Interaction facilitated by social technologies is becoming an integral part of life in contemporary society, tweaking the human psyche’s deep need to connect. Having changed the creation, sharing, and consumption of information, it inevitably must be integrated into the operation of most organizations. While some organizations readily adapt themselves to social media, the majority have struggled.
Partly, because social is a business culture and mindset not just tools i.e., going social requires a mindset and business culture of openness, transparency, and collaboration. At Center for Social Technologies, we investigate and understand strategic, organizational, behavioural, legal, and economic aspects of social technologies. We use interdisciplinary and international research that develops and applies multiple perspectives. Particularly, our major focus is on the following topics:
Social technologies for government (e.g., Government 2.0 and Social Government)
Social technologies for business (e.g., Enterprise 2.0)
Social media & innovation
social media analytics
Social media adoption/diffusion and use behavior
Social Media Management
Social media risk- benefit analysis
Social information sytems
Social media strategy and policy
Social media for citizens/community/customers engagement
Social media for knowledge sharing and information dissemination
Social media for Internal/external collaborations
Monitoring and measuring social media impact
Social media governance and policies
Legal considerations and risks of using social media
Social media as a disaster management tool
Brand management through social media
Measuring the return on investment on social media use
Service delivery using Social Media, etc. In short, at SM Insight research center through our collaborative efforts, we add bits (drops) of knowledge to the bytes (ocean) of wisdom floating online. Because, here at SM Insight we believe that every bit of knowledge matters. Thank you for visiting our research center. Sincerely,
Gohar Feroz Khan, PhD
Founding Director SM Insight Research Center.