Be ahead of the competition
Are the creative industries progressing towards liberated pluralism or are they entering an era of monoculture dominated by high tech business like Netflix and You Tube? Is being more well-known or mastery of an art form the key to unlocking artistic and financial success? How do entrepreneurs and businesses manage the balance and friction between artistic and commercial objectives? Especially now where, for example, algorithmically generated suggestions such as ‘fans also like’ dominate the competitive landscape?
During the EMCI program you will explore state-of-the-art theories and industry practices to gain a fine-grained understanding of dynamic competitive processes in the highly competitive creative industries, such as media, entertainment, music, film, fashion and the arts.
Theory and practice
During this track you dive into diverse business fields, ranging from management and marketing to organizational design, innovation and strategy. Expect inspiring guest lecturers from museums, orchestras and theatres. But also from start-ups and large firms such as Talpa, Armada Music and Amsterdam Dance Event. Team up with fellow students to work on interesting business cases and presenting them in class.
This track is perfect for you if you have the desire to work in the creative industries or if you plan to work in any industry in which creativity and innovation play a central role.