The Department of Applied Art has been part of the Faculty from its inception and is well known for its contribution to the University and the city of Baroda. In over fifty years of its existence, the Department has been running professional courses giving degree and diploma at graduate and postgraduate levels. The faculty has adopted a four year programme for B.A. Fine and the post graduate cours
es are for two year durations. Our courses have gained wide professional acceptance. The objective of this course is to teach design and its applications in communicative and advertising visual media. OBJECTIVES:
Applied Art as the name itself suggests is an application of the traditional art forms in day to day life adding aesthetics of planned design and making 'art' more practical, adaptable and feasible to use. The idea is not to 'commercialize' art as many wrongly believe. The objective is to teach fundamentals of design and its aesthetic applications in communicative and advertising visual media. The guiding and teaching structure of the Department is therefore to facilitate the understanding of a problem and then generate workable visual solutions for effective communication through various exercises and project assignments. MISSION:
Tremendous changes are taking place and INFORMATION TECHNOLOGY is sweeping the world. Traditional methods of mass communication and mass production now largely revolve around the INTERNET - which requires a different kind of mind set. Our endeavour is to form a bridge between the conventional and the most modern design. Keeping close to the basics and connecting them to modern applications. Applied Art changes with the times because the applications and implications of art keep changing. For this we try to keep upgrading the infrastructure constantly. METHODOLOGY:
The Department facilitates constant improvement of design skills through options and possibilities based on rigorous mental and creative exercises. The staff is highly competent in their respective subjects. We also invite experts for workshops and interaction. Teaching involves interaction and discussions. The teacher-student relation forms a strong bond of trust. Students from diverse backgrounds are brought on one platform although the work maintains individuality. Along with the main courses our students get first hand experience in event publicity, event management, exhibition and display techniques and participatory media through other programmes of the University and the Faculty. Senior students visit to publishing houses, processing studios and Advertising Agencies, giving them additional exposure. COURSES:
The undergraduate batches are taught Foundation Art and Graphic design as their main subjects combined with Typography, Photography, Process, Screen Printing and the History of Art, Architecture, Advertising and Design. The culmination of the graduate course is with a full advertising campaign for a product or service as well as a Social Awareness campaign complete with logo, stationary and publicity / communication material for various media. At the postgraduate level the Department offers Illustration and Visualization as options and the Theory of Business Organization is added to the History of Advertising, plus a dissertation on a relevant subject, which include market research, data collection and an analysis. The Visualization students work on Corporate Identity and Product Publicity for different media.The Illustration students work on Story Book, Book Illustration, Editorial Illustration, Caricature, Cartoons, Industrial and Environmental Illustration. ADVANTAGE APPLIED ART
The Department prides itself in designing the University’s Diary, Calendar and the Annual Report year after year, in which the students are thoroughly involved. Since last five years, it has become regular departmental event every year to have an exhibition of Social/Public Awareness Campaigns and is well appreciated by all course of the people. The Department also designs all prestigious presentations, for instance we recently designed a brochure for the C.C. Mehta Auditorium , and we are currently working on Signage System for the University. The Applied Art Department when approached also undertakes design and visual communication assignments for various organizations, commercial and social institutes and projects like Sardar Sarovar Punarvasavat Project. INFRASTRUCTURE
The Department has a well equipped Computer Centre with the latest graphic design software which is funded by AICTE-MODROBS & TAPTEC Projects, New Delhi. The Department also has its own process and photography studios with all necessary equipment. The students have access to a large collection of reference books at the Faculty and Hansa Mehta Library of the University. ENTRANCE TEST/ TEACHING AND EVALUATION
It is mandatory to judge the student’s aptitude at before admission. Our programme enjoys a good reputation at the entry level for bachelor’s and master’s courses. Students from across the country apply for admission and the allocation of seats is as per University and UGC guidelines. There is a continuous review of student’s knowledge and skills. This is done through frequent assignments, discussions and personal assessment. There is a practical thrust to our entire course. A plan of different sets of progressive problem solving assignments is used. The syllabi are synchronized with the teaching schedule through the year. We also have projects, slide-shows, workshops and field trips. MILESTONES
Our students bring us name and fame by doing well in advance courses at international level and foreign universities. Our teachers are invited by other Universities and Institutions as examiners and visiting Faculty.
