Borneo Tourism Research Centre FBEA UMS

Borneo Tourism Research Centre FBEA UMS . Vision
Ensuring destination communities benefit from tourism knowledge. Mission
We strive to cultivate transformative tourism research for people and planet.

Goals
- To apply research-based outcomes to improve social sustainability and quality of life for destination communities.

- To spread awareness and enhance the capacity of tourism as a socio-economic driver for Sabah through outreach programmes rooted in regenerative tourism.

- To nurture BTRC as a competitive research centre for Borneo Island and within the BIMP-EAGA (Brunei-Indonesia-Malaysia-Philippines East ASEAN Growth Area).

18/04/2026
Level up your photography game this May! πŸ“ΈπŸ¦ Join us for a one-day Birding Photography Course at UMS, featuring expert in...
17/04/2026

Level up your photography game this May! πŸ“ΈπŸ¦ Join us for a one-day Birding Photography Course at UMS, featuring expert insights from a Sony Alpha Guru.
Whether you're a student or a hobbyist, this is your chance to capture the beauty of Sabah’s wildlife like a pro.

β€’ πŸ“… Date: 9th May 2026 (Saturday)
β€’ πŸ“ Venue: UMS Campus
β€’ πŸ’° Fee: RM100 (Public) / RM60 (Students) β€” Includes meals!

πŸ“² Scan the QR code in the image below for full details and to secure your spot!

10/04/2026

You’re Invited: QRAM 17th Annual General Meeting (AGM) 2026

Dear Respected QRAM Members,
We are pleased to invite you to the 17th Annual General Meeting (AGM) of the Qualitative Research Association of Malaysia (QRAM).

πŸ—“ Date: Saturday, 25th April 2026
πŸ•₯ Time: 10.15 AM – 12.30 PM
πŸ’» Platform: Zoom

✨ Important Note:
As this is an election year, the current EXCO (2024–2026) will be dissolved to make way for the new EXCO 2026–2028. Members are encouraged to submit nominations for the new committee. Eligible nominations will be put to a vote during the AGM.

πŸ”— Register for AGM & Nominate Candidates:
https://forms.gle/JX2NiHUaQtPWC4fAA

Pre-AGM Forum
β€œAI in Social and Qualitative Research: Where do we draw the line?”

Featuring:
πŸ”Ή Dr. Chong Su Li (UTP, QRAM President)
πŸ”Ή Dr. Bemen Wong Win Keong (UNIMAS)
πŸ”Ή AP Dr. Balvinder Kaur Kler (UMS)
πŸŽ™ Moderator: Datin Dr. Ng Soo Boon (SEGi University)

⏳ Deadline for Registration & Nominations:
Thursday, 23rd April 2026, 5.00 PM

πŸ“© For AGM agenda items, please email: [email protected]
(at least 14 days prior).
πŸ“ž WhatsApp enquiries: 013-4310043

Your participation is highly valued as we shape the future of QRAM together. We look forward to your presence!

Wishing you a blessed Easter Sunday.
05/04/2026

Wishing you a blessed Easter Sunday.

Salam Eid Mubarak and Selamat Hari Raya to everyone celebrating! BTRC extends its warmest Eid al-Fitr greetings to all. ...
21/03/2026

Salam Eid Mubarak and Selamat Hari Raya to everyone celebrating! BTRC extends its warmest Eid al-Fitr greetings to all. In the spirit of love, peace, and community, May your celebration be filled with joy, connection, and moments that light up your sky. Wishing you a blessed and meaningful holiday!

05/03/2026

Tahniah dan Syabas! πŸŽ‰

Dekan dan seluruh warga Fakulti Perniagaan, Ekonomi & Perakaunan (FPEP), Universiti Malaysia Sabah (UMS) merakamkan setinggi-tinggi tahniah kepada Borneo Tourism Research Centre di bawah pimpinan Prof. Madya Dr. Balvinder Kaur Kler atas pencapaian membanggakan sebagai penerima Gold Award – Sabah Tourism Champion (Partnership Award) dalam 13th Sabah Tourism Awards 2025.

Semoga kejayaan ini terus mengharumkan nama universiti serta memperkukuh kecemerlangan penyelidikan dalam industri pelancongan.

Syabas dan tahniah! 🌟

04/02/2026
31/01/2026
31/01/2026

Sabah Tourism Champion (Partnership Award) – Gold Winner

Heartiest congratulations to Borneo Tourism Research Centre, proud recipient of the Gold Award at The Sabah Tourism Awards 2025.

This prestigious recognition celebrates exemplary collaborations that drive sustainable growth and development in Sabah’s tourism industry. Borneo Tourism Research Centre stands as a key champion through strategic partnerships, research excellence, and meaningful industry contributions.

A truly outstanding and well-deserved honour!

13/01/2026

Setinggi-tinggi tahniah diucapkan kepada Prof. Madya Dr. Balvinder Kaur Kler atas Pelantikan Semula Sebagai Pengarah, Pusat Penyelidikan Pelancongan Borneo, Fakulti Perniagaan, Ekonomi dan Perakauanan, Universiti Malaysia Sabah.

Berkuatkuasa : 1hb Januari 2026 – 31hb Disember 2026

Semoga menjadi pendorong untuk terus menyumbang dalam perkhidmatan di Fakulti Perniagaan Ekonomi dan Perakaunan dan seterusnya di UMS. Syabas diucapkan.🌹

Ikhlas daripada Dekan dan Seluruh Warga
Fakulti Perniagaan Ekonomi dan Perakaunan

Heartiest congratulations to Associate Professor Dr. Balvinder Kaur Kler on her reappointment as the Director of the Bor...
13/01/2026

Heartiest congratulations to Associate Professor Dr. Balvinder Kaur Kler on her reappointment as the Director of the Borneo Tourism Research Centre, Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah.

Effective Date: 1st January 2026 – 31st December 2026.

May this appointment serve as an inspiration to continue contributing excellence to the Faculty of Business, Economics and Accountancy, as well as to UMS as a whole.

Warmest Christmas greetings from BTRC! πŸŽ„ Wishing our students, colleagues, and partners a wonderful holiday filled with ...
25/12/2025

Warmest Christmas greetings from BTRC! πŸŽ„ Wishing our students, colleagues, and partners a wonderful holiday filled with peace and happiness. 🌟

Address

Borneo Tourism Research Centre (BTRC), Faculty Of Business, Economics And Accountancy, Jalan UMS
Kota Kinabalu
88400

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00

Telephone

+6088320000

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