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𝐀𝐒𝐄𝐀𝐍'𝐬 𝐔𝐧𝐢𝐪𝐮𝐞 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬
𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 𝐟𝐨𝐫 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 & 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 [𝐄𝐝𝐓𝐞𝐜𝐡] IMU Education Consultant [MBA and PhD counsellor]
2.
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EdTech [Education Technology]

IMU University: ASEAN's Unique Professionals
IMU University is a hybrid education ecosystem [EdTech] for leaders and entrepreneurs, guided by the principles of Flexibility, Practicality, and Prestigious. The IMU logo symbolizes a journey:
- The three steps represent Passion, Profession, and Purpose, the core elements to achieving success.
- The portal signifies the gateway to realizing dreams and ambitions. Our Legacy and Vision
Founded as SMEBi University in Myanmar with 8 physical campuses, IMU transitioned to Cambodia in September 2024 as International Management University (IMU). With a vision to expand across the ASEAN market, IMU bridges European executive education with the needs of the ASEAN region, integrating academic knowledge with real-world best practices. Our Purpose

To become the most Pragmatic and Inclusive Education Ecosystem for Leaders and Entrepreneurs in ASEAN.

To provide transformative education by merging European executive learning standards with ASEAN market needs, offering programs like the Online Executive MBA and PhD, aligned with academic excellence and real-world application.

Values
We advocate for the UN Sustainable Development Goals (SDGs):
- Goal 4: Quality Education
- Goal 9: Innovation and Infrastructure
- Goal 17: Partnerships for the Goals

Ai Initiatives
1. IMU Localizer [no Language Barrier]
3. IMU Business Consultant [Quizz to Business Plan]

17/10/2026

🏆 🏆 𝐆𝐑𝐄𝐀𝐓 𝐀𝐒𝐄𝐀𝐍 𝐂𝐒𝐑 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒 𝐀𝐖𝐀𝐑𝐃 𝟐𝟎𝟐𝟔 - 𝟏𝟔𝐭𝐡 𝐄𝐝𝐢𝐭𝐢𝐨𝐧 🇰🇭🇲🇲

Our Founder’s Commitment to GREAT ASEAN CSR Business Award 2026

IMU University Founder သည် GREAT ASEAN CSR Business Award 2026 ကို IMUERs များနှင့် မြန်မာစီးပွားရေးအသိုင်းအဝိုင်းများ ပူးပေါင်းပါဝင်မှုဖြင့် အောင်မြင်စွာ အကောင်အထည်ဖော်နိုင်ရန် အပြည့်အဝ ကတိကဝတ်ပြု ဆောင်ရွက်လျက်ရှိပါသည်

Our Founder is fully committed to the successful co-organization of the GREAT ASEAN CSR Business Award 2026, working together with IMUERs and Myanmar business communities

🌏 What is CSR? | CSR ဆိုတာ ဘာလဲ?

CSR (Corporate Social Responsibility) means businesses take responsibility for people, the environment, and communities not just profit

CSR (Corporate Social Responsibility) ဆိုတာ အမြတ်ရရှိဖို့သာမက လူမှုအသိုင်းအဝိုင်း၊ ပတ်ဝန်းကျင်နှင့် ပြည်သူများအပေါ် တာဝန်ယူပြီး အကျိုးပြုဆောင်ရွက်ခြင်း ဖြစ်ပါတယ်

❤️ Social Contribution | လူမှုအကျိုးပြုလုပ်ငန်းများ

Supporting education, healthcare, emergency relief, and community development

ပညာရေး၊ ကျန်းမာရေး၊ အရေးပေါ်ကူညီမှုနှင့် လူမှုအသိုင်းအဝိုင်း ဖွံ့ဖြိုးတိုးတက်ရေးတို့ကို ပံ့ပိုးပေးခြင်း

👥 Employee Care | ဝန်ထမ်းများအပေါ် တာဝန်ယူမှု

Ensuring employee safety, well-being, training, and equal opportunities

ဝန်ထမ်းများ၏ လုံခြုံရေး၊ ကျန်းမာရေး၊ လေ့ကျင့်သင်ကြားမှုနှင့် တန်းတူအခွင့်အရေးများကို အလေးထားခြင်း

🌱 Environmental Responsibility | ပတ်ဝန်းကျင်ထိန်းသိမ်းရေး

Reducing waste, saving energy, lowering carbon emissions, and promoting green business practices

