far beyond borders.

Gujarati cinema stands at an exciting inflection point. As audiences across the world seek stories that are grounded, honest, and emotionally resonant, regional storytelling is emerging as one of India’s strongest creative opportunities.

In this context, it is heartening to see Professor Darshan Trivedi, an internationally acclaimed filmmaker and Professor of Practice at MICA, partner with LS Films for a two-picture deal.

The collaboration includes: A Gujarati feature film rooted in regional storytelling and an independent Indian American production designed for global audiences.

This partnership reflects an important shift in the creative economy: stories do not need to become less local to become more global. In fact, the more deeply they are anchored in truth and culture, the more universally they connect.

At MICA, we believe storytelling is not just a creative craft; it is a strategic capability that shapes industries, cultures, and communities.

Congratulations to Professor Darshan Trivedi and the LS Films team on this exciting journey. We look forward to seeing stories from Gujarat resonate with audiences across the world.

To every storyteller sitting on a regional narrative, wondering if the world will care, it will. You just have to make them feel it first.

14/05/2026

𝟐𝟐𝟗 𝐒𝐭𝐮𝐝𝐞𝐧𝐭𝐬. 𝟓𝟏 𝐝𝐢𝐬𝐭𝐢𝐧𝐜𝐭 𝐣𝐨𝐛 𝐫𝐨𝐥𝐞𝐬. 𝟗𝟕 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐎𝐫𝐠𝐚𝐧𝐢𝐬𝐚𝐭𝐢𝐨𝐧𝐬

This summer, our PGP1 cohort is making moves across six major sectors like FMCG, E-commerce, Media & OTT, Consumer Tech, Consulting by turning ideas into impact at some of the industry’s most admired brands.

From strategic thinking and creative intelligence to data-driven decision-making, MICA students continue to prove why they stand out where it matters most.

Kedar Lele (Batch 1996–1998), (President, India Subcontinent at Haleon) and actively engaged with MICA as the President ...
11/05/2026

Kedar Lele (Batch 1996–1998), (President, India Subcontinent at Haleon) and actively engaged with MICA as the President of the MICA Alumni Association (MAA), was the Chief Guest at the IIM Calcutta MBAEx inauguration.

He shared valuable insights on leadership, integrity, and India's role on the global stage, which resonated with Mr Lele's views shared at the MICA convocation on 4th April 2026.

Wonderful to see MICAns making an impact across India's premier institutions.

09/05/2026

Shreejita’s MICA journey reads like milestones: Silver Medallist, Digital Marketing Strategist at Google, and Rank 1 in Brand Management and Business of FMCG, FMCD & E-commerce. Behind that is a shift from Literature and academia to marketing, and a journey shaped by curiosity, research presentation at ICMC 2025, winning case competitions, and leading Sankalp’s Annual Production.

What stayed constant was the support of friends and professors, and the space to keep growing beyond academics. Today, as she begins at Google, her story is a reminder that it’s never too late to follow a '𝐰𝐡𝐚𝐭 𝐢𝐟'.

𝐓𝐡𝐞 𝐜𝐚𝐦𝐩𝐮𝐬 𝐢𝐬 𝐪𝐮𝐢𝐞𝐭 𝐭𝐨𝐝𝐚𝐲. 𝐓𝐨𝐨 𝐪𝐮𝐢𝐞𝐭.The classrooms are too tidy. The KEIC is too quiet. The Mess is too empty. Even the...
08/05/2026

𝐓𝐡𝐞 𝐜𝐚𝐦𝐩𝐮𝐬 𝐢𝐬 𝐪𝐮𝐢𝐞𝐭 𝐭𝐨𝐝𝐚𝐲. 𝐓𝐨𝐨 𝐪𝐮𝐢𝐞𝐭.

The classrooms are too tidy. The KEIC is too quiet. The Mess is too empty. Even the coffee machine seems a little lost, it's used to working overtime, and now nobody is asking anything of it.

The whiteboards that were covered in frameworks, numbers, and half-erased strategies are clean again. The corridors that buzzed with footsteps, laughter, and last-minute case study reviews have gone quiet.

Every nook, every corner, every bench tells a story. The Chhota where friendships were forged over terrible coffee. The Hostel rooms where someone always had something to share. The library where time stopped and ambition didn't. The Auditorium that gave a platform to all the artists and Amphitheatre where Open Mic helped to express.

The students have gone back to offices - interning or employed, all finding application of what they acquired on campus, coping with with a new schedule and a different life entirely. The soul of this place is missing because students are all making their lives outside these walls. They carry this campus with them in the way they think, the way they lead, the way they show up in every room they walk into next.

𝐖𝐢𝐭𝐡𝐨𝐮𝐭 𝐲𝐨𝐮, 𝐭𝐡𝐢𝐬 𝐢𝐬 𝐣𝐮𝐬𝐭 𝐚 𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞. 𝐖𝐢𝐭𝐡 𝐲𝐨𝐮, 𝐢𝐭 𝐜𝐨𝐦𝐞𝐬 𝐚𝐥𝐢𝐯𝐞 𝐚𝐧𝐝 𝐦𝐞𝐚𝐧𝐬 𝐌𝐈𝐂𝐀 𝐭𝐨 𝐚𝐥𝐥 𝐨𝐟 𝐮𝐬.

It was 1991. India had just opened its economy. And one man was sitting with a question nobody else was asking.His name ...
07/05/2026

It was 1991. India had just opened its economy. And one man was sitting with a question nobody else was asking.

His name was A.G. Krishnamurthy. He had built Mudra Communications into one of the most celebrated advertising agencies in India. He had watched Indian brands grow. He had watched campaigns win awards. He had watched talented people execute brilliantly.

And he kept arriving at the same uncomfortable conclusion: The industry didn't lack talent. It lacked thinkers.

Professionals who could run a campaign, India had thousands. Professionals who could question whether the campaign was solving the right problem, almost none.

So, he built a room for that second kind of person. He called it MICA: The School Of Ideas. Not a business school with a marketing wing. Not a design school with a communication module. Something that fits no existing taxonomy. He built a place entirely around one belief: That a marketer must think strategically because if an un-strategic marketer is just an expensive executor.

35 years later, that belief is the only thing on our syllabus that has never been updated.

The platforms changed. The tools changed. The language of marketing changed beyond recognition. The one thing that never did? The belief that thinking comes before communicating.

Because the industry still has ample competent people who can execute what they're told. What it keeps searching for, and what it will always search for, is the person in the team who thinks through the situation, which is generally ambiguous, and is able to identify the issues, define the problem, and then is dialogic to collectively work towards the solution.

MICA was built to produce that person. It still is.

Address

Telav Ghuma Road, Shela
Ahmedabad
380058

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+912717688250

Website

http://www.mica.ac.in/

Alerts

Be the first to know and let us send you an email when MICA posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The University

Send a message to MICA:

Shortcuts

Share

Category