05/06/2026
The School of Liberal Arts, IIT Jodhpur, congratulates Research Scholar Ashonshok
on the publication of the paper, “Crafting Celebrity: Urfi Javed, Do-It-Yourself Aesthetics and Digital Labour in Indian Pop Culture,” in DIY, Alternative Cultures and Society (SAGE).
The paper examines the intersections of celebrity culture, digital labour, and DIY aesthetics in contemporary Indian popular culture through the case of Urfi Javed.
🔗 DOI: https://doi.org/10.1177/27538702261452023