09/04/2026
The Brand and Storytelling Workshop at SCID gave the design students of Year II and III a chance to explore how brands go beyond logos and visual identities. The sessions focused on understanding how storytelling helps shape a brand’s personality, values, and connection with its audience.
Through engaging discussions and practical insights, students reflected on how storytelling can shape audience perception and create deeper connections. The workshop provided an opportunity to understand how thoughtful narratives can transform a brand from being seen to being remembered.