BSc Tourism

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BSc Tourism

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The BSc Tourism explores the interrelationships between Tourism, Economics, Society & Environment fo

The Bachelor of Science Tourism focusses on sustainable tourism development. The programme adopts an interdisciplinary perspective to the complex tourism phenomenon. Students obtain academic knowledge and learn to perform scientific research on current economic, social and environmental issues linked to tourism and recreation.

22/10/2026

looks at something many of us experience without really thinking about it: interacting with tourists. 🌍

In this thesis we see whether living in a more urban area makes people more cosmopolitan, and whether interactions with tourists play a role in this.

The research found that people living in more urbanised areas did report more cosmopolitan attitudes, but not because they interacted with tourists more often. Instead, the quality of those interactions mattered more than the quantity. Meaningful and positive encounters were linked to stronger cosmopolitan attitudes, while simply having more tourist interactions was not. So, maybe it’s not about how many tourists you meet, but who you actually get to connect with.

Interested in learning more? Read the full thesis via the link in our bio! 📚✨

19/10/2026

Here we are with a belated by !!

Hi! I’m Britt, third-year Tourism student and currently on exchange at the University of British Columbia in Vancouver, Canada!

About Vancouver:
Vancouver is a wonderful city between the mountains and the beach. The people are really active here, and I’ve been enjoying trying many new sports. The city is also the best place for hikers, there are so many hikes that one semester doesn’t feel like enough time. It’s also easy to travel to other parts of Canada from here. Vancouver Island and the Rockies are true must sees!

About UBC:
For my minor, I wanted a big uni experience, and let’s just say that UBC really delivered! It’s never boring on campus, you will always be able to find multiple events, fairs, or games. Besides that, there are about 350 clubs you could join. So there’s sure to be something for everyone!

The academic level is similar to the Netherlands, although the workload is more spread out. Small, in-class discussions are very common here, which are actually a great way to meet others in your class. I follow courses that centre around climate change and politics: Climate Emergency, Visualizing Climate Change, Foundations of Conservation, Political Geography, and Community Forestry. All of which are very interesting and are really enjoyable!

If you are considering Vancouver for your exchange, you should absolutely go for it! And if you have any questions, feel free to reach out :)

05/10/2026

is back so let's take a look at what and have been up to!

Hi we’re Tiara and Loïs, third year BTO students who are on exchange at Kasetsart University in Bangkok, Thailand! 🇹🇭

We’ve been in Thailand for 2.5 months now and it has been an incredible experience so far. We only have three days of class a week, which means we have plenty of time to hangout with our new friends, explore the city, and travel around Thailand.

About Kasetsart:
The KU campus is enormous with many markets, food stalls, sport activities and a lot of nature. The classes we follow are; Tourism Business Management, Visual Storytelling, Festival & Special Event Management, Creative Tourism, and Airline Business Management. What’s fun about university here is that the classes are very hands on and a lot more creative compared to our classes in the Netherlands. For example, we had a model/catwalk class to learn about Thai textiles.

About Thailand:
Living in Bangkok is one of the best experiences in our lives so far. Locals are incredibly kind and welcoming and the food scene is fantastic. The city is so big that we always have something new to explore and experience; we’re never bored! Also, the living costs are so low that we’re able to travel and go out whenever we feel like it. Choosing Thailand as our exchange was probably the best decision of our lives. We are so grateful for this experience and we would recommend to everyone!!!

02/10/2026

is back with 2nd year !!

Hi all! In the Summer of 2026, I went with my family and our friends on a roadtrip to Denmark and Sweden🚗. This part of Europe was entirely new for us and we were excited about what was to come.

We travelled to a great variety of landscapes within three weeks time. The city of Copenhagen had a welcoming atmosphere and the centre of Stockholm was impressive. The nature areas such as Södertälje, Taberg and Mellbystrand where great for hikes and supping on the lakes🏞️. We even spotted a moose opposite our stay one time!🫎

It was a shame that there was not enough time to also visit the North of Sweden, who knows what the surroundings look like over there. Maybe next time!

17/09/2026

takes us to rural Sri Lanka, exploring how tourism could reach beyond the country’s well-known hotspots. 🌴

In this thesis, we look at the challenges and opportunities for sustainable rural tourism, with a focus on the perspective of international tour operators.

The research shows that rural areas have plenty to offer, from authentic local experiences and culture to nature, but challenges such as limited infrastructure, low visibility, safety concerns and a lack of marketing can make them difficult to include in international itineraries.

The thesis also tells the importance of involving local communities and finding the right balance between developing tourism and keeping the authenticity that makes rural destinations special.

Interested in learning more? Read the full thesis via the link in our bio! 📚✨

04/08/2026

Another research project from last year's International Field Project (IFP) takes us to Boka Bay, one of Montenegro’s most iconic coastal destinations, known for its UNESCO World Heritage sites, crystal-clear waters, luxury marinas and vibrant tourism sector.

Title: "Climate Risks in the Tourism Value Chain of Boka Bay".

Home to destinations such as Kotor, Perast, Tivat and Dobrota, Boka Bay attracts millions of visitors every year. But how prepared is this popular destination for the impacts of climate change?

Through interviews with hotel managers, restaurant owners, tour guides, travel agencies, tourists and local businesses, this study explored how climate risks are affecting different parts of the tourism value chain. By combining stakeholder perspectives with observations and a value chain analysis, the research examined how challenges such as heatwaves, flooding, rising sea levels and changing weather patterns are already influencing tourism in the region.

The findings show that climate change is becoming an increasing concern for tourism businesses and local communities. While smaller businesses often face greater challenges due to limited resources, stronger collaboration between stakeholders, local authorities and policymakers can play an important role in building a more climate-resilient future for Boka Bay.

