AMFI - Amsterdam Fashion Institute

AMFI - Amsterdam Fashion Institute Fashion & Design
Fashion & Business and Development
Fashion & Branding
(300)

Amsterdam Fashion Institute provides the only programme in the Netherlands, which teaches all facets of the fashion chain: Design, Branding & Business and Development, in English and Dutch.

You can now register for the AMFI open days!AMFI will host a physical open day in the AMFI building on Mauritskade 11, A...
06/12/2022

You can now register for the AMFI open days!

AMFI will host a physical open day in the AMFI building on Mauritskade 11, Amsterdam:

The physical AMFI open day will take place on the 10th of December from 10:00 till 14:00 in 4 timeslots. Meet AMFI students, teachers and experience the atmosphere of the school.

ONLINE Pre-recorder session in English will be available on YouTube. During this edition we will focus more on our three dimensions, and we will showcase the work of our graduate and winner of Lichting 2022 Ruben Jurrien. The ONLINE pre-recorded session will take place on the 10th of December from 10:00 till 11:30.

Please note, that registration is needed.

Find more info and register now via the link below!

https://linktr.ee/amfinl

Well-visited first AMFI Open Day of the year Last Saturday 5 November we welcomed around 1000 visitors on our first Ope...
10/11/2022

Well-visited first AMFI Open Day of the year



Last Saturday 5 November we welcomed around 1000 visitors on our first Open Day of the year. In four timeslots of an hour, visitors were able to join general info sessions hosted by Louise ter Kuile and Roger Gerards. They could see the building, students’ work as well as the labs and different practical rooms that are used for knitting, silkscreen printing and sewing. iNDiViDUALS dressed the entire building with mannequins in their heritage pieces. The Open Day also showcased the new Biomaterials Studio, a space for biodesign experimentation at the intersection of design, technology, and microbiology.



Focal points this time were the first- and second-year programmes, in addition a selection of minors and specialisations and a showreel of the Flexible Programme were presented.



It was also possible to join an online programme. This programme consisted of in-depth live sessions with Bregje Lampe, Sander Schellens, Maxime de Kroon, the Student Desk, study association The New Mode Collective and first-year students. A team of students were present to answer live questions in the chat. The live stream was intersected with video reports by Design graduate and Lichting 2022 winner Ruben Jurrien who took the viewers around the building and interviewed teachers, students and visitors. The live stream drew around 300, mostly international viewers and was broadcasted live to our physical visitors at the same time.

Ruben Jurriën B, a graduate of AMFI, won the 2022 Lichting fashion award on Friday 2 September. During the Amsterdam Fas...
13/09/2022

Ruben Jurriën B, a graduate of AMFI, won the 2022 Lichting fashion award on Friday 2 September. During the Amsterdam Fashion Week he was chosen as the most promising talent of the Netherlands.

The jury: “Ruben brings a fresh perspective into fashion with his childlike enthusiasm and innovative thinking. He spreads a message of love and positivity through a well-executed collection.” His collection is called ‘Pak van Mijn Hart!

Ruben: “My style is about celebrating your inner child, living happy and flamboyant.” He digitally designed twenty graduation looks, of which he also made five physically.
His graduation coach Andrea Kristic: "Ruben designs with all his senses. He is a rebel with a cause and with a great heart. An example that it can all be more loving and playful in fashion."

https://amfi.nl/news/ruben-jurri%C3%ABn-wins-lichting-2022

Photo: Team Peter Stigter

19/07/2022

AMFI‘s graduation show 2022!
Congratulations to all Fashion Design graduates!

