18/05/2026
The Department of MBA at Sahyadri College of Engineering & Management is organizing a two day immersive MBA session on the subject Research Methodology on 18th & 19th May 2026 for first year MBA students by Dr. Aneeta Madhok, Managing Director of Open Spaces Consulting.
Dr. Madhok explained the fundamentals of research and emphasized the importance of evidence based marketing and data driven decision making in organizations. She highlighted how research helps businesses understand customer behavior, market trends, and organizational challenges.
The session also focused on the importance of data, Big Data Analytics, and the role of analytics in improving business performance and strategic planning. Dr. Madhok further discussed career opportunities in research, analytics, consulting, and market intelligence.
Through interactive discussions and practical examples, students gained valuable insights into how effective research supports better managerial decisions and organizational growth.