23/04/2026
π BENGKEL ROAD TO COMMERCIALIZATION 2026
Memacu Inovasi ke Arah Pasaran
Business Innovation and Technology Commercialization Centre (BITCOM), Universiti Teknologi MARA dengan kerjasama Malaysia Technology Development Corporation (MTDC) telah berjaya menganjurkan Bengkel Road To Commercialization sebagai inisiatif strategik dalam memperkasa ekosistem pengkomersialan inovasi.
Bengkel selama dua hari ini memberi pendedahan menyeluruh kepada peserta berkaitan asas pembangunan perniagaan, penyediaan Business Model Canvas (BMC), serta kemahiran product pitching dan coaching bagi memastikan inovasi yang dihasilkan mampu menembusi pasaran secara efektif.
π€ Barisan Penceramah & Coach:
β’ Prof. Dr. Rohana Ngah
β’ Dr. Azlin Shafinaz Mohamad Arshad
β’ Prof. Madya Dr. Mohammed Hardy Loh Rahim
β’ Ts. Mariatini Othman (MTDC)
π
Tarikh: 21 β 22 April 2026
π Masa: 8.30 pagi β 5.00 petang
π Tempat: Bilik Venture, Bangunan UiTM-MTDC, UiTM Shah Alam
π₯ Peserta:
Penyelidik UiTM dan rakan industri
Sepanjang bengkel ini, peserta turut berpeluang membentangkan hasil penyelidikan, menerima maklum balas secara langsung daripada pakar industri serta memperkukuh strategi ke arah market readiness.
Inisiatif ini mencerminkan komitmen BITCOM dalam merapatkan jurang antara penyelidikan dan pengkomersialan, selaras dengan agenda Research, Development, Innovation, Commercialisation & Economy (RDICE) UiTM.
β¨ Dari makmal ke pasaran β mempercepatkan impak inovasi!
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π ROAD TO COMMERCIALIZATION WORKSHOP 2026
Driving Innovation Towards Market Success
The Business Innovation and Technology Commercialization Centre (BITCOM), Universiti Teknologi MARA, in collaboration with the Malaysia Technology Development Corporation (MTDC), successfully organised the Road to Commercialization Workshop as a strategic initiative to strengthen the innovation commercialisation ecosystem.
This two-day workshop provided comprehensive exposure to participants on business development fundamentals, preparation of the Business Model Canvas (BMC), as well as product pitching and coaching skills to ensure innovations are market-ready and commercially viable.
π€ Speakers & Coach:
β’ Prof. Dr. Rohana Ngah
β’ Dr. Azlin Shafinaz Mohamad Arshad
β’ Assoc. Prof. Dr. Mohammed Hardy Loh Rahim
β’ Ts. Mariatini Othman (MTDC)
π
Date: 21 β 22 April 2026
π Time: 8.30 AM β 5.00 PM
π Venue: Venture Room, UiTM-MTDC Building, UiTM Shah Alam
π₯ Participants:
UiTM researchers and industry partners
Throughout the workshop, participants had the opportunity to present their research findings, receive direct feedback from industry experts, and strengthen their strategies towards market readiness.
This initiative reflects BITCOMβs commitment to bridging the gap between research and commercialization, in line with UiTMβs Research, Development, Innovation, Commercialisation & Economy (RDICE) agenda.
β¨ From lab to market β accelerating innovation impact!