Polimoda

Polimoda Official page of Polimoda Fashion Institute in Florence, Italy.

Polimoda is known worldwide for its independence in thinking and action by combining business and design across all departments. Considered by the Business of Fashion as the best fashion institute in Italy, and amongst the top ten in the world, Polimoda balances the know-how of Italian design and production with an international vision. The undergraduate, master’s and short courses offered at Poli

moda connect the legacy of the past, with new research and creativity. Professors offer experience-based learning, adapting courses to the changes in the industry as they happen, which is nurtured inside the Renaissance-style building of Villa Campus, the Manifattura campus, and the Polimoda Library. With 70% of students from countries outside Italy, Polimoda is a cultural force in the heart of Florence. Ferruccio Ferragamo, President

Ferruccio Ferragamo, President of Polimoda, is also the President of Ferragamo Finanziaria. Massimiliano Giornetti, Director

After graduating in Fashion Design at Polimoda in collaboration with the London College of Fashion, Massimiliano Giornetti began his career in Haute Couture in Rome alongside designer and Polimoda alumnus Anton Giulio Grande, starting in the Men's division of Salvatore Ferragamo in July 2000 and subsequently taking over creative direction four years later. In 2010, he took on the Women's ready-to-wear collection, thus becoming the first Creative Director of Ferragamo and holding the role for sixteen years. He became Polimoda’s Head of Fashion Design Department in 2019 and was named Director of the school in February 2021. Linda Loppa, Advisor of Strategy and Vision

Linda Loppa, Polimoda’s Advisor of Strategy and Vision, has over 40 years’ experience in the fashion industry, and over 25 specialized in education.

What happens when a student project earns a page in Vogue Italia?The Vogue Italia team came to Polimoda's photography st...
29/05/2026

What happens when a student project earns a page in Vogue Italia?

The Vogue Italia team came to Polimoda's photography studios to share the real mechanics of editorial production: how a shoot is built, how decisions are made between art direction, styling, casting, and set design. Master in Fashion Art Direction students were then asked to develop their own proposals around a shared concept. One was chosen. That project was "Anatomy of Memory."

The editorial project reads as a visual progression through five distinct chapters, each with its own atmosphere and palette. Elisabetta Dessy, former Olympic swimmer and model for the world's leading fashion houses, carries the sequence forward as a figure that accumulates history with every image. A blank album runs through every frame, its pages closing one by one as the story settles.

The June 2026 issue of Vogue Italia, available in newsstands and online, features the work in full. Explore the project in depth on the Polimoda Journal: https://bit.ly/4nYEhIj

CREDITS
Photos by Kevin Rashid Giaquinto
Photography assistance by Giulia Calbi
Art direction by Carlota Costa Pessoa
Styling by Omer Goren
Casting by Marta Ribeiro Ferreira
Set design by Ivan Calbi
Glam by New Line Academy
Model: Elisabetta Dessy
Garments: Jacket by Tagliatore. Earrings and bracelet by Giovanni Raspini. Balenciaga dress from The AP Archive.
Cotton dress by Paul Molina Keziah. Jacket by Hyancinth Ottoman. Dress by Lessico Familiare. White dress by Alberta Ferretti. Pink dress by Lanvin from The AP Archive

Taste has always been influenced by the world around us. What is new is how quietly that influence now operates.For the ...
28/05/2026

Taste has always been influenced by the world around us. What is new is how quietly that influence now operates.
For the Polimoda Journal, Master in Fashion Marketing & Communications student Claudia Nguyen Donate examines what happens when the forces shaping our aesthetic preferences are no longer editors or critics, but recommendation systems optimised for engagement.

Who benefits from that shift? And what gets left out?
Her essay engages with questions of cultural authority, digital visibility, and what it would take to develop a more conscious relationship with the content we consume.

Read the full article: https://bit.ly/4u5Pzfx

CREDITS
Photo by Lapo Quagli

"Maria La Callas: The Art of Italian Costume Design in the Film" opened at the Benaki Museumin Athens, inaugurated with ...
27/05/2026

"Maria La Callas: The Art of Italian Costume Design in the Film" opened at the Benaki Museumin Athens, inaugurated with the patronage of the Camera Nazionale della Moda Italiana.

