12/06/2023
Ecco gli argomenti dell'ultima lezione tenuta giorno 8/6/23.
Lecture 12 (E-business application, II Part): B2B applications and models: e-selling, e-Sourcing, Process Outsourcer, e-market, Infomediary, Third-Party Exchanges, Aggregator, Business Portal model, cold start problem.
Lecture 13 (E-Business model):Components of the model, Marketspace position, Customer segment, Potential partners, Competitors, Value network position, Dis/Re-intermediation, Value proposition, Digital offer dimensions, Value capture model, direct revenue models, Indirect Revenue models, Case studies, Steps and conditions for a Revenue Model, Sustainable competitive advantage, strategic issues. Exercises, case studies and tests