04/06/2026
This isn’t your typical airport.
The Specializing Master in Strategic Design reshapes the traveler experience through service innovation and AI. Highlights from the workshop with Bain & Company.
Airports are evolving from transport infrastructures into complex service ecosystems where retail, mobility, hospitality, entertainment, and digital services intersect. What might a more valuable, personalized, and business-relevant airport experience look like in the age of AI? This was the core question driving our students.
Acting as Strategic and Service Designers, they conducted research and envisioned new services, touchpoints, and business opportunities for airport operators. They explored the broader airport ecosystem beyond aviation, including pre-departure, landside, arrival, and transfer experiences.
The final outcomes and presentations brought forward ideas with real potential to make a difference.
Congratulations to all our students and thanks to Daniela Maurer (Product e Strategic Designer - Researcher and Adjunct Professor) and Leandro Sgro (Service and Strategic Designer) for their guidance.
Visit our website to learn more about the next edition of the Specializing Master in Strategic Design, starting in October.