At the centre of the exhibition: 18 costumes designed by Massimo Cantini Parrini for Angelina Jolie in the role of Maria Callas in Pablo Larrain's film "Maria", accompanied by jewellery and accessories. A project that brings the dialogue between fashion and cinema to one of Greece's most prestigious museums.

Polimoda is educational partner of the project. Students from the Undergraduate in Fashion Art Direction contributed to the visual identity of the exhibition, working on the layout, invitation, banner, poster, and digital catalogue. Polimoda was represented in Athens by its Director, Massimiliano Giornetti, who attended the inauguration and the press conference.

On view until 13 September, as part of the Giornate della Moda Italiana nel Mondo, promoted by the Italian Ministry of Foreign Affairs.

CREDITS
Drawings by Massimo Cantini Parrini for the film Maria by Pablo Larraín
Photos by Andreas Schinas for Benaki Museum

What happens when a garment is not worn, but activated?"Turn It On and Off" is a Fashion Styling Workshop developed with...
25/05/2026

What happens when a garment is not worn, but activated?

"Turn It On and Off" is a Fashion Styling Workshop developed with Polimoda's Fashion Styling students, led by Davide Stucchi. Working between still life and image-making, students explored light, transparency, silhouette, and disappearance as styling tools.

Clothes became structures. Backlight, reflection, and obscurity became decisions. The final outcomes move between body and object, presence and absence, where styling is understood as something that can exist beyond the garment itself.

Stucchi's own practice around these questions is currently on view at Triennale Milano.

CREDITS
Image 1 and 2�Photography, art direction and styling by Mrittika Aurin Kuasha
Model: Lucia Fini
Image 3�Photography, art direction and styling by Manaswini Dash
Image 4�Photography, art direction and styling by Lucia Fini
Image 5�Photography, art direction and styling by Titus Rõer
Model: Ada Bassu
Image 6�Photography, art direction and styling by Alexander Bergman

Two Polimoda students walked into a talk at Fondazione Sozzani in Milan and came out with something harder to name than ...
21/05/2026

Two Polimoda students walked into a talk at Fondazione Sozzani in Milan and came out with something harder to name than notes.

Arina Kuzmich and Riccardo Rinaldi, both Undergraduate in Fashion Business students, attended an evening with Paolo Roversi, held in collaboration with Harper's Bazaar Italia. Roversi, whose career spans decades of work with Dior, the Pirelli Calendar, and some of the most quietly devastating portraits in fashion photography, spoke about what it actually means to be behind a camera. Not the mechanics of it, but the feeling.

In their piece for the Polimoda Journal, Arina and Riccardo reflect on his words, his Polaroids, and the idea that a mistake in a photograph is not something to correct but something to read. A new permanent space dedicated to his work, the Galleria Paolo Roversi, has opened these days: a place that moves through color, material, and texture the way his photographs move through light.

Read the full article: https://bit.ly/3PgOqn3

CREDITS
Written by Arina Kuzmich and Riccardo Rinaldi
Photos provided by Arina and Riccardo
Cover image Harper's Bazaar Italia May 2026 Edition

Maddy Oppenhuis, Master in Fashion Marketing and Communications student at Polimoda, interviewed her fellow student and ...
20/05/2026

Maddy Oppenhuis, Master in Fashion Marketing and Communications student at Polimoda, interviewed her fellow student and photographer Shai Shariv.

What came out of that conversation is a portrait of someone who believed in his own eye long before the industry did. Shai talks about starting out by shooting his friends, about the skate community that shaped how he sees people, and about what it means to stay true to that vision when the work grows into something much bigger.

His answer is not a strategy. It is a relationship with the people around him that has never really changed.

Read the full interview and see all the images. https://bit.ly/4v1httT

CREDITS
Written by: Maddy Oppenhuis
Images by: Shai Shariv

The Devil Wears Prada 2 has generated strong reactions across the industry. At Polimoda, we were curious about why.Alara...
18/05/2026

The Devil Wears Prada 2 has generated strong reactions across the industry. At Polimoda, we were curious about why.

Alara Arslan, Undergraduate in Fashion Marketing Management, reviewed it for the Journal. Her piece gets to something real: this film exposes fashion at its most contradictory, and yet somehow still makes you want to dress up and romanticize the chaos. It reflects the dilemma anyone in this industry knows well. Questioning the system while still wanting a front row seat. The film offers no resolution. Alara's piece does not pretend otherwise, but it does make the dilemma worth sitting with.

