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We often use attention and focus as if they meant the same thing.Michael Posner’s research suggests something more compl...
13/10/2026

We often use attention and focus as if they meant the same thing.

Michael Posner’s research suggests something more complex. His model identifies three attentional networks: alerting, orienting and executive control.

Alerting keeps us ready to respond. Orienting directs our attention towards what is happening around us. Executive control allows us to manage interference and stay focused on a task. So attention is not simply about staying with something.

It also involves being receptive to what is happening outside our current focus and recognizing when something else deserves our attention.

09/10/2026

We tend to think of attention as something we own: we lose it, regain it, manage it, protect it from distraction.

But our attention is also shaped by the systems we live and work in. By the questions we keep asking. By the signals we have learned to take seriously. By what we already know how to recognize.

And the better we become at seeing what we know, the easier it can be to miss what does not yet have a name.
In the new Wyde newsletter, we explore attention as something more than focus: a way of questioning our own field of vision, making room for weak signals, anomalies and everything that may already be happening beneath the surface.

What are we not seeing because we have never learned to look there? The new Wyde newsletter, The Blind Spot, is out now. If you’re not subscribed yet, you can join us through the link in bio.

What if your biggest mistake at work had a monument?Instead of moving past it, imagine making it impossible to overlook....
02/10/2026

What if your biggest mistake at work had a monument?

Instead of moving past it, imagine making it impossible to overlook.

This Wyde Atlas exercise invites you to turn an obstacle into a public sculpture and see what changes when failure becomes something worth remembering.

What would your monument be?

Designed by Sara Ricciardi for Wyde.

We come back, reopen projects, rebuild calendars and priorities. But there is another geography we rarely look at: the r...
28/09/2026

We come back, reopen projects, rebuild calendars and priorities. But there is another geography we rarely look at: the relationships that have loosened over time, the conversations that have become less frequent, the people we once spoke to naturally and now mostly meet inside scheduled meetings.

In a conversation with Adam Grant, Esther Perel returns to the idea that the quality of our lives depends on the quality of our relationships. The same is true for organizations.

We tend to think of relationships as a matter of culture, workplace climate or wellbeing. Yet they are also part of how an organization functions. They affect how quickly information travels, how easily we ask for help, whether we spot a problem early, and how different parts of an organization bring their knowledge together.

September makes this fabric easier to see because it has just been interrupted. Some connections are immediately restored. Others reveal how much distance has quietly grown.

So, in the meantime, let’s turn the question around: who would it be important to start talking to again?

25/09/2026

We come back, reopen projects, rebuild calendars and priorities. But there is another geography we rarely look at: the relationships that have loosened over time, the conversations that have become less frequent, the people we once spoke to naturally and now mostly meet inside scheduled meetings.

In a conversation with Adam Grant, Esther Perel returns to the idea that the quality of our lives depends on the quality of our relationships. The same is true for organizations.

We tend to think of relationships as a matter of culture, workplace climate or wellbeing. Yet they are also part of how an organization functions. They affect how quickly information travels, how easily we ask for help, whether we spot a problem early, and how different parts of an organization bring their knowledge together.

September makes this fabric easier to see because it has just been interrupted. Some connections are immediately restored. Others reveal how much distance has quietly grown.

So, in the meantime, let’s turn the question around: who would it be important to start talking to again?

Meet Alice, part of Wyde’s Faculty.Curiosity is what moves her: the desire to know, learn and understand what lies behin...
21/09/2026

Meet Alice, part of Wyde’s Faculty.

Curiosity is what moves her: the desire to know, learn and understand what lies behind things. At Wyde, she brings a research-driven mindset to turn questions into understanding, guide decisions and open new possibilities. Most recently, she helped guide us through the EcoVadis assessment process, contributing to a result we’re proud of: a Silver Medal, a score of 80/100, and a place among the top 15% of organisations assessed.

Happy to have yours with us, Alice!

What could a city built in the Egyptian desert more than three thousand years ago possibly have in common with Artificia...
16/09/2026

What could a city built in the Egyptian desert more than three thousand years ago possibly have in common with Artificial Intelligence?

Amarna was born from Akhenaten’s attempt to build a new order: a new god, a new language, a new aesthetic, a new distribution of power. A parallel reality, capable of profoundly influencing its time without ever truly integrating with it.
Today, AI is creating something similarly tangential to our present: a new code that is changing the way we produce, imagine, create and interpret reality.

In Wyde’s new article, Tommaso Limonta travels through more than three thousand years of history to explore an unexpected analogy.

Have we entered a new digital Amarna?

In This Fantastic Argument of Being Alive, poet and theologian Pádraig Ó Tuama talks about belonging, conflict, language...
11/09/2026

In This Fantastic Argument of Being Alive, poet and theologian Pádraig Ó Tuama talks about belonging, conflict, language and what it means to stay with complexity without trying to resolve it too quickly.

Good company for those moments when a direction is beginning to emerge, but doesn’t have a name yet.

One of our small discoveries in the latest Wyde newsletter. Subscribe to keep thinking with us.

Link in bio.

Giorgio Parisi studied the starlings flying over Rome. Thousands of individuals changing direction together in a fractio...
09/09/2026

Giorgio Parisi studied the starlings flying over Rome. Thousands of individuals changing direction together in a fraction of a second, with no one leading the movement. Each starling coordinates its movement with six or seven neighbours. And it keeps doing so even as the flock changes shape and the distances between them grow. More than proximity, what matters is how many others you are connected to.

In September, organisations start moving again too, almost always from the same starting points: goals, priorities, calendars. All necessary. But a group’s ability to respond to the unexpected also depends on the conversations that have remained alive and the connections that continue to form, including some that may have been left behind before the summer.

Before getting started again, it is worth taking stock. Then, at some point, we have to leave the metaphor behind. Starlings have one goal and no conflicting interests. Organisations do.

Their flight shows us how movement can spread through a network of relationships. Deciding which direction to take remains a collective task.

September is a good month for questions that don’t need immediate answers.In our latest newsletter, we shared three book...
07/09/2026

September is a good month for questions that don’t need immediate answers.

In our latest newsletter, we shared three books to keep us company while thinking about transitions, possible lives, and the small coordinates we use to understand where we are.

- Transitions: Making Sense of Life’s Changes by William Bridges
On the space between what has ended and what has not yet begun.

- The Midnight Library by Matt Haig
On the lives we imagine elsewhere, and the choices that make a life ours.
Orientarsi con le stelle by Raymond Carver

- On ordinary things: a home, a love, a loss, time passing, becoming coordinates.
Three very different books.

Three ways of finding our bearings when the path ahead is not entirely clear. What are you reading this September?

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