30/05/2017
Yesterday, Pieter de Rooij (NHTV Breda University of Applied Sciences), Vincent de Koning (De Doelen Rotterdam) and Wim Strijbosch (NHTV Breda University of Applied Sciences) provided a presentation at Congres Podiumkunsten, a conference for the Dutch cultural sector. They shared several results of a large scale study on customer relationship management (CRM).
In this study, NHTV works together with HZ University of Applied Sciences, IT company Peppered and 5 reknown Dutch podia: Luxor Theater Rotterdam, De Doelen Rotterdam, Theater & Congres Orpheus, Schouwburg De Lawei and Stadsschouwburg Nijmegen & Concertgebouw De Vereeniging.
In their presentation, they focused on the first of three studies, in which they made use of experimental research designs to study marketing strategies such as personalisation, online vs. offline media and single-channel vs. multi-channel approaches. The project will continue until the end of 2017.