Paramarsh

Paramarsh The Strategy and Consulting Consortium of NMIMS, Bangalore Strategy is the management of natural competition. That is, how it compresses time.

When we think of great strategists in history, from Sun Tzu to Alexander the Great to Napoleon to Patton, we think of leaders who personify timeless principles and can think two or three moves ahead. Strategy is a singular thing; there is one strategy for a given business — not a set of strategies. It is one integrated set of choices: what is our winning aspiration; where will we play; how will we

win; what capabilities need to be in place; and what management systems must be instituted? Hence it defines the very fabric of an MBA's role in the organization. Alongside, the student community brings a lot of energy and enthusiasm, their eagerness and curiosity to learn and come up with new ideas to tackle issues in the current business scenario is both refreshing and valuable.

“In real life, strategy is very straightforward. You pick a general direction & implement like hell.”
– Jack Welch

This quote by Jack Welch the iconic CEO of General Electric from 1981 and 2001 revolutionized the way we looked at strategy around the world and it plays a big part in how we at Paramarsh like to operate. The strategy consortium at NMIMS aptly named 'Paramarsh' has always excelled at connecting the corporate world of consulting with the academia.

'Paramarsh' provides a platform for industry experts and students to network and facilitates interaction between them. It aims to appreciate the viewpoint experts can bring through their insights, experiences & lessons learnt in the industry and also encourages students to think about real business problems. Led by the ever approachable President of Paramarsh, Arun S and the other senior members have formed a closely knit family, one that they fiercely protect. They instill a sense of comradery and togetherness that makes the club more of a family and that shows in all activities the club conducts. There is a persevering need to make Paramarsh bigger and better this year under the watchful tutelage of the senior members and of course the mentors and other well-wishers at 'Paramarsh'.

Let us hope we can leave behind these challenging times together for a period of happiness and peace. May safety, good h...
14/05/2021

Let us hope we can leave behind these challenging times together for a period of happiness and peace. May safety, good health, and prosperity be yours. Warm wishes to you and your family on Eid ul Fitr. Eid Mubarak!

Walmart and Target are leaders in the retail space with tailwinds supporting their business going forward. They've prove...
13/03/2021

Walmart and Target are leaders in the retail space with tailwinds supporting their business going forward. They've proven to have durable business models that are not threatened by even the pandemic economy. While they may not be on the same level, they are approaching their alignment strategies around newly acquired brands and partnerships very differently. Both retail giants are expanding their business and are willing to adapt to evolving consumer behaviors.

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"Women are the largest untapped reservoir of talent in the world"—Hillary ClintonThe theme for this year's International...
08/03/2021

"Women are the largest untapped reservoir of talent in the world"
—Hillary Clinton

The theme for this year's International Women's Day is 'Choose to Challenge'. Women are the real architects of the world and they challenge to create a new structure and a new space in this world. So today is a day where everyone should choose to challenge and call out gender bias and inequality. It is a challenge that brings about a change and a change for a more inclusive world.

Wishing all the Senior Paramarsh ladies and all the females out there,

A Happy Women's Day

This week on ToTT we unfold the unconventional strategy that led to a streetwear brand to a billion-dollar valuation and...
02/03/2021

This week on ToTT we unfold the unconventional strategy that led to a streetwear brand to a billion-dollar valuation and a cult like following. It is interesting to know how through conscious branding Supreme has created the kind of continuous hype that most brands would pay exorbitant advertising fees for.

The recipe of Supremes’ hype branding all boils down to four factors: scarcity, authenticity, identity and perception.

Three out of 10 paid subscribers of Walt Disney’s streaming video service are in India where it operates as Disney+ Hots...
23/02/2021

Three out of 10 paid subscribers of Walt Disney’s streaming video service are in India where it operates as Disney+ Hotstar. Let us deep dive to understand how the company banked on local content as well as the IPL tournament for the massive spike in users and to create a strong foothold in the country.

TCS has perfected an industrial global services model in which they are able to take a pragmatic and cost-effective appr...
16/02/2021

TCS has perfected an industrial global services model in which they are able to take a pragmatic and cost-effective approach to large-scale processes. These have been the core to TCS, to deploy local services offshoring model in a highly repetitive or highly predictable consistent-quality manner. Let's have a small glimpse at the strategies which have made TCS the third most valuable IT company in the world.

This week on ToTT, we have a leading player in the hospitality industry, Airbnb. Airbnb is one of those unstoppable Unic...
09/02/2021

This week on ToTT, we have a leading player in the hospitality industry, Airbnb. Airbnb is one of those unstoppable Unicorns that came out of nowhere and revolutionized the industry since its inception.

Airbnb understands how all the elements of its business model are connected and the company continually innovates to make it more connected and more exponential. Here are a few insights into the organisation's structure that helped it to evolve as a leader in the industry.


In 2019 the OTT industry was worth 712 million USD and is estimated to grow at a CAGR of 39.2% and estimated to be 4 bil...
06/02/2021

In 2019 the OTT industry was worth 712 million USD and is estimated to grow at a CAGR of 39.2% and estimated to be 4 billion USD by 2024 making India the fastest growing OTT market in the world. The two of the biggest players in the industry are Amazon Prime Video and Netflix. On one hand there is Prime Video, with a diverse variety of content from originals to sports and astrophysics documentaries, battling with Netflix which has a huge content base in digital streaming. In this edition of Strategic Saturday let's have a look at this new-age rivalry between the two.

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Both the Ola and Uber keep exploring new opportunities such as self-drive car rentals, corporate tie-ups and public tran...
30/01/2021

Both the Ola and Uber keep exploring new opportunities such as self-drive car rentals, corporate tie-ups and public transport collaborations to drive up ride numbers. They have often been found contesting against each other in their claims of owning a majority market share in the country.

India is an important market for both players. A lead control in the market can go a long way in boosting their business and expansion plan. India's biggest ride-hailing firm Ola countered American giant Uber's "carpet bombing" entry into the country with guerrilla warfare by going into nooks and corners. Ola customised its business model around Indian reality to gain a significant market share. Let's have a look at the strategies adopted by them to get that lead control.

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When we speak of two wheelers, Bajaj is a house hold name. With their ever changing models and famous taglines, the bran...
26/01/2021

When we speak of two wheelers, Bajaj is a house hold name. With their ever changing models and famous taglines, the brand became the voice of the youth in the late 2000's. Let's deep dive how the company uses its strategic advantage to outplay it's competitors in the crowded market.

"A nation's culture resides in the hearts and in the souls of its people" - Mahatma GandhiThis Republic Day, let's pay o...
26/01/2021

"A nation's culture resides in the hearts and in the souls of its people" - Mahatma Gandhi

This Republic Day, let's pay our respects to all the freedom fighters who laid down the foundation for the progress of our nation and celebrate our people from diverse backgrounds and cultures.

Wish you a very Happy Republic Day!

A few years back, there were very few names when it came to music streaming services. However, with the coming of Relian...
23/01/2021

A few years back, there were very few names when it came to music streaming services. However, with the coming of Reliance Jio, the market surely changed as video and music streaming service became commonplace. The result was the launch of a lot of music streaming services. The market saw applications like Saavn, Wynk Music by Airtel and now Spotify is ruling over the audience.

JioSaavn’s music streaming app has grown enough to compete with Spotify owing to its features like lyrics, and others. The chips also fall towards Spotify in the case of pricing as well. But, for one who is a Spotify user, quality music recommendation and music discovery along with playlists are the features that are definitely going to win hearts of the music lovers.

Tough choice remains for both the apps but then sustaining in such a fierce competition is highly profitable.
JioSaavn Spotify

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