02/09/2026
โ๏ธ ๐ง๐ถ๐ธ๐ง๐ผ๐ธ, ๐๐ผ๐ผ๐ด๐น๐ฒ ๐ ๐ฎ๐ฝ๐ ๐ผ๐ฟ ๐๐ต๐ฎ๐๐๐ฃ๐ง: ๐๐ต๐ผ ๐ฑ๐ฒ๐ฐ๐ถ๐ฑ๐ฒ๐ ๐๐ต๐ฒ๐ฟ๐ฒ ๐๐ผ๐๐ฟ๐ถ๐๐๐ ๐ด๐ผ?
โ๐๐ฐ๐ฐ๐จ๐ญ๐ฆ ๐ข๐ฏ๐ฅ ๐๐ฆ๐ต๐ข ๐ข๐ณ๐ฆ ๐ฆ๐ด๐ด๐ฆ๐ฏ๐ต๐ช๐ข๐ญ๐ญ๐บ ๐๐ฎ๐ด๐ต๐ฆ๐ณ๐ฅ๐ข๐ฎโ๐ด ๐ฃ๐ช๐จ๐จ๐ฆ๐ด๐ต ๐ฑ๐ณ๐ฐ๐ฑ๐ฆ๐ณ๐ต๐บ ๐ฐ๐ธ๐ฏ๐ฆ๐ณ๐ด'
Whether visitors queue for viral food spots, seek out Instagrammable cafรฉs, follow Google Maps reviews or ask ChatGPT where to go, increasingly their experience of the city is shaped by digital platforms.
Professor of Urban Geography Justus Uitermark studies how platforms such as TikTok, Instagram, Google Maps and AI tools influence where people go, and which places and businesses become visible.
His research shows striking differences. TikTok can turn a single snack bar into a tourist hotspot, Instagram favours photogenic places, while ChatGPT has a strong preference for museums: almost 80% of simulated users in one study were recommended the Rijksmuseum.
But the impact goes beyond touristsโ itineraries. Online visibility increasingly requires businesses to invest significant time and money, leading Uitermark to describe digital platforms as a new form of โvirtual real estateโ.
And as algorithms guide more of our choices, there may be something else we lose along the way: the chance to get lost and discover a city by accident.
๐ Read the full article: https://aissr.uva.nl/shared/faculteiten/en/faculteit-der-maatschappij-en-gedragswetenschappen/news/2026/09/how-digital-platforms-are-changing-tourism-in-amsterdam.html?origin=%2ByxIdW4bRwCjN8rZP%2BdJdA