အမှိုက်လျှော့ချခြင်း၊ စွမ်းအင်ချွေတာခြင်း၊ ကာဗွန်ထုတ်လွှတ်မှု လျှော့ချခြင်းနှင့် ပတ်ဝန်းကျင်ထိန်းသိမ်းရေးကို အထောက်အကူပြုသော လုပ်ငန်းစဉ်များ ကျင့်သုံးခြင်း

🤝 Ethical Business | ကျင့်ဝတ်နှင့်ညီညွတ်သော စီးပွားရေး

Building trust through honesty, fairness, and responsibility toward customers, suppliers, and stakeholders

ဖောက်သည်များ၊ ပေးသွင်းသူများနှင့် သက်ဆိုင်သူများအပေါ် ရိုးသားမှု၊ တရားမျှတမှုနှင့် တာဝန်ယူမှုတို့ဖြင့် ယုံကြည်မှုတည်ဆောက်ခြင်း

💡 Innovation | ဆန်းသစ်တီထွင်မှု

Using technology and innovation to create more effective social impact

နည်းပညာနှင့် ဆန်းသစ်တီထွင်မှုများကို အသုံးပြုပြီး လူမှုအကျိုးပြုလုပ်ငန်းများကို ပိုမိုထိရောက်အောင် ဆောင်ရွက်ခြင်း

📊 Measurable Impact | တိုင်းတာနိုင်သော ရလဒ်များ

Demonstrating real achievements through data, evidence, and measurable outcomes

Data၊ သက်သေအထောက်အထားနှင့် တိုင်းတာနိုင်သော ရလဒ်များဖြင့် အမှန်တကယ် အကျိုးသက်ရောက်မှုကို ဖော်ပြနိုင်ခြင်း

🔄 Sustainability | ရေရှည်တည်တံ့မှု

Building sustainable systems that create lasting benefits, not just one-time activities

တစ်ကြိမ်တည်း လုပ်ဆောင်ခြင်းမျိုးမဟုတ်ဘဲ ရေရှည်အကျိုးကျေးဇူးများ ဖြစ်ထွန်းစေမည့် စနစ်များ တည်ဆောက်ခြင်း

🏆 Why Does This Award Matter? | ဒီ Award က ဘာကြောင့် အရေးကြီးတာလဲ?

It is more than winning an award. It is an opportunity to demonstrate how your business creates positive change for people, the planet, and the community

ဒီ Award ဟာ ဆုတစ်ခုရရှိဖို့အတွက်သာ မဟုတ်ပါဘူး။ ကိုယ့်လုပ်ငန်းက လူမှုအသိုင်းအဝိုင်း၊ ပတ်ဝန်းကျင်နှင့် ပြည်သူများအတွက် ဘယ်လိုအကျိုးပြုနေသလဲဆိုတာကို ဖော်ပြနိုင်မယ့် အခွင့်အရေးတစ်ခု ဖြစ်ပါတယ်

Businesses of all sizes from SMEs and entrepreneurs to family businesses and large corporations can make a meaningful difference

SME လုပ်ငန်းများ၊ စွန့်ဦးတီထွင်သူများ၊ မိသားစုပိုင်လုပ်ငန်းများမှ လုပ်ငန်းကြီးများအထိ မိမိတို့လုပ်ငန်းနှင့် ကိုက်ညီသော CSR လုပ်ဆောင်ချက်များဖြင့် အဓိပ္ပာယ်ရှိသော ပြောင်းလဲမှုများ ဖန်တီးနိုင်ပါတယ်

🌏 The Question Is Simple | မေးခွန်းက ရိုးရှင်းပါတယ်

What have you done for People, Planet & Community, and how have you made it sustainable?

လူသားများ၊ ပတ်ဝန်းကျင်နှင့် လူမှုအသိုင်းအဝိုင်းအတွက် ဘာတွေလုပ်ဆောင်ပေးခဲ့သလဲ၊ အဲဒီအကျိုးကျေးဇူးတွေကို ရေရှည်တည်တံ့အောင် ဘယ်လိုဆောင်ရွက်ထားသလဲ?