Interested in reading the full research article? Check it out through the BUas Library!

17/07/2026

This week we're heading to Northern Montenegro, where some of last year's second-year BSc Tourism students carried out their International Field Project.

Title: "Climate risk and value chain development: Case study of Northern Montenegro – Pljevlja and Žabljak ".

Over several weeks, they explored Pljevlja and Žabljak, speaking with local businesses, tourism professionals, NGOs, government representatives, and residents to understand how climate change is influencing tourism in the region. 🌿🇲🇪

Their research showed that while Northern Montenegro is home to incredible natural landscapes, cultural heritage, and outdoor adventures, destinations are also facing challenges such as changing weather patterns, pollution, infrastructure limitations, and youth migration. At the same time, they found plenty of opportunities to build a more resilient and sustainable future through collaboration and local initiatives.

The International Field Project is all about learning beyond the classroom, and this research is a perfect example of how students can work alongside local communities to tackle real-world tourism challenges.

📚 Curious to read the full paper? Check out the link in our bio!

You can also watch a short video about it in the following link:

https://youtu.be/8eMl3n_SuLw?si=ijp6tiR5LcGk4gey

10/07/2026

Do you know what time it is? It's o'clock! This time by !!

Buenos díasssss! Couple weeks ago I visited my old Erasmus city, Alicante! Helena, a friend I met during my Erasmus, invited me to celebrate Les Fogueres de Sant Joan (Hogueras) with her family.

On our first day, Scott (another Erasmus friend) and walked around the city to reminisce about our Erasmus days while admiring the incredible Hogueras; giant sculptures built in every neighbourhood. Later, we headed to the Mercaditos, where everyone gathers to party before and after the Mascletàs, and later celebrated the Dutch football team's win in the Barraca, where people come together for dinner, drinks and dancing.

Every day started with the Mascletà at 14:00, where a different company competes to put on the loudest firecracker show. Between the smoke, traditional clothing, deafening bangs and thousands of people waving white handkerchiefs in appreciation, it was an experience like no other. After that, everyone headed back to the Mercaditos (and watched Spain play), before another evening in the Barraca.

The week ended with the Cremà, when all the Hogueras are set on fire one by one after a spectacular fireworks show from the castle. Then came the Banyà, where firefighters sprayed both the bonfires and the crowd with water! And just when you think it's over... Alicante celebrates with five more nights of fireworks on the beach. 🎆

Celebrating this tradition with a lovely Spanish family made it even more special. This week taught me how important family, friends and celebrating together are in Spanish culture. I also learned that cervezas are basically sacred 🍻 and that sleeping is apparently optional (think Dutch Carnival, but Spanish style 😂).

Although Scott and I were the only foreigners in the Barracas (we got called guiri about a thousand times 🤣), I also reunited with other Erasmus friends and my old roommate. On our last day, we went on a boat trip and snorkelling with Helena's family, which was the perfect ending to an unforgettable week. 🇪🇸

10/07/2026

Another research project from last year's International Field Project (IFP) takes us to Virpazar, a charming village on the shores of Lake Skadar National Park in Montenegro.

Title: "Assessing the Climate Risk Profile of the Tourism Value Chain: A Case Study in Virpazar, Lake Skadar Region".

Known for its boat tours, birdwatching, wineries and breathtaking scenery, Virpazar is becoming an increasingly popular destination for nature-based tourism. But how is climate change affecting the people and businesses that depend on it?

Through interviews with tourism entrepreneurs, National Park representatives, local authorities and other stakeholders, this study explored how climate-related challenges such as rising temperatures, droughts, changing rainfall patterns and invasive species are already influencing tourism in the area. The research also highlights how stronger collaboration, better communication and long-term planning will be essential to help Virpazar adapt to future climate challenges while protecting its unique natural environment.

Interested in reading the full research article? Check it out through the BUas Library!

Prefer watching instead? The link below takes you to the accompanying video on Youtube! 🎥

https://youtu.be/ZQLHSWYY3Hw?si=ogLcrcdSSzKvRm7s

26/06/2026

In the second year, students conduct scientific research in a European destination as part of the International Field Project (IFP). This report is one of the research projects carried out during the 2024/2025 edition of the course, where students travelled to Montenegro by train, bus and ferry to investigate real-world tourism challenges through fieldwork.

Title:"Climate Risk Exposure in Montenegro's Tourism Sector: A Value Chain Analysis and Stakeholder Perspective from Bar and Ulcinj".

This study explores how climate change is affecting the tourism value chain in the coastal destinations of Bar and Ulcinj, Montenegro. Through interviews and (field observations) with tourism businesses, local authorities, NGOs, firefighters and community members, the research examines how climate risks such as heatwaves, flooding, droughts, wildfires and coastal erosion are already influencing tourism development and visitor experiences. Data was collected not only through interviews, but also through immediate field observations. A very interesting experience for this group was joining an Environmental day event with local NGOs and students, in which they listened to lectures, got interactive and informative tours and even got to volunteer by contributing to a collective beach clean-up!

The findings show that while local stakeholders are increasingly aware of climate-related challenges, stronger collaboration, destination management and long-term planning are needed to improve the resilience of the tourism sector. At the same time, the research highlights the important role of local communities, environmental organisations and businesses in working together towards a more sustainable future for tourism.

Are you interested in reading the full research article? Go check out the BUas Library!

Would you rather watch a video instead? The link below leads you to the video available on Youtube!

https://youtu.be/6bjZVpq10YM?si=NWKYDf6y4nGI8Gdz

Adres

Mgr Hopmansstraat 1
Breda
4817JT

Website

http://www.wageningenur.nl/en/Education-Programmes/Prospective-Bachelor-Students/BSc-Tourism.htm

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