06/06/2020
Trends seen in this lockdown – by Lakshay Jhalani
During the lockdown, when everybody is so much concerned about their livelihood, there comes an opportunity for each one of us to make business out of the limited resources. Recently, we can all see that there is an increased usage of face masks. So, why not use this opportunity for our own benefit? One can start with a face mask selling business and earn a lot of profits out of it. Now a days, there are different patterns of masks being available at the markets. In order to break the monotonous living, we humans are so curious that we can’t sit idle for a long time and try to add some colour to our lives.
Till the time when there is no concrete evidence that corona virus does not spreads by air, the use of face masks will continue and people would have no option but to continue using them.
Now, let’s see the other trends in clothing industry. We are at our homes these days and prefer to wear something that is comfortable. We now require more of pyzamas, shorts, etc. to wear than jeans or suits. So, if one wants to make use of this business opportunity, then one can do online marketing of the lockdown trendy apparels and earn lots of profits.
Different colours and patterns of shorts and lowers are the new trend in this lockdown. The comfort looking garments are these days being used by all as their first priority. Sometimes it is seen that the jeans that we used to wear before lockdown has now become either tight or out of our priority list making the marketing of comfortable clothing easier. Earlier customers used to get discounts for shopping online but now we can see that the things are available either at their MRP or charged highly.
Now since we have discussed a lot about clothing, so now let’s turn our attention to eatables, beauty products. Neilsen has conducted a survey, wherein it has found that there is a surge in the sales of their products and amazing thing is that in the lockdown, there is an above normal sales of these products, thus it is not only helping the marketers achieving the break-even sales but also earning huge unexpected profits.
• There is a 63.4 % jump in the sales of potato chips as it is consumed as an instant energy snack by the Indians.
• There is also a slight jump of 16.4 % seen in the sales of sunscreen lotions as there are some services like media, which has to function as before, so people involved in these professions have to wear the make up for protecting themselves from the heat and virus.
After we have discussed the current trends, we should turn our attention to the businesses which are going to thrive in this lockdown:
• Heath care
• Pharma
• Alternate sources of energy
• Technology
If we talk about healthcare, then since there is an ever increasing patients of CORONA, one can provide health care services to people by opening new hospitals. Also by providing medicines at reasonable rates, we can contribute to COVID-19 pandemic. We should try to directly help the affected citizens by providing them with the necessary facilities like food, medicines, etc.
Now when we talk about technology, then one thing that comes to our mind is the online social media platform. If there were no internet, then it would have been very difficult to survive. There is an immense potential in technology and marketers can profit with this opportunity by charging heavy prices.
CONCLUSION- So, now when we are clear as to where the opportunity lies, we should be able to do meet our ends comfortably. When we find surround us anyone feeling depressed, we should be the ones giving motivation to others so that they can also survive and thrive in this lockdown. If we all take the initiative to maintaining and following social distancing norms, then I think that it itself will become a trend and we will set the example to the world.
AT last stay safe and take a good care of yourself in this lockdown.
Thank you!!
