CSCMP XLRI Student Round Table

11/10/2011

Almost everyone has seen the recent "No Kidding. No Worries" ads of Flipkart. All three ads conveys Flipkart's foray into consumer durables as well as tries to induce trial generation of online shopping among Indians. This ad additionally promotes the 'cash on delivery' element of service.

The underlying promise is that Flipkart's logistics will always deliver the product without damages on time at your doorstep:-

http://www.youtube.com/watch?v=E7Ps8hWUfEU&feature=related

"No Kidding, No Worries" The third ad in a series of four. Watch this space for more! Agency: Happy Creative Services Pvt. Ltd. Production House: Foot Candle...

11/10/2011

Flipkart.com has done the unthinkable. Merely 3 years into business in 2010, it became the largest online bookstore in India. Here's a look into how its superior supply chain made the difference:-

http://logisticsweek.com/news/2011/03/not-only-words/

Flipkart must be doing things right considering it is the largest online book store in India today. Remya Philip finds out the workings of Flipkart's

11/10/2011

Though a little dated, this interview of Greg Chick, currently VP Supply Chain Chocolate at Kraft Foods Europe, illustrates effectively the production & supply chain management philosophy at Cadbury around the world

http://dl.dropbox.com/u/41037686/Man%20of%20Dairy%20Milk%20and%20money.pdf