BSc Tourism

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BSc Tourism

The BSc Tourism explores the interrelationships between Tourism, Economics, Society & Environment fo

The Bachelor of Science Tourism focusses on sustainable tourism development. The programme adopts an interdisciplinary perspective to the complex tourism phenomenon. Students obtain academic knowledge and learn to perform scientific research on current economic, social and environmental issues linked to tourism and recreation.

26/03/2026

It’s ! Today’s highlighted thesis was even presented at the EuroCHRIE in The Hague. The EuroCHRIE is the federation for Europe, the Mediterranean Basin and Africa of International CHRIE. A big international organisation that supports education and training for the tourism industry. 2.25 billion is the estimated number of cups of coffee that are consumed worldwide on a daily basis. With this there are more and more people that want to consume high-quality and sustainably produced coffee.

This study examines the gap in the literature regarding the influence of storytelling on the consumer experience with specialty coffee. Investigating the influence of storytelling on emotional responses, attribute evaluations and behavioural intentions of coffee consumers. Doing so by applying quantitative research through questionnaires.

Interested? Read the full article on our website!

20/03/2026

This week's has been uploaded again! It delves ;) deeper into water pollution. Using the Stakeholder Salience Model this thesis examines if a “green destination” is always as sustainable as it seems? Zooming into Lake Bled, a globally renowned tourism destination facing growing environmental pressure from increasing visitor numbers. Numbers that are putting its most valuable asset at risk: the lake itself.
This study explores how stakeholders, ranging from local residents and tourists to environmental agencies and the Slovenian government perceive and respond to the declining water quality. With the Stakeholder Salience Model as a framework the research reveals that although local actors are taking action, real power lies at the national level. Read the full research project on our blog!

13/03/2026

Alumni in the spotlight! Today our very own Bas Amelung co-hosted a workshop with Ewout Versloot. The workshop was on climate adaptation in tourism at the NBTC, Netherlands Board of Tourism & Conventions Policy Makers' Day.
There were also some BSc Tourism alumni present within their role as change makers at various organisations. These BTO alumni and of course our teaching team are steering recreation and tourism in a more sustainable direction!

Pictured: Bas Amelung, Daniek Nijland, , , and

12/03/2026

This week's is on Travel Influencers and the Postcolonial Gaze in Curaçao!

Answering the question of ‘How do travel influencers on Instagram portray Curaçao, and to what extent do these portrayals reflect postcolonial narratives?’ Diving into Instagram as a new form of travel writing and exploring how these new forms of travel writing preserve old colonial perspectives of popular tourism places. Arguing that these portrayals of Curaçao through postcolonial narratives are mainly expressed in three forms: the postcolonial gaze, the tropical exotic, and romanticization.

Interested and want to read more? Check out our blog!

05/03/2026

is back!
With the start of thesis coming closer and closer for third year students we will start posting the theses of last year’s cohort. To inspire those soon starting their writer but also all others interested :)

This week’s zooms in on a research on Diversifying tourism in Sri Lanka: the challenges and opportunities for tourism in rural areas of Sri Lanka, with a perspective from international tour operators. Check out the full thesis on bsctourism.com

27/02/2026

it's again!!
Hey everyone! I’m Tessa, first year BTO student and today I’m sharing my first solo trip from last summer ☀️
I traveled to Schladming, Austria by train and stayed there for 1,5 weeks. I had a ticket for free transportation so I traveled around the area and saw a lot of different places each day! I could also take the cableway for free which was awesome because there was a heatwave when I was there so hiking was quite exhausting! I also made a one day visit to the Dachstein glacier which has an altitude of 3000 meters. It was my first time being on a glacier and I really enjoyed it! It was so weird that it was really cold and misty on the top and 30 degrees Celsius in the valley.
I also hiked to the Riesachsee and Steirischer Bodensee which are two beautiful lakes, located between the mountains which made it such a magical place. Often times i just sat on the grass, listened to the cowbells and the water, and read a book or sketched a bit.
I had the most magical time in Austria and would definitely recommend to go there as well! The people there were also so friendly!

20/02/2026

It's again, this time by !
Hey I’m Kylian, a second year BTO student and today I wanted to share one of the hiking trips I did last year.

Last summer I hiked the Kungsleden trail in northern Sweden with a friend of mine. 419 of pure nature, partly located in the arctic region, and almost completely off grid with little to no service. I had my house on my back for 20 days, slept terrible for 19 nights, had recurring shin splints and tons of blisters, got bitten to death by mosquitos, also the food was often pretty s**t (especially breakfast).
However, I got rewarded with beautiful nature, sometimes a beer, an amazing reindeer burger once, and overall just peace in mind. Having no service and only having to worry about how far you walk, what and when you eat or where you decide to put up your tent can be very soothing.
I’m aware that this doesn’t sound that great but setting back your values like this makes you really appreciate things we consider to be normal. So yeah I would recommend it!

