31/08/2026
From Product Excellence to Market Success
An insightful workshop led by Prof. K.G. Satheesh Kumar highlighted a fundamental aspect of entrepreneurship: a strong product must be complemented by effective market reach to achieve sustainable success.
Drawing from his extensive experience in business leadership, technology commercialisation, and industry development, Prof. Satheesh Kumar shared valuable perspectives on translating innovative technologies into viable business opportunities.
The session provided participants with practical insights into the importance of understanding markets, identifying opportunities, and strategically positioning innovative products for successful commercialisation.