Her full review is on the Polimoda Journal: https://bit.ly/4dtgtYi

CREDITS
Written by Alara Arslan, Undergraduate in Fashion Marketing Management
Image courtesy of Disney UK

What really happens after you graduate from fashion school?Marianna Guerini, alumna of Polimoda's Undergraduate in Fashi...
12/05/2026

What really happens after you graduate from fashion school?

Marianna Guerini, alumna of Polimoda's Undergraduate in Fashion Design, gives an honest answer. She has designed custom looks for Charli XCX, and is now interning at Valentino in Rome.

In a new interview for the Polimoda Journal, Marianna talks about the challenges that come with graduation: finding an internship, managing uncertainty, and navigating the comparison trap. But she also talks about what she found on the other side: more balance, more spontaneity, and a clearer sense of who she is as a designer.

Read the full interview on the Journal. https://bit.ly/3QUXezp

CREDITS
Photos by Henry Redcliffe
Chains of Love dress by Marianna Guerini
Styled by Chris Horan
Styling assistant Sanam Celine Mehrian

What does it mean to seek beauty in a world that moves too fast to stop and look?Two Polimoda students, Arina Kuzmich an...
08/05/2026

What does it mean to seek beauty in a world that moves too fast to stop and look?

Two Polimoda students, Arina Kuzmich and Riccardo Rinaldi, visited the opening of the Dries Van Noten Foundation at Palazzo Pisani Moretta in Venice, and turned the experience into a conversation worth reading. Starting from the exhibition's title, The Only True Protest Is Beauty, they move through art, fashion history, and personal style, touching on Peter Buggenhout's imposing metal sculptures, the embroidered couture of Christian Lacroix, the conceptual force of Comme des Garçons, and the question of whether Haute Couture still has something to say.

The conversation is honest, curious, and at times deeply personal. Two young people trying to understand what beauty means to them, and why it matters.

Read it on the Polimoda Journal: https://bit.ly/4d7awQE

CREDITS
Moodboards courtesy of Dries Van Noten Foundation
Photography by Matteo de Mayda
Arina’s quote photography by Camilla Glorioso
Riccardo’s quote photography by Riccardo Rinaldi

What does it look like when fashion students work on a real brief, with a real brand, for a real window in the city?Wind...
06/05/2026

What does it look like when fashion students work on a real brief, with a real brand, for a real window in the city?

Window to Wonder, the latest episode of Case of Wonders, brought four student groups from Polimoda's Undergraduate in Fashion Styling into a two-day visual merchandising workshop with Aspesi. The challenge: design a shop window concept for the brand's menswear store in Florence, responding to Aspesi's quiet sophistication and ironic wit.

Each group developed their concept, presented it to the Aspesi team, received direct feedback, and reworked their proposals into refined moodboards, set design ideas, and styling directions.

The winning group will see their concept installed in the Aspesi store window in Florence in June. A few steps from Villa Campus,reflecting the weight this city carries in Italian menswear.
The full gallery is on the Journal. Go take a look: https://bit.ly/4to3IEl

CREDITS
Project format created by Fabio Messana and Paolo Convinto
Photos by Caterina Stolzi
Undergraduate Fashion Styling students

The best way to understand a school is to step inside it.Polimoda Open Day is the chance for future students and their f...
29/04/2026

The best way to understand a school is to step inside it.

Polimoda Open Day is the chance for future students and their families to visit the school, meet the faculty, and understand what studying here really means. The two-day format is designed so that everyone can take part: the first day is entirely online, the second takes place in person in Florence, across Villa Campus and Manifattura Campus, with workshops, presentations, tours, and meetings with academic counselors.

Whether you are exploring Undergraduate, Master's, or Short courses, bring your questions. This is the right moment to ask them.

Online: Thursday May 7
On Campus: Friday May 8, Florence

Registration takes two minutes. Reserve your spot: https://bit.ly/4t1IBri

Indirizzo

Florence
50123

Orario di apertura

Lunedì 09:00 - 17:00
Martedì 09:00 - 17:00
Mercoledì 09:00 - 17:00
Giovedì 09:00 - 17:00
Venerdì 09:00 - 17:00

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