04/09/2026
This working paper examines the global rise of Gangnam Style to demonstrate how the Korean-language song and music video spread from South Korea to become a worldwide cultural phenomenon. Through this examination, this paper highlights the importance of studying non-Western celebrities.
By Mingyi HouAbstractIn academia, celebrity study remains an ever growing interest, especially in media and culture studies. However, few researchers have expanded their scope of exploration to the celebrities who gain stardom across national and cultural borders. The current study considers Psy ...