🌟 GREAT ASEAN CSR BUSINESS AWARD 2026

An opportunity to showcase your business’s social impact, corporate responsibility, and sustainable business practices at the ASEAN level

သင့်လုပ်ငန်း၏ လူမှုအကျိုးပြုမှု၊ တာဝန်ယူမှုနှင့် ရေရှည်တည်တံ့သော စီးပွားရေးလုပ်ဆောင်မှုများကို ASEAN အဆင့်တွင် ထင်ရှားစွာ ဖော်ပြနိုင်မည့် အခွင့်အရေးတစ်ခု

It is not just about how big your business is, but how much positive impact it creates

သင့်လုပ်ငန်း ဘယ်လောက်ကြီးမားသလဲဆိုတာထက် လူတွေအတွက် ဘယ်လောက်အကျိုးရှိအောင် လုပ်ဆောင်ပေးနေသလဲဆိုတာက ပိုအရေးကြီးပါတယ်

17/10/2026

📚 𝐖𝐡𝐚𝐭 𝐈𝐬 𝐚 𝐋𝐢𝐭𝐞𝐫𝐚𝐭𝐮𝐫𝐞 𝐑𝐞𝐯𝐢𝐞𝐰? 𝐇𝐨𝐰 𝐭𝐨 𝐖𝐫𝐢𝐭𝐞 𝐎𝐧𝐞

A Literature Review is a review of existing research, ideas, and evidence related to your business topic.

Easy Steps to Write Your Literature Review:

1. Choose Your Topic – What business problem are you studying?

2. Find Reliable Sources – Read books, research papers, and industry reports

3. Compare Ideas – Identify similarities, differences, and key findings

4. Identify Research Gaps – What questions remain unanswered?

5. Connect to Your Research – Explain how previous studies support your business research

💡 Remember: Don’t just summarize what others wrote. Compare their findings and explain how they help you understand your research problem.

🎓 IMU University – Learn. Apply. Transform.

Executive Learning with Impact
EU ECTS | EMBA & PhD by Publication

🌐 www.imu.university
📞 +855 768 383 199
📍 Phnom Penh, Cambodia 🇰🇭🇪🇺🇫🇷🇨🇭🇲🇲

17/10/2026

IMU University - EdTech 🇪🇺🇰🇭🇲🇲🇨🇭🇫🇷

17/10/2026

𝐈𝐌𝐔 𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 | 𝐁𝐞𝐲𝐨𝐧𝐝 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠

At IMU University, we go beyond executive education. We also serve on the Organizing Committees of prestigious Asian business awards, helping recognize CEOs’ business achievements, celebrate excellence, and support business growth.

Our mission is to help leaders grow, businesses succeed, and entrepreneurs reach their full potential.

IMU University - Learn. Apply. Transform.

Executive Learning with Impact
EU ECTS - EMBA & PhD by Publication
www.imu.university | + 855 768383199 | Phnom Penh | 🇰🇭🇪🇺🇫🇷🇨🇭🇲🇲

15/10/2026

Foreword
Oi: Original Intelligence for Leaders
– An International Contribution

Dear Dr.Ken - PhD - Social Entrepreneur,

Thank you once again for giving me the opportunity to contribute to Oi: Original Intelligence for Leaders.

After reflecting carefully on the concept, I felt that limiting my contribution to 100 words would not allow me to explore the intellectual potential of Original Intelligence and its significance for the future of leadership. I have therefore prepared a more substantial Foreword of approximately eight pages, which I would be honoured for you and the authors to consider.

I have approached the Foreword with great respect for your authorship and for the originality of the OI concept. My intention has not been to redefine Original Intelligence, but rather to open an intellectual and emotional doorway through which the reader can enter the book.

I believe the Foreword can add several dimensions to the publication.

First, it gives the book an additional international and European perspective. As a Spanish author and academic working internationally in the fields of leadership, organizational well-being and human development, my participation can help reinforce the global character of a work conceived by the IMU team.

Second, it establishes a dialogue between Original Intelligence and humanistic leadership, particularly my own work around Leadership with Soul. Rather than competing with OI, this perspective reinforces one of its most powerful premises: technology can expand human capability, but human beings must retain responsibility for deciding what deserves to be done.

Third, I have deliberately written the Foreword as a human and reflective text rather than a conventional academic introduction. I want the reader to feel challenged before reaching Chapter One.

One of the central ideas I propose is:

“Original Intelligence is not what remains when Artificial Intelligence ends. It is what must decide where Artificial Intelligence begins.”

And I conclude with another question that, I hope, will remain with the reader throughout the book:

“When the machine can provide the answer, will we still have the humanity to ask the right question?”

For me, these ideas capture why this book can be especially relevant at this moment. On a more personal note, my relationship with IMU and its academic community is something I value and would very much like to continue strengthening. Given my academic and professional trajectory and my contribution to this publication, it would be a very meaningful honour for me if, at some appropriate moment, IMU might consider my international career and contribution to humanistic leadership and well-being for an Honorary Doctorate.

I mention this not as a condition attached to my Foreword — which I am delighted to contribute on its own merits — but as an expression of my genuine desire to build a deeper and lasting academic relationship with IMU. Should the University consider my profile worthy of such recognition through its established academic procedures, I would receive it with particular gratitude and pride.

