26/06/2025
🧠 What makes online communication feel persuasive, relatable, or polarizing?
We’re researchers at the European University Institute exploring how digital culture influences everyday opinions and interactions, often in ways we don't consciously notice.
Our work focuses on subtle social cues in online spaces, from how people respond in comment sections to how influencers shape norms and emotions.
📍 Based in Florence, but observing patterns from across the digital world.