In 2011 the LUISS Business School launched the first european Master in Eco Mobility Management, dedicated to “Economics & Communication”. The master is addressed to the Management and to all professionals interested in the process of market mobility change, supported by Italian Ministry of Environment, Toyota, major local municipalities, ENEL (Italian Electric Company) etc. Using social and web
promotion our group decided to support the delicate process of promoting this “revolution of the century”, using culture, information available and updates (coming not only from Europe) in the following sustainable mobility areas:
ENVIROMENTAL
TECHNICAL
MARKETING
TERRITORY MANAGEMENT
SOCIAL ANALISYS
In three months the group has reached 180.000 contacts around the world, with peaks of 4.000 new contacts per week, with a very high loyalty rate, expecially in the age between 18 and 30 years. We do not have commercial interest and part of the material published is free contribution of common people, that are highly interested in sustainable mobility and we thank for help and support. The Green Economy is a revolution of our century. But as the story said, we cannot have economical revolution without CUSTOMERS. We want to support now Eco mobility customers.