Above all, I hope this Foreword contributes to giving Oi: Original Intelligence for Leaders the intellectual depth, international perspective and human voice that such an important concept deserves.

It will be a privilege to have my name associated with this work and with the distinguished authors behind it.

Warmest regards,

Dr. Ignacio Bonasa
President & Founder
University of Happiness and Well-Being
Founder
Liderarte – Factoría de Talento
ORCID: 0009-0001-3940-4278

13/10/2026

Foreword

Machines can now draft, forecast, and optimize at a scale no leader of the last century could imagine. That does not make the hardest part of leadership easier. It makes it clearer.

What is worth doing, whom our decisions affect, and which future is worth creating are questions that computation alone cannot answer. They require wisdom, discernment, empathy, and courage.

Oi: Original Intelligence for Leaders puts these distinctly human capacities back where they belong—at the heart of leadership. Technology may expand our capabilities, but it cannot define our purpose.

Artificial intelligence can widen what is possible. Original Intelligence helps us decide what is worth pursuing.

Dr. Win Lwin
CEO, Myanma Tourism Bank
Board Director, Asian Bankers Association (ABA)

13/10/2026

🌏 𝐈𝐌𝐔 𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 | 𝐀𝐒𝐄𝐀𝐍’𝐬 𝐔𝐧𝐢𝐪𝐮𝐞 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬

IMUERs are strong in Business Networking & Business Research, connecting knowledge with real-world business impact.

🎓 Executive Business Graduate School
💻 Digital Learning | 🤝 Real-World Networking
🌏 Connect Across ASEAN

Learn. Connect. Transform.

🌐 www.imu.university
📞 +855 76 838 3199
📍 Phnom Penh, Cambodia

11/10/2026

Dear Dr.Ken - PhD - Social Entrepreneur
BOD of IMU University, EdTech Cambodia

Foreword of the book:

In Original Intelligence for leaders, the author draws a vital line between calculation and consciousness. While Artificial Intelligence (AI) masters the mechanics of the possible, Original Intelligence (Oi) guards the compass of the meaningful. It is the unquantifiable human spark of wisdom, empathy morality, ethics and deep discernment.

It reminds us that machines can crunch the raw data fast, but only humans can define the destination, meaning and purpose.
This book does not ask you to fear technology nor does it ask you to compete with it. Original Intelligence is not a reaction against technology but offers a vital re-centering: your greatest competitive advantage is not how much data you can process, but how well you can discern, empathize and anchor your team in a shared purpose. It is the ground from which all technology draws its ultimate direction, purpose or meaning, AI is an engine, OI is the compass.

This book is a timely reminder for anyone directing teams, institutions or communities through a technology-driven world. It calls leaders back to their most irreplaceable core asset: their humanity.

Prof. (Dr.) Patrick Loh Alpine Swiss Business School; Global Humanistic University.

Hope you will find this helpful.
Pls remember to send me a soft copy once it is published. All the best.

Best wishes
Patrick

10/10/2026

𝐈𝐌𝐔 𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 | 𝐏𝐮𝐛𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐆𝐮𝐢𝐝𝐞𝐥𝐢𝐧𝐞𝐬 𝐟𝐨𝐫 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡𝐞𝐫𝐬 📚

📘 How to Conduct 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒 𝐑𝐄𝐒𝐄𝐀𝐑𝐂𝐇

Research is not just about finding information. It is about understanding a problem and finding evidence-based solutions.

Follow these 5 practical steps:

1. Identify the Problem
What is the real problem? For example, why are customers leaving your business?

2. Review Existing Knowledge
Read relevant research, industry reports, and successful business case studies to understand what is already known.

3. Collect Reliable Data
Use surveys, interviews, company records, customer feedback, or direct observation.

4. Analyse and Test
Identify the root causes, compare the evidence, and evaluate possible solutions.

5. Present Findings & Recommendations
Explain what you discovered, what action should be taken, and how success can be measured.

💡 Business Example:
If sales are falling, do not immediately increase advertising. Research customer feedback, pricing, competitors, and product quality first. Then choose a solution based on evidence.

IMU Research Principle:
Identify → Investigate → Analyse → Apply → Measure Results

🎓 At IMU University, we encourage researchers to produce knowledge that solves real problems and creates measurable business impact.

🌐 www.imu.university

Address

Sangkat Nirouth, Khanchpar Anpov, PH Euro Park
Phnom Penh
120706

Telephone

+855768383197

Website

https://imu.university/

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