23/01/2026

by !!
Heyy, I am Aline , a second year student of BTO and today I am sharing a short throwback to my last summertrip. ☀️

I went to visit my bestfriend in the South of France. She took me to all her favourite hikes, food places and beaches. We also made trips to Toulouse and Figueres and my favourite was sleeping in a dome airbnd tent in the forest! 🌳

The last week we went to the Italian Alps with her family where we did beautiful hikes every day. 🏔️🥾

After driving back to her home I got on the bus to Barcelona to have a beach day before flying home. It was a summer full of new experiences, cuisines and people.

05/01/2026

We are back after the holiday with the first of the new year by in Wageningen, already getting to know the place where soon the other third-years will join in their studies!
Hi i'm Merel and I am currently doing my minor in Communication, Health and Society in Wageningen! 🌿

For this minor I follow courses like Communication, Epidemiology and Health Psychology, which is quite different from the courses in the Tourism program.
There are some themes that are recognisable from the Tourism Bachelor, but most of the information is new, which makes the minor program very interesting. It really expands your knowledge in different study directions, which is mainly what made me choose this minor.

Studying in Wageningen has been a good experience so far! Sometimes the days on campus can be quite long (8.20-19.00), but I had a lot of spare time in between courses. This time I used to meet up with my friend Niels, who is currently also doing his minor at WUR.
Even though I still live in the West of the Netherlands, I would recommend to search for housing in the neighbourhood of the city, as travelling to campus can take quite some time with public transport...😅🚂

15/12/2025

Today's Minor Monday is a double post by and , part 2/2
¡Hola! We are Gijs and Maren and we are currently on our exchange at the Universidad de Alicante in Spain🇪🇸

Alicante is a very lively city, people stay outside until late so it’s never quiet here. You are most likely to find us in some bars or clubs, since there are many of them. The beach is also a place where we go a lot, because the weather is still amazing. It was 30+ degrees until November, now it is “only” 20 degrees. Alicante has the best sunsets, which you can either watch from the castle or the harbour.

Although our uni schedule is not that advantageous, we try to enjoy our free time as much as possible. Together with some friends we went to Valencia, some football games, different beaches and a lot of parties, and there’s a lot more on the planning. We even ran our first half a marathon here! ESN also organises a lot of actives we joined, like day trips to waterfalls or hiking, and weekly beer pong nights.

About uni itself, it surprised us how big it was, especially compared to the Breda Campus. It has a beautiful scenery and theres always something happening. Additionally, there are many sport facilities. Fun fact: they sell cheap beers on campus, and it’s common for the Spanish students to drink in between their classes.

Gijs follows Economic Policy, Private International Law, Design and Management of International Business Projects, Sociology of Consumption, Global Economics of Tourism as mandatory subjects. Some subjects are definitely tougher than others but overall the level is a bit easier than in the Netherlands, and the exams are very different of what we are used to.

Maren follows the courses Civil Legislation and the Tourism Industry, Social Change and Communication, Contemporary Economic, Social and Political History, Types of Tourist Areas, and Sociology of Consumption. Moreover, we both take Spanish classes as an additional subject.

We are both very happy with our choice to go to Alicante and we really enjoy it here :)
Feel free to ask any questions!

15/12/2025

Today's Minor Monday is a double post by and , part 1/2
¡Hola! We are Gijs and Maren and we are currently on our exchange at the Universidad de Alicante in Spain🇪🇸

Alicante is a very lively city, people stay outside until late so it’s never quiet here. You are most likely to find us in some bars or clubs, since there are many of them. The beach is also a place where we go a lot, because the weather is still amazing. It was 30+ degrees until November, now it is “only” 20 degrees. Alicante has the best sunsets, which you can either watch from the castle or the harbour.

Although our uni schedule is not that advantageous, we try to enjoy our free time as much as possible. Together with some friends we went to Valencia, some football games, different beaches and a lot of parties, and there’s a lot more on the planning. We even ran our first half a marathon here! ESN also organises a lot of actives we joined, like day trips to waterfalls or hiking, and weekly beer pong nights.

About uni itself, it surprised us how big it was, especially compared to the Breda Campus. It has a beautiful scenery and theres always something happening. Additionally, there are many sport facilities. Fun fact: they sell cheap beers on campus, and it’s common for the Spanish students to drink in between their classes.

Gijs follows Economic Policy, Private International Law, Design and Management of International Business Projects, Sociology of Consumption, Global Economics of Tourism as mandatory subjects. Some subjects are definitely tougher than others but overall the level is a bit easier than in the Netherlands, and the exams are very different of what we are used to.

Maren follows the courses Civil Legislation and the Tourism Industry, Social Change and Communication, Contemporary Economic, Social and Political History, Types of Tourist Areas, and Sociology of Consumption. Moreover, we both take Spanish classes as an additional subject.

We are both very happy with our choice to go to Alicante and we really enjoy it here :)
Feel free to ask any questions!

Adres

Mgr Hopmansstraat 1
Breda
4817JT

Website

http://www.wageningenur.nl/en/Education-Programmes/Prospective-Bachelor-Students/BSc-Tourism.htm

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