27/05/2026
Linen and H**p are the Future of Sustainable Fashion?
Sustainable fashion starts with materials. But what makes a fiber truly sustainable?
In this episode of , we meet Ornella Bignami, sustainability expert in fashion and Director of the European Confederation of Flax and H**p, to explore the role of linen and h**p in the future of the fashion industry.
From the characteristics of these natural fibers to the latest innovations in eco-friendly production processes, this conversation looks at how materials, research and manufacturing can shape more responsible collections.
🎥 Watch the full video on YouTube — link in bio.
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