28/09/2026
At the start of the 2000s, there was a phone brand everyone wanted.
Executives had one. Celebrities had one. Young people wanted one too.
BlackBerry was everywhere. Owning one felt like a big deal.
Then came the iPhone. Then Android. The way people use phones started to change, and BlackBerry struggled to keep up.
Today, many young people know BlackBerry as a name from the past.
So what happened?
How did a company that once dominated the smartphone market lose its place? And perhaps more surprisingly, what is the company doing today? 👀
We break down the story in this carousel.
Swipe through. There’s a lesson for every young person - both entrepreneurs and career people.
_______________