08/05/2026
Protocol and event management 101
Protocol refers to written norms and customs which influence the space-time configuration and people's behavior during certain events.
You may have to invite high-profile people to your event, and than you realized you don't know what to do.
There are many reasons why you need to know how to manage the protocol issues.
One of the reason why you need to acquire this knowledge.
☑️To make sure you welcome the official appropriately.
As an event manager, you are not qualified to welcome the official guests. This task should be accomplished by another official, CEO, or authority.
For example, let's say that you are in charge of planning an international event for a tech company and one of your guests and speakers is the Minister for Communications and Information of Singapore.
Obviously, the most appropriate person to greet and welcome the official is the CEO of the tech company for whom you are planning the event. Also, you may find it necessary to invite other local official representatives who could welcome the special guest.
As you can understand, in this case, your responsibility is to know the protocol rules and help your clients or the people you are working with to easily navigate this situation during an event.