29/08/2026
SCMC hosted an insightful session with writer-director Saurabh Shamraj offering students a closer look at the art of brand integration in storytelling. He explored how brands can be seamlessly woven into characters, situations and narratives while keeping the story authentic and engaging. The session gave students a practical understanding of balancing creative storytelling with brand communication objectives.
[scmc, symbiosis, media management, writer, director, guest lecture, storytelling, exposure]
