L'Attitude 13 05' at Great Lakes

The festival features a potpourri of events and competitions that encompasses various spheres of management education in the field of marketing, finance, operations, strategy and Human Resources. From its humble beginnings in 2007, L’Attitude 13’05 has made a mark in the annual B-School festival arena. It provides a platform for the brightest of the minds across the world’s best Business schools to showcase their unique talents and compete against each other in various events spread across different functions; it keeps getting bigger and better with each passing year! The festival centers around a different theme every year on which distinguished guests from various walks of life share their experiences and insights with the students. The theme for this year is ‘Business Darwinism: Be Distinct or Be Extinct’. The idea of Business evolution is natural; businesses in keeping with Darwinian principles of ‘Being distinct or extinct’ either beat the competition, or find themselves beaten. Many follow, but only a few lead. Many compete for survival, but a few compete for excellence. We constantly strive to be seen, heard, and be deemed relevant. The future of business comes down to one word ‐ DISTINCTION. Business Darwinism is real, and is acquiring admission to the managerial psyche in several forms; but the question is ‐ are we ready?