04/05/2026
HR and marketing rarely share a room. Last Friday, they did. HR Box Africa and ISA Africa brought together leaders from both worlds for a two-part session on one of the most urgent questions facing organisations today.
How do you win with talent in the AI era? A fireside chat opened the conversation, covering AI adoption in marketing teams, focusing on capability, structure, and what real readiness looks like.
A structured debate followed, tackling whether organisations should upskill existing teams or bring in AI-ready hires. The room landed on several truths. Competence matters more than hype.
Marketing fundamentals still outweigh the tools. And loading multiple roles onto one person with an AI subscription is not a strategy. It is a burnout plan.
This was the first session of our partnership with HRBOX Africa. More conversations are coming. Because it turns out, the people who build teams and the people who build brands have more to say to each other.
So, have you picked a side yet? Team upskilling or hiring?