08/08/2020
Facebook post or "status update" is a message in a special delivery cyber-bottle. It is a comment, picture or other media that is posted on the user's page or "wall."
A Little Bit Longer
Unlike Tweets, Facebook posts aren't limited to 140 characters. They can be as long as a paragraph and illustrated with pictures and videos. Users can post directly to Facebook via smart phones or uploaded from a computer. As with any social media platform, there is a method to creating a successful Facebook post.
7 Qualities of a Bangin' Facebook Post
Facebook posts are about invoking engagement and action. According to SocialApps HQ (the largest Facebook app store) (2012), an excellent Facebook post has the following 7 qualities:
It grabs! your reader's attention.
Has "no brainer" text
Contains a call for action, such as asking a question or requesting that you like something.
Is appropriate for the demographics and geographic location of your fan base. (Yes, demographics and geography are important on the web.)
It contains content that 95% of your audience cares (or better yet - is passionate) about.
Sells the dream of your company and fan base (If you don't know already, find out what that dream is.)
Is based on what you have learned from ad-testing
The Pew Foundation's study of social networks revealed that Facebook users are more trusting than users of Twitter or LinkedIn. Their connectedness is so profound that it gives them a "social boost" that is equivalent to the connectedness of married and cohabiting couples (Hampton K, Goulet LS, Rainie L, Purcell K., 2011a, Hampton K, Goulet LS, Rainie L, Purcell K., 2011b). Stellar qualities such as trust and connectedness make Facebook a worthwhile marketing channel for your business.
Getting the Most Mileage From Your Facebook Posts
Ideally, your posts should invoke a comment or written response from the reader. Readers can also "like" and "share" your posts. Using humor, plain English, media and links incre
