JBS Conference

23/10/2013

For JBS Alumni

We are pleased to inform you that we are organising the first ever conference at Jaypee Business School, on the theme, Social Media and E Marketing, on March 1st, 2014. The conference aims to integrate concepts from the virtual world and analyse how the fields of Marketing and ICT can benefit from the integration.

Till date we have got a good response from various Management institutes in the country including IITs.
We would like the JBS alumni also to participate enthusiastically in the conference. Please send your research paper by November 25th. The best (15 to 20) papers will be published in reputed international journals like International Journal of Online Marketing and Inderscience. You can also participate as a delegate without writing any paper.

The Registration fee for Corporate Delegates is Rs. 5000/-. Jaypee Alumni is being offered a special fee of Rs.2500/- only, which includes the charges for conference kit, snacks and lunch.
For details visit the conference website-
www.jbsconference.com

27/08/2013

Conference Advisory: Professor G. Shainesh, IIM Bangalore

08/08/2013

Last Date for Abstract Submission: 20th September, 2013

05/08/2013

Dear All

Technological advances and the speed with which new technologies are being embraced by corporates, along with the rising power of the consumers and their ability to get what they want, whenever they want it, from whomever they want, have opened up new challenges for marketing. With this in mind, the need for understanding the digital world and its applications becomes one of the greatest competitive aspects for a business’ survival. The buzzword of globalization holds no meaning without ‘Digitization’.

We are pleased to inform you that we are organising a conference on Social Media and E Marketing, scheduled on March 1, 2014 at Jaypee Business School. The conference integrates concepts from the virtual world and analyses how the fields of Marketing and ICT can benefit from these developments.
We solicit participation from academicians/corporate participants/research scholars and students.

Student groups are requested to actively participate in the conference by contributing research papers.

For details visit the conference website-
www.jbsconference.com


Dr. S. Suresh
Assistant Professor, Jaypee Business School
Conference Chair
E mail: [email protected]
Mobile No. 9899914788

Dr. Vandana Ahuja
Assistant Professor, Jaypee Business School
Conference Co-chair
E mail: [email protected]
Mobile No. 9818221913

As economic challenges have caused the twin concerns of restrained consumer expenditure and lower marketing budgets, Marketers are faced with critical decisions of optimising their resource utilisation and maximising their Return on Marketing Investment. While retention of market share appears the b...