Credits:
Emilie Vleemingh
Noah Strijbos
Gianna Sarmiento
Janne Van Wezel
Lotte van Stijn
Sanne Dieteren
Ruben Jurriën
Joshua Bour
Viktoria Kosuta
Floor Blees
Kicky van de Haar
Cristina Codreanu
Sara Líf Magnúsdóttir
Els van den Hengel
Kat Zviedre - Jekaterina Zviedre
Guerline Kamp
Bastiaan van der Hoek
Paulina Gwen Meyle
Agata Leszczynska
Miruna Vlad
Laura Slings
Saskia Roturier

AMFI design alumnus Els van den Hengel created the graduation collection ‘The manual of Endurance’‘The manual of Enduran...
15/07/2022

AMFI design alumnus Els van den Hengel created the graduation collection ‘The manual of Endurance’

‘The manual of Endurance is about an innovative, interactive, lifetime extending, by folklore inspired collection. It shows how clothing can be treated in a different way, to make it last much longer. The collection is specific inspired by the Dutch folklore of Axel. This is a village in the province of Zeeland, what is known best for their high folded shoulders. It is enhanced by an innovative and fast way of folding, by using the construction of a pop-up tent, matching with the rushed way of living that lots of people tend to live up to nowadays.’

On Wednesday the 29th of june, the Garment Magazine spent the evening at ted., where they unveiled the new Garment Magaz...
14/07/2022

On Wednesday the 29th of june, the Garment Magazine spent the evening at ted., where they unveiled the new Garment Magazine to the public and celebrated with everyone who helped make this happen. In this space, the team also displayed an interactive exhibition and hosted a talk with a few of this year’s collaborators on the topic of identity and the phygital future.

Topic of issue 19 “Future Through Headwear” points straight ahead towards future. This years‘ Garment Magazine by AMFI comes phygital. What does that mean? The editorial team from Issue 19 added an exclusive digital experience to the print issue. Download the “Artvive” app and scan the cover and other inside pages from the latest issue to view selected stories in Augmented Reality.

Issue 19 “Future Through Headwear” is available now via Athenaeum Boekhandel Spui, where the Garment Magazine team has arranged a display that can be admired until the 12th of July, and online. If you want more, the team of Garment Magazine have articles and behind the scene content online providing more insight information on their website.

“We’ve had a wonderful time creating this year's Garment Magazine and what has made it even better has been updating you in Garment’s very first newsletter. We hope that hearing about what goes on behind the scenes of the Independent Magazine here at AMFI has sparked your interest and who knows, maybe you’ll be the next member of the Garment family. See you next year, but for now thank you and goodbye from the Garment Company team of 2022 and Issue 19.”

Beginning of July AMFI hosted their annual graduation event at the schinkeldistrict in Amsterdam. Thursday the event ope...
14/07/2022

Beginning of July AMFI hosted their annual graduation event at the schinkeldistrict in Amsterdam. Thursday the event opened with a fully booked catwalk show at Club Atelier where the Design graduates presented their end work. This year the show contained of a variation of physical garments and digital design. During the grand finale with students from all dimensions, the visitors of the show were guided to the other location at schinkeldistrict where the graduates of Branding, Business and Development and Design showcased their work in an exhibition where all three dimension joined forces to present to the public.

Congratulations to the class of 2022!

13/07/2022

Our graduation event 2022 was a mix of show, exhibition and graduation ceremony!
The work spoke for itself: From collections to thesis, research books to film, the vision and talent of our student was clearly visible.
Congratulations to our Graduates of 2022!

The Amsterdam Fashion Institute proudly presents the work of the Hypercaft course students and their take on fashion and...
08/07/2022

The Amsterdam Fashion Institute proudly presents the work of the Hypercaft course students and their take on fashion and technology. This coming from students from different dimensions all working through applied research and questioning or showcasing the current Zeitgeist.
Hypercraft being a digital focussed minor is based on encouraging digital skills, technology and creative vision that can develop a better way we product and consume fashion.

