01/06/2026
This study examines how Jeremy uses X (formerly Twitter) to challenge entrenched neoliberal assumptions and how audiences respond to these interventions within a fragmented, algorithmically mediated digital environment. Drawing on Fairclough’s framework of naturalization and de-naturalization, and Blommaert’s concept of polycentric post-digital spaces, the article analyses a tweet by Corbyn that frames social problems not as individual failings but as systemic outcomes of contemporary .
Jeremy Corbyn utilises tweets as deliberate de-naturalising interventions that challenge neoliberal 'common sense'. He does so by framing inequality and poverty as structural outcomes of a 'rigged' neoliberal political-economic system rather than as the result of individual fa ...