21/05/2026
What if ordering lunch could help support Auckland’s street whānau?
Competing against 39 other groups, the team developed “Feed Forward”, a campaign designed to help strengthen community engagement and fundraising outcomes for Merge Café through a proposed Uber Eats partnership.
Inspired by Merge Café’s kaupapa of manaakitanga, whanaungatanga and kotahitanga, the students created a purpose-driven campaign that explored how everyday actions could create meaningful community impact.
Their work earned them $1,500 in funding to help bring the campaign to life alongside Merge Café, with plans to continue collaborating and volunteering with the organisation moving forward.
Congratulations to AUT students Alesha O’Connor (Team Leader), Anais Shand, Mirika Armstrong, Orion Houseman, also known as 'Team Ammo', for winning the Merge Café marketing competition 👏
A fantastic example of AUT students using creativity, strategy, and innovation to create real-world impact.