13/04/2013
Professional Management Education programmes (known as PGDM) to provide professionals to meet needs of Indian Industry were initiated in the 1960s at Indian Institutes of Management and later by other Universities. PGDM (e-Business) draws its strength and character from this iconic lineage.
With the development of e-empowered business solutions, tools and databases, the professional manager has since been greatly empowered to provide direction and dynamism to industry. Therefore it is critical that e-business is integrated not merely as an option to decision-making, but as the medium and lingua franca of the world of business. In order to appreciate business realities and nuances the world over, it is critical that these inputs are delivered to the aspiring managers at the right time so as to enrich their decision-making capacity.
This is precisely the purpose of the PGDM (e-Business) programme. It is true that a plethora of softwares and languages are delivered at the doorstep of industry, but one needs to identify the critical inputs and train the professionals to use them decisively with success.
Details of PGDM (e-Business) programme spread over four semesters are enclosed. All critical inputs in core areas of management are delivered using interactive platforms and methods like case studies, outbound training, role play workshops and seminars by industry experts, alumni, factory visits, etc. this is further strengthened by eight weeks of summer internship and industry threshold programme in the fourth semester wherein students work to prepare a live business model and industry project.
We have the necessary infrastructure – the hardware and the software with highly skilled experienced and motivated faculty ready to develop students into professional who can meet the challenges of the globalised e-empowered economy. Since there is an already developed placement platform with the industry the learnings being imparted to students have been sharpened to meet industry requirements on an ongoing basis.
Thus, in the four semesters the PGDM (e-Business) programme will shape the students meet the challenges of the corporate world by developing their capabilities to face the complexities of business worldwide. We hope the students will enjoy the experience and attain their chosen place in industry. The content and delivery of the learning programme seeks to achieve synergy between Industry and Academic challenges. The evaluation of students would be on the lines of AICTE norms followed by leading B schools in the country.