“IT’S ABOUT TIME” Exploring the dimensions of lateral thinking, GENERATION 32 of iNDiViDUALS STUDIO takes us through the...
06/07/2022

“IT’S ABOUT TIME”

Exploring the dimensions of lateral thinking, GENERATION 32 of iNDiViDUALS STUDIO takes us through their process with an interactive fashion experi
ence centred around designing for time instead of against it. Five statement looks and their digital twins embodied this principle that was expressed through durability, evolvability and adjustability of the garments. The event, which took place on June 22, was staged in an old industrial warehouse on the outskirts of Amsterdam, mirroring the central theme of their concept: the beauty of ageing.

GENERATION 32 sees the untapped beauty in the natural ageing process of garments. Unlike the fast fashion industry, they do not look at garments as disposable products but rather believe that a garment tells a story through every wrinkle, stain, and hole. That is what makes garments more valuable to them, and that is what they communicated at their event.

Attendees were invited to adjust the five statement looks worn by models standing in front of exhibition walls, depicting the process of achieving these looks. Stories, dyeing samples and trimmings were exposed. A live photoshoot took place, where the models were being photographed after guests had adjusted their outfits. One of the outfits was even ageing before the guests’ eyes, through 3D.

“We encourage the industry to rethink the value of ageing garments and we strive to curb overconsumption habits. It’s about time!”

- iNDiViDUALS STUDIO GENERATION 32

“DESIGNING FOR TIME INSTEAD OF AGAINST IT” iNDiViDUALS STUDIO GENERATION 32’s designs accommodate the ageing process of ...
06/07/2022

“DESIGNING FOR TIME INSTEAD OF AGAINST IT”

iNDiViDUALS STUDIO GENERATION 32’s designs accommodate the ageing process of garments by focusing on durability, adjustability, evolvability and insights within the 3D potential.

They emphasise durability, primarily through the use of long lasting dead-stock materials that are known to age well (such as leather). This extends the garment's lifespan, lowering consumption and, as a result, production levels, which is better for the environment.

They implement adjustability in the technical side of the design. Each piece of clothing is gender neutral and does not require a certain body type. Because of the flexibility of some key elements, they may be worn in a number of ways, emphasising the fact that it is never a set product and never goes out of style or size. Creating space for our changes.

They highlight the aspect of evolvability to showcase the ageing process of the garments, how they live and develop with us. They demonstrate it mostly through the materials used for each piece of clothing, the natural dyeing techniques used, and how each garment transforms over time. 3D was used as a tool to visually illustrate a variety of aged materials and garments. Many creases and stains were experimented with to depict the ageing process as naturalistically as possible.

By affirming these three qualities, they seek to shift the perception of clothing as throwaway products and instead emphasise their value.

IT’S ABOUT TIME!

AMFI Graduation EventMiruna Vlad is part of our graduation exhibition on 1 July 2022.'Everything was just lying around i...
30/06/2022

AMFI Graduation Event

Miruna Vlad is part of our graduation exhibition on 1 July 2022.

'Everything was just lying around is a reflection on tradition within today's society. Our current ways of life, thought and action are largely rooted in archaic worlds, inherited mentalities, religious beliefs. With the passing of time, the origins and reason behind tradition fades away, which wraps them into the sacred aura of something that "just is", always was there and shall not be questioned. Through my project I questioned the traditional meanings of the garments we wear on a daily basis, our inherited behaviors around clothing, and our expectations from their functions. I worked with repurposed garments and footwear, found bits and pieces, my Romanian roots, written words, my personal relationship with tradition, and everything that was just lying around.’

AMFI graduation event
1 July 2022
10:00 - 17:00

Schinkel District:
Club Atelier: Anthony Fokkerweg 3
Pilotenstraat 1 & 11

Open to everyone - free entrance - no need to sign up

Adres

Mauritskade 11
Amsterdam
1091GC

Telefoon

+31205954555

Website

Meldingen

Wees de eerste die het weet en laat ons u een e-mail sturen wanneer AMFI - Amsterdam Fashion Institute nieuws en promoties plaatst. Uw e-mailadres wordt niet voor andere doeleinden gebruikt en u kunt zich op elk gewenst moment afmelden.

Snelkoppelingen

Delen